×
You will be redirected back to your article in seconds

Facebook: Devolver Digital’s Instagram Page Led to Pulled ‘Gris’ Ad

An image on Devolver Digital’s Instagram account is the reason why Facebook recently removed an ad for indie platformer “Gris” from its platform, a representative told Variety on Tuesday.

Facebook rejected a ‘Gris’ launch trailer ad for this ‘sexually suggestive’ scene so this year is going great so far,” Devolver Digital tweeted on Monday. The publisher included a screenshot from the game of what appears to be a female statue, her naked body obscured by hair and shadow.

But, it wasn’t that image that led to Facebook pulling the ad, as originally reported. It was an image on the landing page the ad links to that violated the platform’s policies against nudity, the rep told Variety. The link apparently leads to Devolver Digital’s Instagram page, which contains screenshots from the publisher’s various titles. Facebook didn’t say exactly which screenshot was the offender. There are a number of likely culprits. One image from the online survival game “Scum” depicts a man’s naked backside, for example. There are also a few images of cartoon penises from the indie game “Genital Jousting.”

Ads submitted to Facebook reportedly go through an extensive review process that typically happens within 24 hours. During that process, Facebook said it checks an ad’s images, text, targeting, positioning, and the content on its landing page. “An ad may not be approved if the landing page content isn’t fully functional, doesn’t match the product/service promoted in the ad, or doesn’t fully comply with our advertising policies,” the representative said. “In this case, the landing page is in violation of Facebook’s advertising policies against nudity.”

Facebook said it’s now working with Devolver Digital to clarify the issue.

More Gaming

  • Slakoth Featured for "Pokemon Go" June

    Slakoth Featured for "Pokemon Go" June Community Day

    The “Pokemon Go” Community Day is returning next month, and Niantic is urging players to not slack off and to be sure and nab a Slakoth, the featured pokemon this event, as seen in a new promo video. The video, shown above, features the augmented reality version of the normal-type pokemon who will appear more [...]

  • Valve Launches Steam Chat Mobile App

    Valve Launches Steam Chat Mobile App

    Steam Chat is now available for iOS and Android devices, Valve announced on the Steam Blog on Tuesday. The app functions similarly to the Steam desktop chat, allowing users to see which of their friends are online and what games they’re playing. The app also supports “Rich Chat,” meaning users can send GIFs, emoticons, tweets, [...]

  • Tencent, Riot Games May Be Developing

    Tencent, Riot Games May Be Developing 'League of Legends' Mobile Game

    A mobile version of the massively popular “League of Legends” could be in development, three sources tell Reuters. “League of Legends” is a multiplayer online battle arena (MOBA) game developed and published by Riot Games for PC players. Tencent Holdings is China’s most powerful gaming company, and is behind “Honour of Kings,” a mobile game [...]

  • 'Mario Kart Tour' Looks Like it

    'Mario Kart Tour' Beta Locks Powerful 'Rare' Characters Behind Paywall

    “Mario Kart Tour” seems poised to have several monetization elements, including for-pay “rare characters,” based on leaked info from its current beta period in Japan, as shared on ResetEra. The mobile game will be free to play, so of course Nintendo needs to make money from “Mario Kart Tour” somehow. Still, some fans are concerned [...]

  • Why a Major Hollywood Talent Agency

    Why a Major Hollywood Talent Agency is Betting Big on Gaming Influencers

    The entertainment industry has changed a lot in the last few years. Newer mediums like esports, streaming channels, and influencer content are challenging more traditional outlets like film and TV for fans’ limited attention spans. Professional gamers are making millions while achieving levels of fame previously reserved for Hollywood celebrities — which means they also [...]

  • Activision Share Details on 'Call of

    Activision Share Details on 'Call of Duty: Mobile' Battle Royale Mode

    Activision just dropped a ton of details about the battle royale mode for its upcoming free-to-play iOS and Android game “Call of Duty: Mobile.”. Like “Black Ops 4’s” Blackout mode, it features iconic locations from the “Call of Duty” universe on one large map, the publisher said in a blog post on Tuesday. Those locations [...]

  • Ubisoft to Discuss 'The Division 2'

    Ubisoft to Discuss 'The Division 2' Plans Wednesday

    Ubisoft will spend some time outlining the current status and the future of its online shooter “Tom Clancy’s The Division 2” during a State of the Game livestream on Wednesday, it announced on Twitter. The stream airs at 3 p.m. GMT/8 a.m. PST/11 a.m. EST. Ubisoft isn’t giving any details about what it will discuss. [...]

More From Our Brands

Access exclusive content