×
You will be redirected back to your article in seconds

Spike Lee Teams Up With Michael B. Jordan on New Short Film

Newly minted Oscar winner Spike Lee is teaming up with “Black Panther” star Michael B. Jordan on a new short film for Coach that explores the way we hold words and objects close to our hearts – and how they can impact the way we live our lives.

Titled “Words Matter,” the 90-second spot was released this week and features Jordan, the current global face of Coach menswear, riding his motorcycle through the scenic landscape of the Southern California desert. The actor pulls up to a dusty clearing, where he soon spots rocks scrawled with negative words hidden among the cracked desert floor. Taking action into his own hands — literally — he casts the bad stones aside and replaces them with rocks engraved with more positive words. “Bigotry” becomes “Love”; “Lies” becomes “Truth”; and “Evil” becomes “Dream.”

Lee directed and co-wrote the film with his children Satchel and Jackson Lee, while Coach says both the director and Jordan hand-picked the words seen on the rocks. The two shot the film in Southern California this past fall, just before the busy awards season which saw Lee garner multiple nominations and awards for “BlacKkKlansman” (get the film here), while Jordan campaigned for “Black Panther” (get the film here).

Working together for the first time, both men said they were excited to collaborate on a project that spoke to their shared values of inclusion, optimism, and storytelling.

“I’m honored to get to collaborate with giants in their respective fields, Michael B. Jordan and Coach,” Lee says in a press release. “It was truly a magical day working and shooting in the desert.”

“Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,” adds Jordan. “Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do.”

You can see Lee and Jordan’s full campaign over at Coach.com. In addition to the short film, Coach also tapped Lee’s children to direct a series of shorts that will be released on the brand’s social media channels in the coming weeks. Subjects in those shorts include the artist Whisbe and Brooklyn Nets basketball player Spencer Dinwiddie, among others. They’ll be sharing their personal stories on why “words matter.”

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Film

  • Agustina San Martin Talks Cannes Special

    Agustina San Martin Talks Cannes Special Mention Winner ‘Monster God’

    CANNES – An exploration of the ramifications of God, “Monster God,” from Argentina’s Agustina San Martín, took a Special Mention – an effective runner’s up prize – on Saturday night at this year’s Cannes Film Festival short film competition. It’s not difficult to see why, especially when jury president Claire Denis own films’ power resists [...]

  • Atlantics

    Netflix Snags Worldwide Rights to Cannes Winners 'Atlantics,' 'I Lost My Body'

    Mati Diop’s feature directorial debut “Atlantics” and Jérémy Clapin’s animated favorite “I Lost My Body” have both been acquired by Netflix following wins at Cannes Film Festival. “Atlantics” was awarded the grand prix while “I Lost My Body” was voted the best film at the independent International Critics Week. The deals are for worldwide rights [...]

  • Stan Lee, left, and Keya Morgan

    Stan Lee's Former Business Manager Arrested on Elder Abuse Charges

    Stan Lee’s former business manager, Keya Morgan, was arrested in Arizona Saturday morning on an outstanding warrant from the Los Angeles Police Department. The LAPD’s Mike Lopez confirmed that the arrest warrant was for the following charges: one count of false imprisonment – elder adult; three counts of grand theft from elder or dependent adult, [...]

  • Moby attends the LA premiere of

    Moby Apologizes to Natalie Portman Over Book Controversy

    Moby has issued an apology of sorts after writing in his recently published memoir “Then It Fell Apart” that he dated Natalie Portman when she was 20 — a claim the actress refuted. “As some time has passed I’ve realized that many of the criticisms leveled at me regarding my inclusion of Natalie in Then [...]

  • Bong Joon-ho reacts after winning the

    Bong Joon-ho's 'Parasite' Wins the Palme d'Or at Cannes

    CANNES — The 72nd edition of the Cannes Film Festival wrapped with jury president Alejandro González Iñárritu announcing the group’s unanimous decision to award the Palme d’Or to South Korean director Bong Joon-ho for his sly, politically charged “Parasite.” Following last year’s win for humanistic Japanese drama “Shoplifters,” the well-reviewed Asian thriller represents the yin [...]

  • Invisible Life Brazilian Cinema

    Cannes Film Review: 'The Invisible Life of Eurídice Gusmão'

    A “tropical melodrama” is how the marketing materials bill “The Invisible Life of Eurídice Gusmão.” If that sounds about the most high-camp subgenre ever devised, Karim Aïnouz’s ravishing period saga lives up to the description — high emotion articulated with utmost sincerity and heady stylistic excess, all in the perspiring environs of midcentury Rio de [...]

  • Best Movies of Cannes 2019

    The 10 Best Movies of Cannes 2019

    The Cannes Film Festival is too rich an event to truly have an “off” year, but by the end of the 72nd edition, it was more or less universally acknowledged that the festival had regained a full-on, holy-moutaintop-of-art luster that was a bit lacking the year before. It helps, of course, to have headline-making movies [...]

More From Our Brands

Access exclusive content