×
You will be redirected back to your article in seconds

Rotten Tomatoes Adds 600 Critics After Initiative to Increase Inclusion

A year after Rotten Tomatoes announced plans to boost diversity among its approved critics, the review aggregation site revealed it has added 600 new film commentators.

In an effort to increase representation and inclusion across the industry, the company also renewed $100,000 in grants for 2020 to assist critics from underrepresented groups to attend film festivals and industry events. In 2018 and 2019, Rotten Tomatoes has helped over 160 journalists attend film festivals by donating grant money to festivals like Toronto, Sundance and SXSW.

Last August, Rotten Tomatoes refurbished its criteria to look at an individual’s qualifications, rather than just their employer when it comes to verifying critics. The initiative also expanded its pool to newer media platforms like digital videos or podcasts. Of the new critics added this year, 55% are women, 60% are freelancers and 10% publish reviews on more modern platforms like YouTube.

“Rotten Tomatoes is connecting audiences with authentic, trusted information from professional critics and fellow fans, to help them discover entertainment and decide what to watch in theaters and at home,” said Paul Yanover, president of Fandango, Rotten Tomatoes’ parent company. “Significant advancements are happening across Rotten Tomatoes, from the team’s work to increase critic diversity in the Tomatometer to expanding consumer confidence with the new Verified Audience Score. We are especially proud to commit to another $100,000 grant in 2020 to support film festivals and industry initiatives that further inclusion in entertainment criticism.”

Despite notable gains that have allowed a diverse group of critics to amplify their voice in criticism, there are still strides to be made. Critics cited that travel costs to festivals, as well as proving their legitimacy as journalists to publications have still been barriers.

“We are encouraged by the progress we’re making towards creating a Tomatometer-approved critics pool that reflects the global entertainment audience and we will continue to build on our momentum,” said Jenny Jediny, Rotten Tomatoes senior manager of critic relations. “We invite our industry colleagues to join us in our effort to create more opportunities for journalists, especially those from underrepresented groups. Our new critics have shared with us the obstacles they still face, such as gaining access to press screenings and film festivals and securing writing assignments.”

Popular on Variety

More Film

  • Stephen Sondheim's 'Follies' in the Works

    Stephen Sondheim's 'Follies' in the Works as a Movie From Heyday, BBC Films

    David Heyman’s Heyday Films, whose credits include “Gravity,” “Once Upon a Time in Hollywood,” “Marriage Story” and the Harry Potter and Fantastic Beasts franchises, and BBC Films have secured the film rights to Stephen Sondheim and James Goldman’s musical “Follies.” “Follies” will be adapted for the screen and directed by Dominic Cooke, a four-time Olivier [...]

  • Gabrielle Carteris SAG Awards

    Gabrielle Carteris Preps for 26th Annual SAG Awards

    SAG-AFTRA president Gabrielle Carteris is already looking forward to the 26th SAG Awards on Jan. 19, held in its usual location at the Shrine Auditorium in Los Angeles. “One of the best things about the SAG Awards is that it’s a peer-to-peer recognition,” she says. “It’s the highest honor for performers to be recognized by [...]

  • Robert Pattinson The Lighthouse Best Actor

    Best Actor Oscar Race Dominated by Known Faces

    In this year’s Oscar race for the lead actor prize, two of the front-runners represent a pair of films likely to duke it out for best picture: Leonardo DiCaprio, whose fading Western TV star Rick Dalton is the heart and soul of Quentin Tarantino’s “Once Upon a Time in Hollywood,” and Robert De Niro, who [...]

  • Lawrence G Paull obit

    'Blade Runner' Production Designer Lawrence Paull Dies at 81

    Lawrence G. Paull, the Oscar-nominated production designer who helped create the distinctive looks of 1980s films including the visually groundbreaking 1982 “Blade Runner.” died on Nov. 10 of heart disease in La Jolla, Calif. He was 81. Paull received an Academy Award nomination for art direction with David L. Snyder for Ridley Scott’s prescient film [...]

  • Justin Timberlake'Trolls' film premiere, Los Angeles,

    Justin Timberlake Returns as a Performer and Producer for 'Trolls World Tour' Soundtrack

    Pop star Justin Timberlake, who earned an Oscar nomination for his contribution to the first “Trolls” movie three years ago, is returning to the franchise as the executive music producer of Dreamworks Animation’s “Trolls World Tour” soundtrack, scheduled for this March. . Assisted by Grammy and Academy Award-winning composer/producer Ludwig Göransson, Timberlake produced, wrote and [...]

  • Leon Bridges Emily Bode Fashion

    New Designers Bring Fresh Perspectives to Red Carpets

    As awards season is gearing up, Variety looks at emerging designers that will make their mark on the many red carpets ahead: Bode For the guys, Emily Bode’s eponymous line of one-of-a-kind, hand-crafted clothing cut from antique fabrics and Victorian quilts has earned a following that includes Donald Glover, Dyllón Burnside, Ezra Miller, Leon Bridges, [...]

  • Alma Harrel Honey Boy

    'Honey Boy' DP Natasha Braier Took Nonfiction Approach to Fiction Feature

    The “Honey Boy” script that cinematographer Natasha Braier read prior to signing on with first-time narrative feature director Alma Har’el to shoot star and writer Shia LaBeouf’s intimate memoir-focused arthouse film was psychologically rich and emotionally fraught with no visual cues. It was a deep character study of the beginnings of his acting career with [...]

More From Our Brands

Access exclusive content