×

Google Pop-Up Museum Teases New Logo, Possible Gaming Hardware

A pop-up Google exhibit that appeared outside the Game Developers Conference Monday morning is teasing what is likely some sort of gaming hardware that’s “coming soon” along with its new logo.

A Google employee confirmed to Variety that the logo — seen in the image above —  is for the new tech set to be announced during the keynote.

Google’s unveiling of its take on the future of gaming will kick-off the second day of the annual Game Developers Conference and will include hands-on time with some of the tech unveiled at the event, Variety has also learned.

While there’s no word on what that hardware will be, the news does serve as greater confirmation of what many suspect: That Google is preparing to enter the market of PC gaming and video game consoles through its own bit of hardware, most likely paired with streaming technology.

In the weeks leading up to tomorrow’s big event, Google has been teasing the “future of gaming” with tweets and short videos. It also has been quietly building up its staff. Most notably, last week former EA and Ubisoft studio lead and game developer Jade Raymond announced she is now a vice president at the company, though didn’t specify specifically what her role would be there. It’s likely we’ll learn more about that Tuesday as well.

The company has already been testing its own cloud gaming service  — called Project Stream — which allowed users to play “Assassin’s Creed Odyssey” without needing to install it on their PC. The company as has a patent for a game controller that includes voice support for Google Assistant. Last week, Variety discovered snippets of code already running in Google’s Chromecast that references a gaming service.

Chromecast being used as one way to deliver game streaming to televisions is one of the many rumors currently circulating around Google’s Tuesday event.

Google’s event will take place in one of the three buildings taken over by the Game Developers Conference, and there’s another outdoor exhibit set up between the buildings by Google. The exhibit is a sort of small video game museum featuring a timeline of major moments in video games including displays of Pong, GameBoy, the PlayStation, Dreamcast, an Atari 2600 and a display case empty except for a card that reads “Coming Soon.” One backdrop reads “Together we’ll build a playground for our imagination.” The other reads “Anything you dream can be built.” In between the two is a massive arch with the Google icon at the top and a sort of flattened out “S” suspended inside. A Google employee confirmed that was the new logo for what was set to be announced this week, but declined to say if it was an “S.”

One that that is clear, though, that this marks a major push by Google at an event that has the attention of game developers from around the world, and that this could be one of the show’s biggest bits of news this year.

 

Popular on Variety

More Gaming

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

  • Venn co-founders

    VENN Raises $17 Million to Launch a Cheddar-like TV Network for Gaming

    Video game industry veterans Ariel Horn and Ben Kusin have raised a massive $17 million seed funding round to launch a new gaming-focused TV network called VENN. Short for Video Game Entertainment and News Network, VENN wants to mix esports with Twitch-style video game streaming and other gaming-related entertainment content when it launches in 2020. [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

  • Game Awards OrchestraThe Game Awards, Show,

    The Game Awards 2019 Sets December Date, Will Live-Stream Across 45 Platforms

    The Game Awards 2019, the fifth annual video game industry kudosfest, will be held Dec. 12 in Los Angeles and will be live-streamed for free again on more than 45 different platforms worldwide. The Game Awards is an annual celebration of video games and the people who make them, created and executive produced by Geoff [...]

  • HTC Vive Cosmos

    HTC Replaces HTC Vive With New $699 Vive Comos VR Headset

    HTC is getting ready to retire the headset that was central to its expansion into the virtual reality market 3 years ago: The company announced on Thursday that its new Vive Comos headset will effectively replace the original HTC Vive, which was first released in April of 2016. “It was time to upgrade our consumer [...]

  • Sohu logo

    China's Sohu Seeks Games Consolidation With $500 Million Bid for Changyou

    Sohu, one of China’s Internet pioneers, is offering to buy out its games subsidiary Changyou in a deal that values Changyou at $532 million. Both companies currently have their shares listed on NASDAQ, but if the deal goes ahead Changyou would lose its separate stock listing. Sohu, which has interests covering search, digital advertising and [...]

More From Our Brands

Access exclusive content