×

Imax Will Work With Streamers That Respect Windows and Make ‘Imax-Worthy’ Pictures

Having inked a deal with Amazon for the release of the Eddie Redmayne and Felicity Jones film “The Aeronauts” in Imax theaters, Imax CEO Rich Gelfond said it is open to working more with the streamers – on condition that they respect the theatrical windows and deliver blockbuster content.

Imax will release Tom Harper’s “The Aeronauts” in North America for a week starting Oct. 25. “For us it’s more content, and if the content is what I call ‘Imax-worthy,’ meaning it can be a wonderful experience that we can enhance and people across cultures can enjoy…then we want to be involved and to do it, with the [caveat being] as long as it respects the windows,” Gelfond told reporters at a Cannes luncheon.

“I think we’ll do more of it,” he told Variety, adding that there were preliminary talks with “The Aeronauts’” sub-distributors in some international territories with a view to releasing the film elsewhere in the world. Asked whether Imax would also play Netlix movies, he said: “When they respect the windows, we’d love to do something, and I think they will.”

Gelfond said the other issue in terms of working with the SVOD players is “there really hasn’t been an Imax-worthy film that a streaming service has released until now.” He added: “Despite a lot of talk about the streaming services going into blockbuster content, they really haven’t pulled it off yet. They are just starting to migrate into that area. I think they will continue to, but they are a long way away.”

Speaking at a Cannes beachfront eatery, the Imax chief shied away from taking a position on the tensions between the festival and Netflix. “Netflix and Cannes have their own dynamic because the windows in France are so long, so that’s a fight I’ll leave to others,” he said. But he added that he detected movement in the positions of the studios, streamers, and distributors, on windows, with a compromise likely.

“I think with a lot of trends such as the studios getting into the streaming business…the streaming companies making more blockbuster films, there’s going to be a lot of incentive over time to reach some kid of compromise,” he said.

What the Imax boss does not see happening is a new streaming window. “I think if the windows shrink, they’ll shrink for everything, because frankly, if you look at the 500 movies or so being released, there are only five from streaming services, maybe 10, that are theater-worthy,” he said. “I don’t think anybody is changing the windows to accommodate a small percentage.”

Gelfond said his hunch is that the window in the U.S. will settle somewhere between four and eight weeks.

More Film

  • BAFTA headquarters at 195 Piccadilly, London

    BAFTA Undertakes Major Renovation of Its London Headquarters

    BAFTA has undertaken a major renovation of its London headquarters that will double the building’s capacity and increase space devoted to the British academy’s programs to promote skills training and new talent. Work has already begun on the $31 million overhaul, which is expected to take two years. In the interim, BAFTA will relocate its [...]

  • Andhadhun

    Booming Digital Lifts Eros Indian Film Distribution Giant

    Eros International, India’s largest and most controversial film distributor, says that its digital revenues now outstrip conventional theatrical and syndication revenues. Its Eros Now streaming platform claims 18.8 million paying subscribers. The New York-listed company reported annual results that were distorted by multiple adjustments to presentation. Reported revenues in the year to end of March [...]

  • The Eight Hundred (The 800)

    Second Huayi Brothers Film Is Canceled as Company's Losses Mount

    Still reeling from the cancellation of the theatrical release of its blockbuster “The Eight Hundred,” production studio Huayi Brothers has been hit with another setback: Its comedy “The Last Wish” has also been quietly pulled from China’s summer lineup. Both films have fallen afoul of China’s increasingly heavy-handed censors. The unwelcome development comes as Huayi [...]

  • Sean AstinCritics' Choice Awards, Arrivals, Los

    Film News Roundup: Sean Astin Cast in 'Mayfields Game,' 'Charming the Hearts of Men'

    In today’s film news roundup, Sean Astin gets two roles, two “Peanuts” movies are set for release, “One Last Night” gets distribution and Brian De Palma gets honored. CASTINGS Sean Astin has been cast in a pair of upcoming feature films: “Mayfield’s Game” opposite Mira Sorvino and “Charming The Hearts of Men” opposite Kelsey Grammer. Related [...]

More From Our Brands

Access exclusive content