×
You will be redirected back to your article in seconds

SAG-AFTRA Hires 7Park for Netflix, Hulu, Amazon Viewership Data

SAG-AFTRA has tapped 7Park Data Media and Entertainment to provide previously unavailable viewership data for titles on leading streaming platforms including Netflix, Hulu, and Amazon Prime.

The performers union announced the partnership Tuesday, two days after its national board launched the process of crafting a proposal for a successor deal to its master contract covering feature film and primetime television. The current contract expires on June 30, 2020.

SAG-AFTRA said it will utilize this data to help negotiate fair contracts with streaming platforms and production studios based on the value of their work, as measured by actual viewing data.

“Because streaming platforms do not make viewership data public, content stakeholders throughout the industry have been challenged to fully comprehend the economic value of streaming media,” said David Viviano, chief economist at SAG-AFTRA.  “Our partnership with 7Park Data will provide SAG-AFTRA with valuable insight into global audience behavior and position us to better understand the economics of streaming exhibition.”

SAG-AFTRA national executive director David White added, “Ultimately, the new transparency provided by this partnership enables us to represent the interests of our members with greater clarity in the emerging trends in media. We are excited about this partnership.”

The SAG-AFTRA national board, meeting last weekend in Los Angeles, approved the establishment of the wages and working conditions committee, and appointed President Gabrielle Carteris as chair — a post that she filled in the 2017 round of negotiations. The committee will hold a series of member meetings in coming months to hammer out details of its contract proposal.

The 7Park Data Media and Entertainment dashboard provides on-demand access to licensed and original content viewership data on Netflix, Hulu, and Amazon Prime across more than 50 countries, including share of audience streams by day and month, viewership activity during the first 90 days of launch, demographics, and cross-viewership.

“While viewership data for network and cable has existed for decades, streaming platforms have kept this data mostly secret — which makes it difficult for creators to understand how their content performs and how much it is worth,” said John Sollecito, head of media and entertainment at 7Park Data. “SAG-AFTRA is among the most respected organizations in the entertainment industry and we are excited that they have chosen 7Park Data to help members understand the viewership and value of their own work.”

More Film

  • Benedict Cumberbatch stars in The Current

    Benedict Cumberbatch's 'Current War' Gets Awards-Season Release

    David Glasser’s 101 Studios is positioning the long-shelved and revamped “The Current War,” starring Benedict Cumberbatch and Michael Shannon, for an awards-season release in October. 101 Studios announced Tuesday that the film would open in limited release on Oct. 4, then go wide on the following weekend. The film presents the story of the “war [...]

  • Just Cause

    'Just Cause' Video Game Getting Movie Adaptation From 'John Wick' Writer

    “Just Cause” is the latest video game getting the movie treatment. Germany’s Constantin Film has acquired movie rights to the “Just Cause” video game franchise and hired “John Wick” creator Derek Kolstad to write the script. Constantin Film’s Robert Kulzer and Prime Universe Films’ Adrian Askarieh will produce the pic with Kolstad, who has written [...]

  • Cannes: Florence Pugh, Francois Civil Honored

    Florence Pugh, Francois Civil Honored With Chopard Award for Rising Talent

    Rising British actress Florence Pugh (“Lady Macbeth”) and French actor Francois Civil (“Wolf’s Call”) received the Chopard Trophy Award at a star-studded ceremony hosted by Chopard on Monday during the Cannes Film Festival. Pugh and Civil were chosen among many actors by a jury consisting of former Chopard Trophy recipients such as Marion Cotillard, Gael [...]

  • Belle Epoque

    Pathé Sells ‘La Belle Epoque’ to Half the World

    French sales, distribution and production company Pathé has closed a raft of sales deals on three titles at the Cannes Film Market: “La Belle Epoque,” “Misbehaviour” and project “Eifel.” The company will handle distribution in France and Switzerland on all three. Nicolas Bedos’ “La Belle Epoque,” which screened out of competition at the festival, is [...]

  • Editorial use only. /NO SALESMandatory Credit:

    Cirque du Soleil Partners With 'Aladdin' Producer Rideback on Projects

    Cirque du Soleil Entertainment Group is partnering with Rideback, producer of “Aladdin,” “It” and the Lego franchise, to develop movies inspired by the Cirque du Soleil catalogue. The partnership, announced Tuesday, aims to leverage Rideback’s track record and increase the opportunities for a global audience to enjoy the Cirque du Soleil universe. “Cirque du Soleil [...]

  • Once Upon a Time in Hollywood

    The Biggest Highs and Lows From Cannes 2019 (So Far)

    The 72nd edition of the Cannes Film Festival hasn’t included too many movie stars — yet. But festivalgoers were able to come face-to-face with zombies, Elton John singing on the beach and Robert Pattinson going full Method actor. Here are the six biggest highs and lows from the French Riviera so far. 1. Elton John [...]

More From Our Brands

Access exclusive content