“The Hidden World” is the third installment in DreamWorks Animation’s “How to Train Your Dragon” franchise, but is the first to be distributed by Universal since its parent company, NBCUniversal, purchased the animation studio in 2016. The first 2010 “Dragon” film made RMB89.89 million ($13 million) in China, while the second more than quadrupled that figure to take in an even more respectable RMB403.33 million ($59.4 million) in 2014, according to data from research company EntGroup.
“” was written and directed by Dean DeBlois, who has helmed the entire trilogy, and features a voice cast that includes Cate Blanchett, America Ferrera and Jonah Hill. It has already debuted in Australia, where it began showing Jan. 3.
The film’s Chinese poster features a more dynamic image of the main character, Hiccup, riding his dragon, Toothless, than the primary American one, as well as a catchphrase in Mandarin that translates to “an extraordinary experience; an epic last chapter.”