×
You will be redirected back to your article in seconds

Variety Cannes Studio to Feature Jeffrey Katzenberg, Shonda Rhimes, Meg Whitman

Variety is returning to the Riviera for a third year to host its annual Studio at Cannes. This year’s studio is presented by Inscape and iSpot.tv and features thought-leaders in branding, storytelling, and audience engagement. The interviews, which will span three days during the June festival, will uncover trends and strategies in entertainment marketing and advertising, including how creativity and data is driving the industry forward.

“The industry is quickly coming together around innovations in addressable TV, new forms of measurement and distribution, and new business models. The only thing more fascinating than looking at all the innovations that happened since last year is the anticipation for what’s in store this year,” said Jodie McAfee, SVP of sales and marketing for Inscape, the TV data company with ACR data from over 11 million smart TVs.

Some of the notable executives and content creators who will be participating in the interviews include Jeffrey Katzenberg and Meg Whitman of Quibi, TNT/TBS/truTV president and WarnerMedia Streaming Service chief content officer Kevin Reilly, Shonda Rhimes, Jeff Goldblum, General Mills chief marketing officer Brad Hiranaga, Anheuser-Busch chief marketing officer Marcel Marcondo, and Procter & Gamble chief marketing officer Marc Pritchard.

Variety knows how to cut through the noise and curate the real innovators and leaders in advertising and tech at Cannes,” said Sean Muller, CEO and founder of iSpot.tv, the TV ad measurement and attribution company. “We’re looking forward to sitting with brands and discussing how they are evolving their approach to TV from the legacy of age and gender to one that’s unified across channels and focused on outcomes.”

Popular on Variety

Additionally, Variety and VideoAmp will partner for their annual “Lift Off” to Cannes party held from 10:30 p.m. to 1:30 a.m. at the JW Marriott Rooftop.

“We are thrilled to partner with Variety for the third consecutive year on our Cannes thought leadership content and VIP entertainment program,” said Krista Thomas, SVP of marketing for VideoAmp. “As we continue to drive the convergence of linear TV, streaming OTT, and digital video advertising, Cannes provides an invaluable forum for discussion, demos, and high-level business development.”

Experian, Inscape and Marriott Bonvoy join Variety as official partners of the celebration.

More Film

  • Anti-Gone

    Sundance: 2020 New Frontier Program Features Underwater VR, Chomsky A.I.

    The Sundance Institute revealed the last batch of programming for the 2020 Sundance Film Festival — minus a few last-minute additions to its feature lineup, still to come —  by announcing its New Frontier section, which this time around include not only augmented and virtual reality, but also SMS-based text messaging, biotech and artificial intelligence. [...]

  • Catherine Deneuve'Joker' premiere, 76th Venice Film

    Catherine Deneuve Out of Hospital After Stroke (Report)

    Catherine Deneuve has returned to her Paris home after more than a month in the hospital and at a rest home following a mild stroke, according to French report. The French screen icon was seen out and about by her neighbors in the Saint Germain arrondissement of Paris. Deneuve, 76, had what her family called [...]

  • Alma Harrel Honey Boy

    Hollywood Still Struggles With Parity Behind the Camera

    When Kees van Oostrum, president of the American Society of Cinematographers, was at the Sundance Film Festival in 2018, he noticed that many documentaries had been shot by women. But he was also aware of the dismal number of female lensers hired for feature films. “I realized we had to do something,” he says. That [...]

  • Mob Town

    'Mob Town': Film Review

    “Who doesn’t love spaghetti?” asks New York State Trooper Ed Croswell (David Arquette) while on a date with single mother Natalie (Jennifer Esposito) in “Mob Town,” and the answer, according to Danny A. Abeckaser’s film, is no one. The traditional Italian dish figures prominently in this low-rent Mafia tale, which — based on an infamous [...]

  • Code 8

    'Code 8': Film Review

    Essentially a humbler, grungier indie “X-Men” without the same dependence on splashy effects, “Code 8” is a solid genre effort from director Jeff Chan. Spun off from his prior short of the same name, the crowdfunded effort is resourceful and polished on a tight budget. Its fast-paced progress has enough appeal to suggest a possible [...]

  • Cats Movie

    'Cats' Producers Respond to Twitter Trailer Backlash

    The producers of “Cats” have seen the memes and read the mean tweets that greeted the first trailer for the big screen adaptation of Andrew Lloyd Webber’s stage smash. When the initial teaser was launched this past summer, social media commentators feasted on the way that an A-list cast that includes Taylor Swift, Idris Elba, [...]

More From Our Brands

Access exclusive content