×
You will be redirected back to your article in seconds

‘The Goldfinch’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Warner Bros. claims the top spot in spending with “The Goldfinch.”

Ads placed for the drama had an estimated media value of $2.97 million through Sunday for 441 national ad airings on 38 networks. (Spend figures are based on estimates generated from Aug. 19-25. Estimates may be updated after the chart is posted as new information becomes available.) Warner Bros. prioritized spend across networks including ABC, CBS and NBC, and during programming such as “America’s Got Talent,” “Bachelor in Paradise” and “The Late Late Show With James Corden.”

Just behind “The Goldfinch” in second place: Lionsgate’s “Angel Has Fallen,” which saw 779 national ad airings across 25 networks, with an estimated media value of $2.89 million. 

TV ad placements for Roadside Attractions’ “The Peanut Butter Falcon” (EMV: $2.85 million), Fox Searchlight Pictures’ “Ready or Not” ($2.6 million) and Warner Bros.’ “It Chapter Two” ($1.93 million) round out the chart. 

Notably, “It Chapter Two” has the best iSpot Attention Index (126) in the ranking, getting 26% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$2.97M – The Goldfinch

Impressions: 192,449,509
Attention Score: 95.62
Attention Index: 121
National Airings: 441
Networks: 38
Most Spend On: ABC, CBS
Creative Versions: 4
Est. Lifetime TV Spend: $5.26M
Studio: Warner Bros.
Started Airing: 08/12/19

$2.89M – Angel Has Fallen

Impressions: 312,748,012
Attention Score: 94.33
Attention Index: 98
National Airings: 779
Networks: 25
Most Spend On: Univision, TBS
Creative Versions: 29
Est. Lifetime TV Spend: $11.94M
Studio: Lionsgate
Started Airing: 05/30/19

$2.85M – The Peanut Butter Falcon

Impressions: 300,323,238
Attention Score: 89.61
Attention Index: 54
National Airings: 1,012
Networks: 30
Most Spend On: HGTV, TNT
Creative Versions: 9
Est. Lifetime TV Spend: $4.07M
Studio: Roadside Attractions
Started Airing: 08/03/19

$2.6M – Ready or Not

Impressions: 224,274,644
Attention Score: 95.38
Attention Index: 117
National Airings: 978
Networks: 24
Most Spend On: Adult Swim, MTV
Creative Versions: 25
Est. Lifetime TV Spend: $11.97M
Studio: Fox Searchlight Pictures
Started Airing: 06/17/19

$1.93M – It Chapter Two

Impressions: 164,790,623
Attention Score: 95.90
Attention Index: 126
National Airings: 561
Networks: 47
Most Spend On: FOX, NBC
Creative Versions: 22
Est. Lifetime TV Spend: $5.32M
Studio: Warner Bros.
Started Airing: 05/14/19

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/19/2019 and 08/25/2019.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Popular on Variety

More Film

  • Slovak Artist Juraj Horvath Gives Ji.hlava

    Slovak Artist Juraj Horvath Gives Ji.hlava Film Festival Its Distinctive Look

    The distinctive look and feel of the Czech Republic’s Ji.hlava film festival – fringy, arty, a bit punk via eco-warrior – is down in many ways to one man: Juraj Horvath. The Slovak artist, provocateur and illustrator of children’s books has created what he calls the “visual identity” of the docu fest for 20 years [...]

  • Edgar Ramirez to Star in ‘The

    Edgar Ramirez to Star in ‘The War Has Ended’ (EXCLUSIVE)

    Edgar Ramirez, best known for “Carlos” and “The Assassination of Gianni Versace,” will star in the drama “The War Has Ended,” from writer and director Hagar Ben-Asher’s award-winning original script about a man in search of his children. Mister Smith Entertainment will launch international sales at next month’s American Film Market. The film is being [...]

  • Spanish Antitrust Regulator to Probe U.S.

    Spanish Regulator to Probe U.S. Studios Over Possible Anti-Competitive Practices

    Spanish antitrust regulator, the National Commission of Markets and Competition, has launched an 18-month probe into possible anti-competitive practices by the local distribution branches of Hollywood studios Disney, Sony, Warner Bros., Fox, Universal and Paramount, as well as local companies providing digital services and exhibitors. The antitrust body said it was investigating 14 companies “for [...]

  • American Society of Cinematographers Honoring Frederick

    American Society of Cinematographers to Honor Frederick Elmes

    The American Society of Cinematographers will honor Frederic Elmes with a lifetime achievement award. The ASC is also honoring Donald A. Morgan with the career achievement in television award, Bruno Delbonnel with the international award; and Don McCuaig with the presidents awards. The accolades will be presented at the annual ASC awards gala on Jan. [...]

  • 'American Factory,' 'Apollo 11' Nominated for

    'American Factory,' 'Apollo 11' Score International Documentary Award Nominations

    “American Factory,” “Apollo 11,” “For Sama” and “The Edge of Democracy” have scored multiple nominations for the International Documentary Awards. “Advocate,” “Honeyland,” “Midnight Family,” “One Child Nation,” “Sea of Shadows,” and “The Biggest Little Farm” also received nods. The 35th Annual IDA Documentary Awards will be held on Dec. 7 at Paramount Studios in Los [...]

  • Joker Movie 2019

    Box Office: How 'Joker' Became Insanely Profitable

    Joaquin Phoenix’s “Joker” has become a certified box office sensation, earning $744 million in worldwide ticket sales after less than a month in theaters. Making that haul all the sweeter, Warner Bros., the studio behind the R-rated origin story about Batman’s nemesis, spent $62.5 million to finance the film, a fraction of what most comic-book [...]

  • Mackenzie Davis Terminator Dark Fate

    ‘Terminator: Dark Fate’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Paramount Pictures claims the top spot in spending with “Terminator: Dark Fate.” Ads placed for the sci-fi action film had an estimated media value of $6.81 million through Sunday for 796 national ad airings [...]

More From Our Brands

Access exclusive content