China Games Firm Huya Launches in Brazil as Part of Rapid International Expansion

Leading Chinese game live-streaming company Huya has launched its Nimo TV platform in Brazil. In a rapid overseas expansion drive, the move marks the 10th launch territory outside mainland China.

Nimo TV focuses on live-streaming games, creative content, and eSports on Web, iOS, and Android platforms. Its features include high-definition live streaming, instant video open, full link monitoring, and mobile live streaming.

To launch in Brazil, Nimo TV teamed with leading figures in the gaming world including Bruno “Playhard” Bittencourt in an exclusive partnership, and influencers including Piuzinho, Elgato and Crusher. “Today, many people have a cell phone with internet access which makes it easier to be a creator and enjoy the best games like Free Fire,” said Playhard in a statement.

Nimo TV is now in Indonesia, Vietnam, Thailand, India, Mexico, Argentina, Philippines, Turkey, Egypt, and Brazil. As of December 2018, Nimo TV had more than 11.5 million overseas monthly active users and 20 million Android mobile downloads globally.

Global expansion and successful localization will be key to the company’s growth, which Bank of America Merrill Lynch recently forecast as bowling along at a 40% compound average from 2018 to 2021. “Huya’s recent follow-on public offering will also be partly used to support the company’s overseas business in the future,” the company said.

Huya listed on the New York Stock Exchange in May 2018, and in April this year raised a further $442 million through a further stock issue with ADR shares sold at $24 apiece. The stock currently stands at $23.06, giving Huya a market capitalization of $5.03 billion.

Popular on Variety

More Gaming

  • Insomniac Games - Spider-Man

    Sony Is Acquiring Insomniac Games, Studio Behind 'Spider-Man' for PS4

    Sony Interactive Entertainment clinched a deal to acquire longtime PlayStation games developer Insomniac Games in its entirety, the company announced Monday. Financial terms of the deal were not disclosed “due to contractual commitments,” according to Sony. Insomniac Games is the developer of PlayStation 4’s top-selling “Marvel’s Spider-Man” and other PS games, including the “Ratchet & [...]

  • westworld awakening art

    HBO Launches 'Westworld Awakening' VR Game With Survios

    Ever wanted to enter the world of “Westworld?” Now you can — except it won’t exactly be like you might have imagined it. Instead of being one of those guests living out their fantasies, you will be a host, slowly coming to grips with your life being an elaborate illusion. “Westworld Awakening” has been produced [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

  • Editorial use onlyMandatory Credit: Photo by

    Oculus Co-Founder Nate Mitchell Is Leaving Facebook

    Oculus co-founder Nate Mitchell is leaving Facebook 7 years after launching the first Oculus Rift headset with a Kickstarter crowdfunding campaign. Mitchell announced the move on Reddit Tuesday, calling it “bittersweet news.” Mitchell said that he would take some time off to spend with his family. And while he committed to still being involved in [...]

More From Our Brands

Access exclusive content