This figure comes from EA’s titles including the “Madden NFL,” “FIFA,” “NBA Live,” and “EA Sports UFC” franchises available in the App Store and Google Play store on a worldwide scale. It only includes revenue from self-published titles from EA and not games licensed out to other publishers.
About 49% of this revenue was generated by in-app purchases from games under the “Madden NFL” umbrella, totaling over $490 million in estimated player spending. The “FIFA” titles like “FIFA Soccer” and “FIFA 15 Soccer Ultimate Team” comprise a large portion of revenue as well, accounting for nearly 36% of the revenue, which equates to over $360 million. “NBA Live Mobile Basketball” was no slouch either, contributing around 14%, or $140 million, of all gross spending. “EA Sports UFC” only represented about 2% of total revenue.
Mobile gaming continues to be a lucrative spending avenue for EA, especially in the US, as gamers in America contributed around 62% of the $1 billion EA has gleaned from its free-to-play titles. This equates to $620 million of the overall total. Great Britain and Japan trailed behind at 5.7 and 5.4% of the total, though most of the revenue gleaned from each area focused mainly on “FIFA” titles.