×
You will be redirected back to your article in seconds

Spike Lee Teams Up With Michael B. Jordan on New Short Film

Newly minted Oscar winner Spike Lee is teaming up with “Black Panther” star Michael B. Jordan on a new short film for Coach that explores the way we hold words and objects close to our hearts – and how they can impact the way we live our lives.

Titled “Words Matter,” the 90-second spot was released this week and features Jordan, the current global face of Coach menswear, riding his motorcycle through the scenic landscape of the Southern California desert. The actor pulls up to a dusty clearing, where he soon spots rocks scrawled with negative words hidden among the cracked desert floor. Taking action into his own hands — literally — he casts the bad stones aside and replaces them with rocks engraved with more positive words. “Bigotry” becomes “Love”; “Lies” becomes “Truth”; and “Evil” becomes “Dream.”

Lee directed and co-wrote the film with his children Satchel and Jackson Lee, while Coach says both the director and Jordan hand-picked the words seen on the rocks. The two shot the film in Southern California this past fall, just before the busy awards season which saw Lee garner multiple nominations and awards for “BlacKkKlansman” (get the film here), while Jordan campaigned for “Black Panther” (get the film here).

Working together for the first time, both men said they were excited to collaborate on a project that spoke to their shared values of inclusion, optimism, and storytelling.

“I’m honored to get to collaborate with giants in their respective fields, Michael B. Jordan and Coach,” Lee says in a press release. “It was truly a magical day working and shooting in the desert.”

“Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,” adds Jordan. “Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do.”

You can see Lee and Jordan’s full campaign over at Coach.com. In addition to the short film, Coach also tapped Lee’s children to direct a series of shorts that will be released on the brand’s social media channels in the coming weeks. Subjects in those shorts include the artist Whisbe and Brooklyn Nets basketball player Spencer Dinwiddie, among others. They’ll be sharing their personal stories on why “words matter.”

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Film

  • Emily Blunt in Talks for Inspirational

    Emily Blunt in Talks to Star in Annapurna Drama 'Not Fade Away'

    Emily Blunt is in negotiations to star in Annapurna’s inspirational drama “Not Fade Away” with David O. Russell and John Krasinski producing. The project is based on Rebecca Alexander’s 2015 memoir “Not Fade Away: A Memoir of Senses Lost and Found.” Alexander was born with a rare genetic mutation called Usher syndrome type III and [...]

  • Yalitza Aparicio as Cleo, Marco Graf

    Alfonso Cuaron's 'Roma' Nabs Nine Nominations for 6th Premios Platino

    As was widely anticipated, Alfonso Cuaron’s triple Oscar-winning “Roma” dominated the 6th Premios Platino nominations, unveiled Thursday at Hollywood’s legendary Roosevelt Hotel, the site of the very first Oscars. It snagged a total of nine nominations, including best film, director, art direction, cinematography, and acting for its two Oscar-nominated actresses, Yalitza Aparicio and Marina de [...]

  • Stephen Bruno

    Stephen Bruno Exits Netflix for Top Marketing Job at MGM

    Netflix global marketing chief Stephen Bruno has exited his post for MGM, where he has been named chief marketing officer. His departure follows that of Netflix CMO Kelly Bennett and marks a major shake-up for the streaming giant. Bruno had been with the streamer since 2014, and is known as an innovator. He joins MGM [...]

  • Laura Linney Cast in Viggo Mortensen

    Laura Linney Joins Viggo Mortensen's Family Drama 'Falling'

    Laura Linney, Hannah Gross, and Terry Chen have joined the cast of Viggo Mortensen’s family drama “Falling.” The movie will be Mortensen’s directorial debut. He’s also producing, wrote the screenplay, and is playing one of the two leading roles in a story about a son’s relationship with his aging father. Production is currently underway in Toronto. [...]

  • Maya Erskine-Jack Quaid Romcom 'Plus One'

    Maya Erskine-Jack Quaid Rom-Com 'Plus One' Sells Ahead of Tribeca Premiere

    Romantic comedy “Plus One,” starring Maya Erskine and Jack Quaid, has sold to RLJE Films in a pre-emptive deal for low seven figures ahead of its world premiere at the Tribeca Film Festival. “Plus One” is written and directed by Jeff Chan (“Adam Ruins Everything”) and Andrew Rhymer (Pregame). The film also stars Ed Begley, [...]

  • Alan Horn Disney

    Walt Disney Studios Leaders Say Fox Deal Represents 'Exciting New Chapter'

    Walt Disney Studios Chairman Alan Horn and President Alan Bergman are asking Fox staffers to be patient while the company begins the complicated work of integrating the two motion picture teams. Both men were on Fox’s Century City lot for meetings with executives. In a memo, Bergman and Horn said they would try to be [...]

  • DOHA, QATAR - MARCH 17: DOHA,

    Doha Film Institute's Qumra Wraps, Bolstering Status as Top Arab Cinema Event

    The Doha Film Institute’s unique Qumra workshop wrapped its fifth edition on Wednesday following six days of masterclasses, labs and mentoring sessions that bolstered the DFI’s status as the prime entity fostering Arab filmmaking and connecting directors from most of the region with the rest of the world.  Programmers from Cannes, Venice, Toronto, Berlin and [...]

More From Our Brands

Access exclusive content