×

Jack Black Became a YouTuber Because of a Failed TV Project

Jack Black decided to become a gaming YouTuber after his pitch for a Tenacious D animated series, “Post-Apocalypto,” was rejected by Amazon, HBO, and Netflix. Black’s 13-year-old son Sammy teased him about the pivot onstage at E3 Wednesday night. The pair runs the channel Jablinski Games, which is also produced by Taylor Stephens.

“Okay, the truth hurts. But ‘Post-Apocalypto’ is my pride and joy. I feel like it’s an undiscovered masterpiece. Someday, long after I’m gone, people will rediscover ‘Post-Apocalypto,’” Black joked in the wake of his son’s observation.

“It’s very awkward, now,” he added.

For months, the actor-cum-rocker resisted his son’s proposal that they post gaming videos on YouTube. “I was very protective of my brand,” he said.

Black had begun working on “Post-Apocalypto” in 2016; it premiered at the LA Film Festival on Sept. 24, 2018. “You were making ‘Post-Apocalypto,’ and when it didn’t do good, you were like, ‘Fine,’” Sammy recalled.

Jablinski Games launched in December 2018 and currently has more than 4 million subscribers. “[But] hope springs eternal that there will be more Tenacious D adventures,” the actor said, teasing that he’d one day like to make a sequel to the 2006 film “The Pick of Destiny.” The live-action stoner comedy grossed just $13.9 million.

“It was a flop. It was a disaster. I never watch it anymore,” Black’s Tenacious D bandmate, Kyle Gass, reflected in 2017. At the very least, Black said, the duo plans to record another album.

The E3 Coliseum talk was moderated by Game Awards host Geoff Keighley, who obliged when Black asked that the Jablinski team be introduced a second and then a third time.

The annual Electronic Entertainment Expo, better known as E3, takes place at the Los Angeles Convention Center from June 11 to 13. As is tradition, however, things kicked off early on Saturday at 12 p.m. ET with Electronic Arts’ EA Play event, which was held at the Hollywood Palladium on June 8 and 9. Microsoft had its big Xbox E3 2019 Briefing on Sunday, June 9, at 4 p.m. ET.

E3 2019 is coming to Los Angeles on June 11 through 13, and we’ll cover all the highlights of the event here at Variety as well.

Popular on Variety

More Gaming

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': Respawn CEO on Telling the Story Behind 'Becoming a Jedi'

    When it comes to media properties, it doesn’t get much bigger than “Star Wars.” That sentiment certainly isn’t lost on Vince Zampella, CEO of Respawn Entertainment, the studio behind “Star Wars Jedi: Fallen Order.” The title, which follows Jedi Padawan Cal Kestis (voiced by Cameron Monaghan) after the events of “Episode III — Revenge of [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': What to Expect From EA and Respawn's Latest

    There’s a lot riding on “Star Wars Jedi: Fallen Order.” The upcoming title from EA and Respawn is the first major single-player “Star Wars” video game since 2008’s “The Force Unleashed,” and is one of the most anticipated games of 2019. After years of multiplayer adventures, could “Fallen Order” be the title that brings the [...]

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

  • Fortnite Chapter 2

    'Fortnite' Emerges From Black Hole With All-New Island in Chapter 2

    After its previous world was sucked into a black hole, “Fortnite” is back — with an all-new island featuring a map with 13 different locations. The latest installment of the free-to-play battle royale game, which publisher Epic Games calls the first season of “Fortnite” Chapter 2, went live early Tuesday at around 6 a.m. ET. [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

  • Hearthstone video game

    Blizzard Reinstates Hong Kong Gamer's Prize but Reaffirms Censure of His Speech

    Major U.S. gaming firm Blizzard Entertainment has reduced its punishment for a professional gamer who shouted a slogan in support of Hong Kong’s pro-democracy protests. But the company doubled down on its verdict about the inappropriateness of his conduct. In a Chinese language-only message on its official social media, Blizzard stated that it would “resolutely [...]

  • Activision Blizzard

    Activision Blizzard Stock Recovers From Hong Kong Fallout

    Activision Blizzard saw its stock recover Friday despite continued backlash over its decision to punish a “Hearthstone” player for publicly siding with Hong Kong’s pro-democracy protesters. The company’s share price was up more than 2% Friday, closing at $54.82. Activision had been in the spotlight ever since Ng Wai Chung, a player of its “Hearthstone” [...]

More From Our Brands

Access exclusive content