×

‘How to Train Your Dragon: The Hidden World’ to Bow in China on March 1

How to Train Your Dragon: The Hidden World” will swoop into Chinese theaters on March 1, its Beijing-based promotion company He Song confirmed to Variety on Wednesday. The date puts its China release a week after its Feb. 22 debut in the U.S. and also pits it against “Green Book,” which has scored a China release on the same day.

“The Hidden World” is the third installment in DreamWorks Animation’s “How to Train Your Dragon” franchise, but is the first to be distributed by Universal since its parent company, NBCUniversal, purchased the animation studio in 2016. The first 2010 “Dragon” film made RMB89.89 million ($13 million) in China, while the second more than quadrupled that figure to take in an even more respectable RMB403.33 million ($59.4 million) in 2014, according to data from research company EntGroup.

How to Train Your Dragon: The Hidden World” was written and directed by Dean DeBlois, who has helmed the entire trilogy, and features a voice cast that includes Cate Blanchett, America Ferrera and Jonah Hill. It has already debuted in Australia, where it began showing Jan. 3.

The film’s Chinese poster features a more dynamic image of the main character, Hiccup, riding his dragon, Toothless, than the primary American one, as well as a catchphrase in Mandarin that translates to “an extraordinary experience; an epic last chapter.”

Besides “Green Book,” “The Hidden World” will also be up against 20th Century Fox’s “Alita: Battle Angel,” which releases a week earlier.

CREDIT: He Song

Popular on Variety

More Film

  • Bosnia's Canton Sarajevo to Launch Film

    Bosnia's Canton Sarajevo to Launch Film and TV Rebate Incentive

    Bosnia and Herzegovina’s Canton of Sarajevo is introducing a new €1 million ($1.1 million) film funding initiative next year aimed at promoting domestic and international film and television production in the region. The incentive is the first of its kind in the country. Government representatives of Sarajevo Canton, including Prime Minister Edin Forto and culture [...]

  • Antlers Trailer

    Guillermo Del Toro's 'Antlers' Starring Keri Russell Drops Chilling First Trailer

    Events take a dark turn for a small town school teacher, played by “The Americans'” Keri Russell, in the first teaser trailer for horror movie “Antlers,” produced by Guillermo del Toro. The footage, unveiled Tuesday, centers on a young boy (Jeremy T. Thomas) reading from a frightening short story he’s written as Russell listens. The [...]

  • Why Hollywood Should Tone Down Violence

    Why It's Time for Hollywood to Reconsider the Amount of Violence on Screen (Column)

    To put it mildly, we live in scary, intolerant, violent times. Since a lone gunman walked into Sandy Hook Elementary School on Dec. 14, 2012, and killed 20 children, six adults and himself, there have been at least 2,187 mass shootings across America, resulting in the deaths of some 2,461 people and wounding more than [...]

  • James Bond Spectre

    James Bond Movie Title Revealed

    The latest James Bond adventure finally has a title. The 25th entry in the action spy series will be named “No Time to Die.” In the upcoming movie, Bond (Daniel Craig) has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA [...]

  • IFC Midnight Buys Brighton Sharbino Survival

    IFC Midnight Buys Survival Thriller 'Radioflash' (EXCLUSIVE)

    IFC Midnight has acquired U.S. rights to “Radioflash,” a survival thriller starring Dominic Monaghan and Brighton Sharbino, Variety has learned. The company will release the movie on Nov. 15. The film imagines a dystopian future, one in which an electric-magnetic pulse strikes America, knocking out all the power and pushing the country into the Dark [...]

  • Lee-Daniels-headshot

    Lee Daniels Entertainment Announces Diverse Creative Workshop

    Lee Daniels Entertainment and the online entertainment network Represent by OMV have launched a diversity-focused creative workshop to promote a diverse group of new writers. The workshop will be held from Sept. 25-28 in Los Angeles, with travel provided by American Airlines. Industry professionals will mentor aspiring creatives from underrepresented communities with workshops, meetings with [...]

More From Our Brands

Access exclusive content