×
You will be redirected back to your article in seconds

State Farm’s Drops Into Esports Sponsorship With ‘Fortnite’ Player DrLupo

Popular “Fortnite” player and Twitch streamer Benjamin “DrLupo” Lupo is the first professional eSports player to be sponsored by American insurance company State Farm, it was announced on Tuesday.

Terms of the sponsorship include State Farm support of DrLupo’s livestreams through branded replays, live in-stream stunts and product integration, event-based remote streams, sponsored giveaways, and social content.

DrLupo is one of the most well known players in the “Fortnite” community, with over 2.9 million followers on the Twitch streaming platform. In December, DrLupo held a 24-hour “Fortnite” livestream to raise money for St. Jude Children’s Research Hospital. He has previously raised over $1.3 million for the hospital. He brought in a total of $659,000 during GuardianCon, a week-long, 24-hour a day gaming event in Tampa, Fla. His stream raised $350,000 in just four hours, the highest of any single session during the event. He also raised money via a t-shirt campaign and a “Fortnite” charity event called #Clips4Kids.

“DrLupo is one of the world’s most followed Fortnite streamer,” said Ed Gold, Marketing Director, State Farm. “His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our eSports programming and efforts with the gaming community.”

“Being given the opportunity to work with State Farm is, without a doubt, huge,” DrLupo said. “I couldn’t imagine a better company to work with, and I’m excited to see what we can do together in the future.”

More Gaming

  • 'Ni no Kuni: Wrath of the

    'Ni no Kuni: Wrath of the White Witch' Is Still a Fantastic Anime Adventure

    Six years after it’s original release “Ni no Kuni: Wrath of the White Witch” is coming back with a Nintendo Switch version and remastered edition on PS4 and PC. It’s time for more long-winded, adorable JRPG action. It’s odd since comparing the new version of the Level-5 developed classic with the original game is pointless [...]

  • ‘Dragon Ball Z: Kakarot’ Highlights The

    ‘Dragon Ball Z: Kakarot’ Highlights The Mundane Side of The Anime

    There have been dozens and dozens of games based on the popular anime “Dragon Ball Z.” While most focus on recreating the series’s electric fight scenes, very few have explored the more mundane and humorous aspects of the characters’ lives. Fortunately, “Dragon Ball Z: Kakarot” (releasing on PlayStation 4, Xbox One, and PC in 2020) [...]

  • 'Empire of Sin' is a Bloody,

    'Empire of Sin' is a Bloody, Strategic Take on the Criminal Underworld of 1920s Chicago

    When Paradox Interactive and Romero Games announced their new strategy game, “Empire of Sin,” a lot of fans were disappointed. They wanted another intensely violent and fast-paced game from John Romero, one of the original creators of “Doom.” They shouldn’t be though as ‘Empire of Sin’ is a deep, violent take on criminal management and [...]

  • 'Marvel's Avengers' is Crystal Dynamics' Indistinct

    'Marvel's Avengers' is Crystal Dynamics' Indistinct Take on a Comic Classic

    After 22 films in the leadup to “Avengers: Endgame,” the culmination of everything the Marvel Cinematic Universe built up towards, you’d think any other take on the classic team of superheroes would fall flat on its face. New faces would be eclipsed by the likes of Chris Evans’ perfect Captain America, Robert Downey Jr.’s dashing [...]

  • The Inner Machinations of John Wick's

    The Inner Machinations of John Wick's Mind

    Many games have you play as a character but very few let you inhabit their psyche. That’s the aim behind “John Wick Hex,” a strategy game that puts you inside the scenarios found by the titular movie character. And if a choreographed action sequence is nothing more than a combination of well thought out punches [...]

  • ‘LEGO Star Wars’ Is Rebuilding ‘The

    ‘LEGO Star Wars’ Is Rebuilding ‘The Skywalker Saga’ Brick by Brick

    There was a lot of chatter about EA’s “Star Wars Jedi: Fallen Order” at E3 this year, but that wasn’t the only “Star Wars” game on display. Freshly announced at Microsoft’s media briefing earlier this week, “LEGO Star Wars: The Skywalker Saga” combines all nine core “Star Wars” movies, including the yet-to-be-released “The Rise of [...]

More From Our Brands

Access exclusive content