×

Shanghai: Motion Seeks Investors to Help Indie Streaming, Beat Piracy

European movie technology company Motion will be in Shanghai from this week seeking investors and content partners for its online distribution tool.

The company positions itself as enabling paid-for peer-to-peer streaming, by connecting movie producers and sales agents directly with their audience.

Backed by a trio of companies — Cinemarket, White Rabbit and LeapDAO – it launched in Cannes last month.

The company is currently attempting to raise EUR1 million in a funding round that will close at the end of June. It says it has over EUR500,000 of financial commitments.

French production companies Haut et Court, Elzevir and Le Bureau “have invested their library and have committed to investing cash,” Motion told Variety. “It’s important for us that the film industry owns the technology and is represented on the board of Motion.”

Motion says it is significantly different from the rights trading platforms and streaming services, such as TRX, BidSlate and FilmHub that have emerged in the past couple of years to address the independent film sector. “We are not another platform, but rather a tool, a browser plug-in. The user only needs to install the Motion plug-in. Then when users stream peer-to-peer content, we facilitate a direct payment from them to the rights holders in under three seconds,” the company said. It is also available as an app that can be downloaded to a user’s smartphone.

“The plug-in is a tool which can go with any platform or streaming site. Users can choose their favorite P2P sites and stream however they want, from wherever they have the films or the user experience they prefer. The plug-in sorts out the rest.” Motion uses Ethereum blockchain-enabled technology for micro-payments.

Anne-Spohie Lehec, former head of sales for Hong Kong-based Asian Shadows and previously head of festivals partnerships at MUBI.com, will be in Shanghai representing the company.

In Cannes, co-founder Florian Glatz presented the technology from a legal perspective, illustrating how IP rights can be better protected and exploited via blockchain. The company contends that many people who use piracy services to view content are simply frustrated fans without a legal means to pay.

But Motion also positions itself and the peer to peer streaming market as a rival to the world’s global streaming giants. China has three of the largest streaming platforms, accounting for 60% of global streaming subscribers according to a recent study, as well as a host of fast-growing specialty streamers that are emerging in specific areas such as games streaming, short-form video, and which cross-over into social media.

“Peer-to-peer is a potential 10x larger market than Netflix – and it will be in the hands of content creators, not Silicon Valley,” said co-CEO and film producer Alan R. Milligan. “Tech companies have taken advantage of our content and put themselves in a dominant position for digital distribution and recently, production. It’s time the film industry owns the tech, and ensures that its used to our advantage, rather than being subject to tech companies pushing the film industry aside. Not only will the film industry become shareholders, they will also be actively taking part in our development and on our board.”

Berlin-based Motion is currently developing the Beta version of its ecosystem, with plans to launch it in test markets in January 2020. Results are planned to be presented at the next Cannes film festival, May 2020 and in Shanghai in June 2020.

Founded by Milligan, White Rabbit is a company seeking to professionalize the peer-to-peer market, collect data and revenue for rights holders. Cinemarket is a services company specializing in copyright management and licensing for the consolidation of film and video catalogs. It was created by French film writer and director Adrian Lugol and German lawyer Glatz. LeapDAO (formerly PARSEC Labs), was created by Johann Barbie and pitches itself as “the first ever decentralized adaptive organization.”

Popular on Variety

More Digital

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

More From Our Brands

Access exclusive content