×

Eva Longoria to Direct Biopic About Flamin’ Hot Cheetos Creator

Eva Longoria will direct Fox Searchlight’s “Flamin’ Hot,” a biopic about the man who created the spicy Flamin’ Hot Cheetos.

Variety first reported in February, 2018, that Searchlight and DeVon Franklin were set to produce the film “Flamin’ Hot,” which will tell the true story of Richard Montanez, who rose from humble beginnings to being a wildly successful businessman when he created a food phenomenon — Flamin’ Hot Cheetos.

The film will follow Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. While working at the company, Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and creating a wildly popular category of crunchy snacks.

Longoria will direct from a script by Charlie St. Cloud and “October Sky” writer Lewis Colick. Zahra Phillips is overseeing the project for Franklin Entertainment, while Taylor Friedman will oversee for Searchlight. Samuel Rodriguez is the executive producer.

Longoria is also attached to direct and produce Universal’s “24/7,” in which she stars with Kerry Washington. She is also producing “My Daughter’s Quinceañera” at Universal and stars in Paramount’s “Dora the Explorer.”

Popular on Variety

Longoria is repped by CAA and Brillstein Entertainment Partners. Montanez is repped by Paradigm and Colick is repped by Paradigm and Industry Entertainment. The news was first reported by Deadline.

More Film

  • Warner Bros. Pictures trailer launch event

    Lin-Manuel Miranda and Jon M. Chu Tease 'In the Heights' Movie

    Lin-Manuel Miranda, director Jon M. Chu and star Anthony Ramos took the train to the top of the world to offer a sneak peek of “In the Heights,” Warner Bros.’ big-screen adaptation of Miranda’s (other) hit musical. “I’m thrilled we’re here, and I’m thrilled we’re uptown,” Miranda rhapsodized to a packed crowd at a cozy [...]

  • One for the Road

    Wong Kar-wai to Produce 'Bad Genius' Director’s 'One For The Road'

    Wong Kar-wai is producing “One For The Road,” a new film that reunites the director and star of 2017 Thai hit “Bad Genius.” Production in New York and Thailand will begin by the end of the year. The film is a buddy drama and a road movie that sees two old friends who have been [...]

  • Jesse Eisenberg

    Film News Roundup: Jesse Eisenberg to Star in Indie Thriller 'Wild Indian' (EXCLUSIVE)

    In today’s film news roundup, Jesse Eisenberg is starring and exec producing “Wild Indian”; Jason Bateman is directing “Shut In”; “Saturday Night Live” veteran Paula Pell is honored; and the Palm Springs Film Festival sets its opening and closing films. CASTING Jesse Eisenberg is starring in and executive producing the independent thriller “Wild Indian,” Variety [...]

  • disney d23

    Top 19 Media Trends of 2019: Disney's Box Office Dominance

    The domestic box office market share over the last 12 years provides a sobering reminder of how important franchises are to studio performance, especially for Disney. Although the 2019 box office looks to be falling short of the previous year’s total, Disney is ending the decade on the highest possible note, becoming the first studio ever [...]

  • Pierce Brosnan Cinderella

    Pierce Brosnan to Play the King in Camila Cabello's 'Cinderella'

    Pierce Brosnan will play the king opposite Camila Cabello in writer-director Kay Cannon’s new telling of “Cinderella” for Sony Pictures. Billy Porter, Idina Menzel and Nicholas Galitzine are also confirmed to star in the film, which will be released in theaters Feb. 5, 2021. Cabello, a multi-platinum selling and Grammy-nominated singer/songwriter, will be integrally involved [...]

  • John Boyega

    John Boyega: 'Star Wars' Fandom Conflict Is 'The Most Stupid Thing in the World'

    Unlike his “Star Wars” compatriots Daisy Ridley and Oscar Isaac, John Boyega enjoys a robust presence on social media, with nearly 1.5 million followers on Twitter and over 1.6 million followers on Instagram. He regularly engages with fans, and posts inside looks at his life inside the “Star Wars” media maelstrom. It’s meant that Boyega [...]

  • Yahya Abdul-Mateen II

    'Watchmen' Star Yahya Abdul-Mateen II Says He Would Consider Playing Superman

    Those who are caught up on “Watchmen” know Yahya Abdul-Mateen II knows how to strike the balance between understated and omnipotent. He’s also no stranger to playing superheroes, as Aquaman’s nemesis Black Manta in the DC Universe. But asked whether he would consider taking on another DC Extended Universe role — Superman — Abdul-Mateen told [...]

More From Our Brands

Access exclusive content