×
You will be redirected back to your article in seconds

Screen Engine/ASI Acquires TicktBox, an Entertainment Marketing and Ticketing Startup

Screen Engine/ASI, a market research firm that specializes in focus-group testing of movies and TV pilots, has acquired ticktBox, which operates a digital marketing and ticketing platform used by movie distributors, exhibitors, and TV networks.

Terms of the deal, which closed Aug. 9, weren’t disclosed. With ticktBox, SE/ASI will have one of the largest databases of active moviegoers in the industry — comprising info on over 5 million unique consumers in the U.S. and Canada alone, according to Kevin Goetz, founder and CEO of SE/ASI.

“We have a lot more touchpoints we’ll be able to use. It makes the data we have even more valuable,” Goetz said. “We’re moving much more to [being] a big-data company.”

Customers of ticktBox include Sony Pictures Entertainment, 20th Century Fox, Paramount Pictures, Lionsgate, AMC Theatres, Regal Cinemas, Amazon Studios and Netflix.

Founded in 2013, ticktBox operates two brands: the business-to-business ticktBox service; and Gofobo, a consumer-facing brand that offers access to advance movie screenings, premieres and other events. TicktBox customers use the platform to create and distribute promotional passes, as well as manage local and national marketing campaigns and analyze user data along multiple psychographic vectors.

TicktBox co-founders Andrew Ly and Ian Bonewitz will continue with the company as co-presidents of ticktBox, operating as a division of SE/ASI. The duo will work closely with chief product and innovation officer Bruce Friend to develop new products.

The combo of ticktBox’s platform with SE/ASI’s proprietary data “will generate state-of-the-art and game-changing new products,” said Goetz.

TicktBox’s 15 employees will remain based in San Diego. L.A.-based Screen Engine/ASI has about 125 full-time and 125 part-time employees, with a corporate office in Century City and testing facility in Valley Village.

Screen Engine/ASI, founded in 2010, is jointly owned by Goetz and private-equity firm the Wicks Group. In 2014, Screen Engine acquired ASI Entertainment to expand into TV research. In addition to focus-group testing, SE/ASI operates a syndicated-data business and has a joint venture with comScore for PostTrak, a real-time theatrical exit polling business.

Popular on Variety

More Film

  • Renee Zellweger Rufus Wainwright Sam Smith

    Renée Zellweger: Judy Garland Was 'My Childhood Hero'

    Awards buzz is building around Renée Zellweger for her performance as Judy Garland, emerging as a frontrunner in the Oscar race for best actress. But for her, the real prize was paying tribute to Garland, of whom she’s been a lifelong fan. “Nobody was prettier, nobody sang prettier…the adventures she had, [she was] my childhood [...]

  • Topic Studios

    Layoffs Hit Topic Studios as TV Division Relocates to West Coast (EXCLUSIVE)

    A small round of layoffs has hit Topic Studios this week in the television division, insiders familiar with the company told Variety. One of the insiders said three executives at the New York-based producer and distributor are out: senior vice president of scripted programming and Viacom alum Lisa Leingang, vice president of development Mona Panchal [...]

  • 'Downton Abbey' Music Gets 'Bigger, Better,

    As 'Downton Abbey' Hits the Silver Screen, the Music, Too, Gets 'Bigger, Better, Grander'

    When “Downton Abbey” fans hear that familiar strings-and-piano theme, a Pavlovian response ensues: Get to the television immediately, because you don’t want to miss a minute of the addictive Crawley family melodrama to follow. This week, with the “Downton Abbey” movie reaching theaters on Friday, fans can’t wait for their fix of Lady Mary and [...]

  • 45 Seconds of Laughter

    Film Review: '45 Seconds of Laughter'

    “Everyone is worth more than their worst act,” said Roman Catholic sister and anti-death penalty advocate Helen Prejean, and it’s with these words that “45 Seconds of Laughter” closes. It’s an apt sentiment on which to leave Tim Robbins’ sincerely felt documentary study of the therapeutic acting workshops run by his own theater company in [...]

  • Julie Andrews

    Julie Andrews Selected for AFI's Life Achievement Award

    The American Film Institute Board of Trustees has selected Julie Andrews as the recipient of the 48th AFI Life Achievement Award. The award will be presented to Andrews on April 25 in Los Angeles. The ceremony will be telecast on TNT. “Julie Andrews is practically perfect in every way,” said Kathleen Kennedy, chair of the [...]

  • 4127_D001_00007_RC Phyllis Logan stars as Mrs.

    'Downton Abbey' to Dominate Box Office Weekend With $30 Million

    The feature film version of “Downton Abbey” is heading for an impressive $30 million opening weekend at 3,079 sites for an easy victory at the North American box office, early estimates showed Friday. The launch of Brad Pitt’s space drama “Ad Astra” will land in second with about $20 million, while Sylvester Stallone’s action-thriller “Rambo: [...]

More From Our Brands

Access exclusive content