×

SAG-AFTRA Hires 7Park for Netflix, Hulu, Amazon Viewership Data

SAG-AFTRA has tapped 7Park Data Media and Entertainment to provide previously unavailable viewership data for titles on leading streaming platforms including Netflix, Hulu, and Amazon Prime.

The performers union announced the partnership Tuesday, two days after its national board launched the process of crafting a proposal for a successor deal to its master contract covering feature film and primetime television. The current contract expires on June 30, 2020.

SAG-AFTRA said it will utilize this data to help negotiate fair contracts with streaming platforms and production studios based on the value of their work, as measured by actual viewing data.

“Because streaming platforms do not make viewership data public, content stakeholders throughout the industry have been challenged to fully comprehend the economic value of streaming media,” said David Viviano, chief economist at SAG-AFTRA.  “Our partnership with 7Park Data will provide SAG-AFTRA with valuable insight into global audience behavior and position us to better understand the economics of streaming exhibition.”

SAG-AFTRA national executive director David White added, “Ultimately, the new transparency provided by this partnership enables us to represent the interests of our members with greater clarity in the emerging trends in media. We are excited about this partnership.”

The SAG-AFTRA national board, meeting last weekend in Los Angeles, approved the establishment of the wages and working conditions committee, and appointed President Gabrielle Carteris as chair — a post that she filled in the 2017 round of negotiations. The committee will hold a series of member meetings in coming months to hammer out details of its contract proposal.

The 7Park Data Media and Entertainment dashboard provides on-demand access to licensed and original content viewership data on Netflix, Hulu, and Amazon Prime across more than 50 countries, including share of audience streams by day and month, viewership activity during the first 90 days of launch, demographics, and cross-viewership.

“While viewership data for network and cable has existed for decades, streaming platforms have kept this data mostly secret — which makes it difficult for creators to understand how their content performs and how much it is worth,” said John Sollecito, head of media and entertainment at 7Park Data. “SAG-AFTRA is among the most respected organizations in the entertainment industry and we are excited that they have chosen 7Park Data to help members understand the viewership and value of their own work.”

More Film

  • Toronto Film Festival Lineup

    Toronto Film Festival: 'Joker,' 'Ford v Ferrari,' 'Hustlers' Among Big Premieres

    This year’s Toronto Film Festival will feature super-villain origin stories, splashy literary adaptations, and Tom Hanks as the most beloved performer in children’s television. The Canadian celebration of all things movies unveiled its 2019 lineup on Tuesday, and it appears to be an eclectic mixture of glossy awards bait, auteur-driven indies, and populist crowd-pleasers. It’s [...]

  • Sylvester Stallone Variety Cover story

    Sylvester Stallone Feels Robbed of an Ownership Stake in 'Rocky': 'I Was Furious'

    Sylvester Stallone shares an uncanny, symbiotic connection with Rocky, the underdog boxer character he created four decades ago — a kindred spirit who served as his creative muse in spawning one of Hollywood’s most successful film franchises. In his long career Stallone also played another memorable screen role — John Rambo — but Rocky was [...]

  • Beware of Children

    First Trailer Released for Venice Days Entry 'Beware of Children' (EXCLUSIVE)

    Variety has been given exclusive access to the first trailer for Dag Johan Haugeruds’ politically and socially charged drama “Beware of Children,” which premieres as part of the Venice Film Festival’s Venice Days section. The pic, which is being sold at Venice by Picture Tree Intl., features the dramatic aftermath of a tragic incident in [...]

  • The Tower animated film about Palestinians

    ‘The Tower’ Animation Wins Japan's Skip City Festival

    “The Tower,” Mats Grorud’s animation about the plight of the Palestinians, as viewed through the eyes of an 11-year-old girl in Beirut, won the grand prize in the international competition at the 16th edition of Skip City International D-Cinema Festival. The film also scooped the section’s audience award. The Skip City festival, which launched in [...]

  • For web story

    Transgender Immigrant Pic 'Lingua Franca,' Thriller 'Only Beasts' to Bow at Venice Days

    New York-based Filipina filmmaker Isabel Sandoval’s “Lingua Franca,” about a transgender immigrant, is among 11 competition entries, all world premieres, that will launch from the Venice Film Festival’s independently run Venice Days section. The only U.S. entry set to compete in the section modeled on Cannes’ Directors’ Fortnight, “Lingua Franca” is Sandoval’s third work. It [...]

  • Female-Led and LGBTQ Narratives Win Big

    Female-Led and LGBTQ Narratives Win Big At Durban FilmMart Awards

    DURBAN–Female-driven narratives and daring portraits of queer culture around the continent were the big winners at this year’s Durban FilmMart (DFM), the industry program of the Durban Intl. Film Festival, which handed out awards at a ceremony Monday night at the Southern Sun Maharani Hotel. Among the prize-winners were the story of a Zimbabwean woman [...]

  • Oscar Nominations Reactions Phyllis Nagy

    Screenwriter Phyllis Nagy Runs for Writers Guild Presidency, Citing Agency Stalemate

    Oscar-nominated screenwriter Phyllis Nagy is challenging Writers Guild of America West’s incumbent president David Goodman, citing his handling of the bitter stalemate between the WGA and Hollywood agents. Nagy announced her candidacy online Monday night, a day before the deadline for filing. She made the announcement  in a private online group as part of Writers for [...]

More From Our Brands

Access exclusive content