×

Tencent’s ‘Honor of Kings’ Highest-Grossing Mobile Game of 2018 (Analyst)

Tencent’s multiplayer online battle arena (MOBA) title “Honor of Kings” grossed nearly $2 billion in 2018, making it the highest grossing mobile game of the year, according to market intelligence company Sensor Tower.

The game made more than $1.93 billion in 2018, not including revenue from third-party Android stores in China and elsewhere, Sensor Tower said. That’s a 20% increase in player spending compared to the $1.61 billion it earned in 2017. “Honor of Kings” made nearly $5.3 million per day last year, with about 95% of that spending coming from iOS users in China. Other international versions of the game accounted for only 1.7% of revenue, while the U.S. accounted for less than one percent.

“Honor of Kings” first launched on Android and iOS in Taiwan in 2016 but has since spread to other regions and platforms. It’s called “Arena of Valor” in the West and received a Nintendo Switch port last year that reportedly reached one million downloads in less than three months. It’s the first Tencent game to ever make the leap from mobile to console.

“This is a very important milestone for not only the game, but also for us as a publisher coming to the West,” Edward Gan, product manager for the game at Tencent, told Variety in a recent interview. “We’ve been able to take a game from its mobile roots and redevelop it for the Nintendo Switch, the first of its kind mobile home console, and I believe that gamers saw this natural fit which has resonated through their adoption of the game.”

To date, “Honor of Kings” has made a global gross revenue (not including third-party Android stores) of more than $4.2 billion. But, it was only one of a legion of Asian mobile games that dominated global revenue for the category, Sensor Tower said. Sixty-two of the top 100 grossing mobile games in 2018 came from that continent and accounted for 66% of the revenue generated.

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

More Gaming

  • Joyride

    With Joyride, Everyone Can Host Their Own HQ Trivia

    When mobile game developer Kiwi first released Joyride, the app looked familiar: Similar to wildly popular HQ Trivia, Joyride offered players the ability to win quiz shows in live broadcasts. The key difference: Joyride’s app wasn’t home to just one trivia show, but multiple shows around topics like music, dating, fandom, and yes, trivia, all [...]

  • Etika-Desmond-Amofah

    Gaming YouTuber Desmond 'Etika' Amofah Found Dead, NYPD Says

    Desmond Amofah, a YouTube gaming vlogger known online as “Etika,” was found dead by New York police on Tuesday after he was reported missing last week. He was 29. Amofah posted YouTube videos and live-streams focused on Nintendo games and other titles. A body later confirmed to be Amofah’s was found in the East River on [...]

  • harry potter wizards unite

    'Harry Potter: Wizards Unite' Off to Slower Start Than 'Pokemon Go'

    Niantic’s new location-based augmented reality game “Harry Potter: Wizards Unite” is off to a solid start — but it doesn’t seem to have quite the same momentum as “Pokemon Go” did when it launched 3 years ago. That’s according to initial estimates from app analytics specialist Sensor Tower. “Harry Potter: Wizards Unite” first became available [...]

  • survios at the linq

    Not Just Gambling: Las Vegas Is Becoming a Virtual Reality Hub

    Walk into the Linq on the Las Vegas strip these days, and you might not immediately realize you just stepped into a casino. Instead, you’ll stumble across a series of living-room-like lounge setups, complete with leather couches, big-screen TVs, Xbox Ones and Oculus Go VR headsets. There’s also a bar with a massive wrap-around touch [...]

  • Netflix HQ LA

    Netflix Engineers Developed a Rumble Pack Feature During Latest Hack Day

    A duo of Netflix employees had a unique idea for making the service’s shows even more stirring: They added a rumble pack option to the Netflix app as part of the company’s latest hack day. When watching shows like “Voltron,” the feature makes phones vibrate in sync with the action on the screen, similar to [...]

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • Sarah Iooss - Twitch

    Twitch Hires Sarah Iooss, Former Mic and Viacom Exec, as Head of North America Sales

    Twitch has tapped Sarah Iooss, most recently EVP of revenue at millennial-news startup Mic, to lead the advertising sales team in North America for the Amazon-owned live-streaming video platform focused on video gaming. Iooss will be based in New York, reporting to chief revenue officer Walker Jacobs, who joined Twitch last fall after serving as [...]

More From Our Brands

Access exclusive content