×
You will be redirected back to your article in seconds

‘Missing Link’ Again Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.”

Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for 1,852 national ad airings on 41 networks. (Spend figures are based on estimates generated from April 8-14. Estimates may be updated after the chart is posted as new information becomes available.) Annapurna Pictures prioritized spend across networks including Nick, NBC and CBS, and during programming such as “SpongeBob SquarePants,” “The Tonight Show Starring Jimmy Fallon” and “The Loud House.”

Just behind “Missing Link” in second place: Lionsgate’s “Long Shot,” which saw 489 national ad airings across 29 networks, with an estimated media value of $3.54 million.

TV ad placements for Lionsgate’s “Hellboy” (EMV: $3.43 million), Warner Bros.’ “Pokémon Detective Pikachu” ($3.35 million) and Disneynature’s “Penguins” ($3.27 million) round out the chart.

Notably, “Penguins” has the best iSpot Attention Index (115) in the ranking, getting 15% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.91M – Missing Link

Impressions: 485,267,563
Attention Score: 91.02
Attention Index: 81
National Airings: 1,852
Networks: 41
Most Spend On: Nick, NBC
Creative Versions: 37
Est. Lifetime TV Spend: $30.76M
Studio: Annapurna Pictures
Started Airing: 02/16/19

$3.54M – Long Shot

Impressions: 196,872,799
Attention Score: 93.54
Attention Index: 112
National Airings: 489
Networks: 29
Most Spend On: NBC, FOX
Creative Versions: 6
Est. Lifetime TV Spend: $10.12M
Studio: Lionsgate
Started Airing: 03/12/19

$3.43M – Hellboy

Impressions: 299,316,801
Attention Score: 90.68
Attention Index: 78
National Airings: 1,090
Networks: 30
Most Spend On: NBC, TBS
Creative Versions: 44
Est. Lifetime TV Spend: $18.42M
Studio: Lionsgate
Started Airing: 12/18/18

$3.35M – Pokémon Detective Pikachu

Impressions: 117,291,944
Attention Score: 93.13
Attention Index: 106
National Airings: 387
Networks: 50
Most Spend On: CBS, ABC
Creative Versions: 13
Est. Lifetime TV Spend: $9.14M
Studio: Warner Bros.
Started Airing: 01/20/19

$3.27M – Penguins

Impressions: 279,035,446
Attention Score: 93.79
Attention Index: 115
National Airings: 809
Networks: 23
Most Spend On: ABC, NBC
Creative Versions: 20
Est. Lifetime TV Spend: $7.46M
Studio: Disneynature
Started Airing: 04/22/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 04/08/2019 and 04/14/2019.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the TV ad measurement and attribution company, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

More Film

  • Agustina San Martin Talks Cannes Special

    Agustina San Martin Talks Cannes Special Mention Winner ‘Monster God’

    CANNES – An exploration of the ramifications of God, “Monster God,” from Argentina’s Agustina San Martín, took a Special Mention – an effective runner’s up prize – on Saturday night at this year’s Cannes Film Festival short film competition. It’s not difficult to see why, especially when jury president Claire Denis own films’ power resists [...]

  • Atlantics

    Netflix Snags Worldwide Rights to Cannes Winners 'Atlantics,' 'I Lost My Body'

    Mati Diop’s feature directorial debut “Atlantics” and Jérémy Clapin’s animated favorite “I Lost My Body” have both been acquired by Netflix following wins at Cannes Film Festival. “Atlantics” was awarded the grand prix while “I Lost My Body” was voted the best film at the independent International Critics Week. The deals are for worldwide rights [...]

  • Stan Lee, left, and Keya Morgan

    Stan Lee's Former Business Manager Arrested on Elder Abuse Charges

    Stan Lee’s former business manager, Keya Morgan, was arrested in Arizona Saturday morning on an outstanding warrant from the Los Angeles Police Department. The LAPD’s Mike Lopez confirmed that the arrest warrant was for the following charges: one count of false imprisonment – elder adult; three counts of grand theft from elder or dependent adult, [...]

  • Moby attends the LA premiere of

    Moby Apologizes to Natalie Portman Over Book Controversy

    Moby has issued an apology of sorts after writing in his recently published memoir “Then It Fell Apart” that he dated Natalie Portman when she was 20 — a claim the actress refuted. “As some time has passed I’ve realized that many of the criticisms leveled at me regarding my inclusion of Natalie in Then [...]

  • Bong Joon-ho reacts after winning the

    Bong Joon-ho's 'Parasite' Wins the Palme d'Or at Cannes

    CANNES — The 72nd edition of the Cannes Film Festival wrapped with jury president Alejandro González Iñárritu announcing the group’s unanimous decision to award the Palme d’Or to South Korean director Bong Joon-ho for his sly, politically charged “Parasite.” Following last year’s win for humanistic Japanese drama “Shoplifters,” the well-reviewed Asian thriller represents the yin [...]

  • Invisible Life Brazilian Cinema

    Cannes Film Review: 'The Invisible Life of Eurídice Gusmão'

    A “tropical melodrama” is how the marketing materials bill “The Invisible Life of Eurídice Gusmão.” If that sounds about the most high-camp subgenre ever devised, Karim Aïnouz’s ravishing period saga lives up to the description — high emotion articulated with utmost sincerity and heady stylistic excess, all in the perspiring environs of midcentury Rio de [...]

  • Best Movies of Cannes 2019

    The 10 Best Movies of Cannes 2019

    The Cannes Film Festival is too rich an event to truly have an “off” year, but by the end of the 72nd edition, it was more or less universally acknowledged that the festival had regained a full-on, holy-moutaintop-of-art luster that was a bit lacking the year before. It helps, of course, to have headline-making movies [...]

More From Our Brands

Access exclusive content