×

Nelson Mandela’s Family Launching Mandela Media With Michael Sugar, DMA

Nelson Mandela’s family is partnering with Michael Sugar’s Sugar23 and ad agency DMA United to launch Mandela Media, in honor of the late South African leader.

Mandela was an anti-apartheid revolutionary who spent 27 years in prison before becoming president of South Africa from 1994 to 1999 as the country’s first black head of state, during which he dismantled the country’s apartheid structure. He died in 2013 at the age of 95.

“My father spent his life fighting for freedom and equality,” Makaziwe Mandela said. “My family and I are very excited to partner with Sugar23 on Mandela Media. Sugar23 and DMA United not only believe in my father’s values but are also incredibly passionate about sharing those beliefs with people across the world through art, culture and entertainment.”

Under the Mandela Media partnership, Sugar23 and DMA will be responsible for content development (both long-form and short-form), production, branding and initiatives pertaining to creative business development.

Sugar won an Academy Award for best picture in 2016 for “Spotlight.” He has signed TV and feature deals with Netflix.

Nelson Mandela is an international icon who dedicated his life to changing laws and minds,” said Sugar said. “We are honored to partner with Mandela Media alongside Nelson’s family and carry on his legacy, inspiring a new generation with content that highlights the many causes he steadfastly stood for and the many people he tirelessly fought for.”

The news was first reported by Deadline Hollywood.

More Film

  • A woman prays at a makeshift

    Japan Expresses Its Grief Over Deadly Kyoto Animation Arson Attack

    Fellow animators and others in the Japanese entertainment industry have expressed their sorrow and solidarity with Kyoto Animation, the well-respected anime studio that suffered a horrific arson attack and the deaths of dozens of staffers. “We are all fellows in the same boat. If we continue to create without being afraid, we will find solace [...]

  • For Lineup Story

    Billie Piper's Directorial Debut, 'Rare Beasts,' to Bow in Venice Critics' Week

    “Rare Beasts,” the directorial debut of British stage and screen actress Billie Piper (“Doctor Who,” “Penny Dreadful,” “Collateral”) is set to premiere at the Venice Film Festival’s Critics’ Week, which has unveiled its lineup of nine first works, four of them from female filmmakers. Produced by Vaughan Sivell of Western Edge Pictures in association with [...]

  • 'Mientras dure la guerra' -Rodaje Modmedia-

    Alejandro Amenabar, Ricardo Darin, Paco Cabezas Bound for San Sebastian

    MADRID  –  Alejandro Amenábar, Ricardo Darín and Paco Cabezas, director of episodes from “Peaky Blinders” and “American Gods,” look set to join Penelope Cruz, already confirmed as a Donostia Award winner, at this year’s 67th San Sebastian Intl. Film Festival. The biggest movie event in the Spanish-speaking world, this year’s San Sebastian runs Sept.20-28. Amenábar’s [...]

  • Pinewood Studios James Bond

    Netflix's Shepperton Studios Deal Is Stretching the U.K.'s Production Limits

    Netflix’s huge new hub at Shepperton Studios outside London is a further fillip for Britain’s booming production sector. Amid jitters over Brexit and its effects on the economy, the streaming giant’s commitment is a vote of confidence in the U.K. entertainment industry and a continuing source of local jobs. But the decision by Netflix to [...]

  • Bottom of the 9th

    Film Review: ‘Bottom of the 9th’

    Nearly two decades after scoring an audience award at Sundance for “Two Family House,” a smartly understated yet deeply affecting indie about a Staten Island factory worker who deeply regrets stifling his showbiz ambitions, director Raymond De Felitta steps back up to the plate with “Bottom of the 9th,” another dramatically solid and emotionally satisfying [...]

  • Endemol Shine Builds ‘The Bridge’ in

    Endemol Shine Builds ‘The Bridge’ in Africa (EXCLUSIVE)

    DURBAN–Endemol Shine Group has sold the rights to adapt its critically acclaimed and highly popular Nordic Noir detective series “The Bridge” to Cape Town-based production company Both Worlds Pictures, Variety has learned exclusively. The series will feature an all-African cast and will be set around the Beit Bridge border crossing between South Africa and Zimbabwe. Originally known [...]

  • Durban Film Fest 2019

    Durban Fest Hails Film as ‘Conscience of Our Nation’

    DURBAN–When Ros and Teddy Sarkin raised the curtain on the first Durban Intl. Film Festival 40 years ago, the odds were long that their scrappy fest would survive its inaugural edition. The apartheid government and its draconian censorship board had a stranglehold on the films that reached South African theaters, banning the sorts of subversive [...]

More From Our Brands

Access exclusive content