×
You will be redirected back to your article in seconds

Gwyneth Paltrow and Netflix Seal Deal as Goop Expands Original Content (EXCLUSIVE)

Goop, the lifestyle and wellness juggernaut founded a decade ago by Oscar winner Gwyneth Paltrow, is expanding its original content efforts with a new docuseries at Netflix, an exclusive podcast partnership with Delta Air Lines, and a slew of programming centered around beauty, food, and books.

Still untitled, Goop’s streaming series will hit Netflix this fall and consist of 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow. The team will utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.

“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety of the deal.

Loehnen’s content team of about 20 will work on shaping the series with Netflix, which she said seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives. It doesn’t hurt that Paltrow knows her way around a Hollywood set. The actress has appeared in over 40 films, including the forthcoming “Avengers: Endgame.”

“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”

Goop’s eponymous podcast has also signed an exclusive distribution deal with Delta. The podcast is hosted by Paltrow and Loehnen, and was one of the iTunes store’s most-downloaded in 2018. Beginning in February, eight episodes will stream on 600 Delta planes and push the show’s reach to over 18 million listeners, the company said. The inaugural batch will include a one-on-one conversation between Paltrow and Oprah Winfrey.

In addition to Netflix and Delta, Goop is developing standalone podcasts with in-house beauty expert Jean Godfrey-June (who Loehnen said is the most popular staffer at the company’s pristine Santa Monica offices), a food program hosted by an award-winning chef, and a Goop book club featuring author interviews and reviews.

In light of the digital content ramp-up, Goop will pause production on its quarterly print magazine and resume publication after the Netflix series hits.

Goop has been quietly scaling its content across mediums for years. Paltrow’s best-selling cookbooks roll out on Goop’s own publishing imprint at Grand Central Publishing. The magazine was originally a Conde Nast title before Goop took it private. They also host a buzzy summit series called In Goop Health, which physically manifests its content verticals and sells its range of wares (from eco-friendly frying pans to tuxedo jumpsuits to sex toys).

The U.K. will see its first summit this year, in addition to returning to New York and Los Angeles. Past guest speakers at the conference include Paltrow’s posse Cameron Diaz, Drew Barrymore, and Chelsea Handler, as well as Nicole Richie, Elaine Welteroth, Tory Burch, Meg Ryan, and Miranda Kerr.

More Film

  • Diana Rigg, Terence Stamp Join Edgar

    Diana Rigg, Terence Stamp Join Edgar Wright’s ‘Last Night in Soho’ (EXCLUSIVE)

    Edgar Wright’s “Last Night in Soho” has rounded out its cast, with veteran actors Diana Rigg and Terence Stamp among the stars signing on for the latest movie from the “Baby Driver” director. Stamp can currently be seen in Netflix hit “Murder Mystery” with Adam Sandler and Jennifer Aniston. Rigg’s recent roles include Olenna Tyrell [...]

  • Zhang Zhao LeEco film

    Zhang Zhao, Chief of Le Chuang (Formerly Le Vision Pictures), Resigns

    Zhang Zhao, the chairman and CEO of Le Chuang Entertainment, formerly known as Le Vision Pictures, has resigned for “personal reasons,” the firm said.    Zhang’s resignation was announced in a statement posted to the firm’s official social media account Monday, which thanked him for his service. “Le Chuang will carry on as before, using [...]

  • Bob Berney

    Bob Berney to Leave Amazon Studios' Head of Marketing and Distribution Position

    Bob Berney, Amazon Studios’ head of marketing and distribution, is stepping down, Variety has confirmed. Berney was hired by Amazon in 2015 and recently reached the end of his four-year contract. His last day will be Friday. During his time at amazon, the film veteran oversaw a number of successful films including “Manchester by the [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at lower east side Manhattan hotel The Orchid, rooftop bar Mr. Purple hosted Variety’s cover stars and luminaries for cocktails and the unveiling of the [...]

  • Joel Silver Exits Silver Pictures

    Joel Silver Exits Silver Pictures

    Top Hollywood producer Joel Silver has exited his production company Silver Pictures, Variety has confirmed. “Joel Silver recently indicated that he intends to leave Silver Pictures and go out on his own,” Hal Sadoff, a former ICM Partners agent who joined Silver Pictures several years ago as CEO, said in a statement. “We are working [...]

  • Billy Eichner Power of Pride Variety

    Billy Eichner on Taylor Swift's 'Calm Down' Backlash

    When Taylor Swift released her “You Need to Calm Down” music video, it seemed like every member of the LGBTQ in Hollywood was included — except for Billy Eichner. “I’m still not gay enough for Taylor Swift — or too gay — I don’t know what it is,” Eichner joked at Variety’s Power of Pride [...]

  • Ewen Bremner as Alan McGee in

    Danny Boyle-Produced ‘Creation Stories’ Adds Jason Isaacs, Steven Berkoff

    Jason Isaacs, Steven Berkoff and a host of other new names have signed on for “Creation Stories,” the film being exec-produced by Danny Boyle about Creation Records co-founder Alan McGee. The producers also unveiled the first shots of Ewen Bremner (“Trainspotting”) as the music mogul. Production is underway on the Irvine Welsh-penned project, with “Lock, [...]

More From Our Brands

Access exclusive content