STX Taps John Friedberg to Lead International Film Division

John Friedberg has been tapped as president of STX’s international division for films, the company announced Monday. His promotion comes after David Kosse, the executive who STX tapped in 2016 to oversee its oversea efforts, was poached by Netflix.

Friedberg previously served as the company’s president of international sales since 2015. He will now oversee the the company’s worldwide acquisition efforts and will run its theatrical distribution business in the UK and Ireland. Friedberg will report to STX chief operating officer Thomas McGrath and will be based out of the company’s London office, which will continue to serve as headquarters for international sales and marketing.

STX’s upcoming films include “Uglydolls,” an animated movie about the popular plush toys,” as well as “17 Bridges,” a crime thriller with Sienna Miller and Chadwick Boseman, and “The Boy 2,” a sequel to the 2016 horror hit. Since it was founded in 2014 as a challenger to Hollywood’s six major studios, STX has had mixed results. The company intended to release films more cost-efficiently and with a greater focus on innovative ways of marketing. That worked in the case of “Bad Moms,” a raunchy comedy that was a summer box office hit when it opened in 2016, but it didn’t pay off with the flops such as the Melissa McCarthy comedy “The Happytime Murders” or the Mark Wahlberg thriller “Mile 22.”

Kosse will assume the title of VP for international film at Netflix and will oversee all international production and acquisition for the company, focusing particularly on significant non-English-language films. Before joining STX, Kosse oversaw Film4.

Popular on Variety

More Film

  • Pamela Tola

    Göteborg: Pamela Tola Proves There is an Audience for Different Stories

    GÖTEBORG, Sweden —  Chosen to close the discussion dedicated to discrimination against elderly people at the Göteborg Film Festival, Pamela Tola’s “Ladies of Steel” fitted right into this year’s focus on feminism and gender at the Swedish event. Which managed to deliver on its 50/50 promise, with 54% of the presented films being directed by [...]

  • Shirley Chen and Jose Angeles appear

    'Beast Beast': Film Review

    Writer-director Danny Madden’s “Beast Beast” clatters to life with organic percussion: a stick rat-a-tatting against an iron fence, a skateboard scraping on concrete, a rifle pinging bullets against a defenseless tin plate. Together, these sounds combine into jazz, despite the discordance of the three teens making such a ruckus. Krista (Shirley Chen), the stick thwacker, [...]

  • Sundance: PBS POV Acquires Kenyan Doc

    Sundance: PBS POV Acquires Kenyan Doc ‘Softie’ (EXCLUSIVE)

    PBS’s documentary arm POV has snapped up U.S. broadcast rights for Kenyan director Sam Soko’s “Softie,” fresh off its world premiere in the World Documentary Cinema competition at Sundance, Variety has learned. The film, which is the first Kenyan-produced movie to premiere at the festival, will air as part of the series’ 33rd season, which kicks [...]

  • Will Smith as Mike Lowrey in

    Box Office: 'Bad Boys for Life' Rules Over 'The Gentlemen'

    STX’s “The Gentlemen” proved no match for Sony’s “Bad Boys for Life,” which again left box office competitors in the dust after collecting $34 million in its sophomore outing. Those ticket sales, pushing the Will Smith and Martin Lawrence-led sequel past the $100 million mark, were easily enough to claim the No. 1 spot for [...]

  • Kajillionaire

    'Kajillionaire': Film Review

    The world is a weird place. Miranda July knows that, but the rest of us sometimes forget. Or maybe we just don’t want to admit how bizarre it is that society more or less agrees that back rubs and hot tubs and flavored chips and McRibs are an appropriate reward for a bazillion years of [...]

  • Stellan Skarsgard

    Göteborg Listens to Stellan according to Skarsgård

    GÖTEBORG, Sweden — Laughs were aplenty at the Stora Theatern, where Göteborg Film Festival artistic director Jonas Holmberg welcomed the recipient of the Nordic Honorary Dragon Award, fresh off his Golden Globe win for HBO’s “Chernobyl”. “It wasn’t planned. I thought that will be my only award this year, that’s why I said yes!” – joked Skarsgård, [...]

More From Our Brands

Access exclusive content