You will be redirected back to your article in seconds

Sony Acquires Rights to Fiction Novel ‘Rouge’ Based on 1950s Beauty Industry (EXCLUSIVE)

Sony Pictures has acquired the film rights to best-selling author Richard Kirshenbaum’s first novel “Rouge” about the glitzy-glam, competitive 20th century beauty industry, Variety has learned.

Wendy Finerman (“The Devil Wears Prada”) will produce the project, which will cast A-list actresses in the lead roles of the business titans, who are suspiciously similar to real-life foes Elizabeth Arden and Helena Rubinstein.

“Rouge” details the cutthroat world of the beauty business world between the two rivals. The novel is set in cities across the world such as NYC, Hollywood, Palm Beach, London, and Paris and St Martin’s Press Executive Editor Beier likened the story to “The Marvelous Mrs. Maisel” in style and time-period.

The book will hit stores on “Rouge” on June 25, but it sold in an auction based on the galleys.

“’Rouge’ makes you want to stand up and cheer for these iconic cosmetic industry pioneers. These women were brilliant, beautiful and entrepreneurial geniuses beyond their years.” says Finerman.

CAA penned the deal on behalf of Kirshenbaum. The project will be developed by studio executive Andrea Giannetti (“Jumanji, “Charlie’s Angels,” “Julie & Julia,” “Little Women”).

“It is an honor to work with the best in the industry to develop my novel for film – and to begin before the book even hits shelves!” says Kirshenbaum. “I am excited to watch these smart, glamorous and savvy women come to life.”

(Pictured: Richard Kirshenbaum)

More Film

  • Apollo 11

    Film News Roundup: 'Armstrong' Doc Set for Release on 50th Anniversary of Moon Landing

    In today’s film news roundup, a Neil Armstrong documentary and “The Invisible Man” get release dates, “Forrest Gump” and “Saving Private Ryan” get re-released and Patrick Fugit gets cast. RELEASE DATES Gravitas Ventures has bought worldwide rights to the Neil Armstrong documentary “Armstrong” and will open the film on July 12 in theaters and on [...]

  • Inside Goop's Wellness Summit With Gwyneth

    Gwyneth Paltrow's Goop Summit Proves Hollywood Retirement Is Working for Her

    Across the country on Saturday, movie theaters sold over $12 million in tickets to “Avengers: Endgame,” helping it amass $771 million in the U.S. since its release in April. On the same day, in a stunning urban greenhouse complex in DTLA, the film’s supporting star Gwyneth Paltrow counted tickets of her own — pricey, perk-loaded [...]

  • Johnny Depp

    Johnny Depp's Ex-Lawyers Claim He Owes $350,000

    Johnny Depp was hit with a $350,000 lawsuit on Monday from a law firm that claims he has not paid his bills. Depp retained Buckley LLP in the fall of 2017 to sue his former entertainment law firm, Bloom Hergott LLP, which he accused of pocketing $30 million in fees without a written agreement. Three [...]

  • Keanu Reeves stars as 'John Wick'

    'John Wick 4' Confirmed With a 2021 Release Date

    John Wick will be back in exactly two years and a day. Lionsgate announced Monday that it has scheduled “John Wick 4” for May 21, 2021. The studio made the announcement via a text message to fans: “You have served. You will be of service. John Wick: Chapter 4 is coming – May 21, 2021.” [...]

  • Krysanne Katsoolis Sets Up Viewpark With

    Krysanne Katsoolis Sets Up Viewpark With $200 Million Fund

    Veteran film industry executive Krysanne Katsoolis has launched Viewpark, which will finance, package and release high-end film and TV content. Viewpark has partnered with former Wall Street executive Keith Price’s Obsidian Asset Management to create a multi-million dollar fund for the production and marketing of its slate, Katsoolis told Variety. Obsidian, based in London and [...]

  • Elle FanningChopard Trophee dinner, 72nd Cannes

    Elle Fanning Faints at Cannes Dinner Party

    Elle Fanning, a member of this year’s Cannes jury, had a brief scare Monday night when she fainted at the Chopard Trophee dinner. Festival director Thierry Fremaux had just introduced actor Francois Civil onstage when Fanning, star of “The Beguiled” and “Maleficent,” collapsed and fell off her chair nearby. Fanning was sitting at a table [...]

More From Our Brands

Access exclusive content