Longtime Hollywood executive Gerry Rich has been named to the top marketing position at United Artists Releasing, insiders tell Variety.

The distribution company is the joint venture between MGM and Annapurna Pictures, renamed in February for the legacy brand that MGM owns. A formal announcement is expected next week. Rich will replace outgoing marketing chief David Kaminow, who left the company this week.

Rich is a seasoned marketing executive, who served as a worldwide president at Paramount Pictures and advised on top Miramax productions like “Kill Bill” and “Chicago,” where he worked alongside UA Releasing’s current distribution head, Erik Lomis.

Rich has been consulting for MGM of late, returning to the label he worked at from 1993 to 2001 in its previous incarnation. Rich revived the James Bond franchise at that time, and will return to the property again as UA Releasing will put out “Bond 25” in 2020, from director Cary Fukunaga and star Daniel Craig.

A spokesperson for United Artists Releasing had no comment.

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