×
You will be redirected back to your article in seconds

International Rebate Scheme Launched for Gender-Balanced Film and TV Projects

A rebate program for film and TV projects that give women an equal shot was launched internationally Friday at the Berlin Film Festival. The 10% for 50/50 campaign began in Sweden at the Goteborg Film Festival.

Under the scheme, production, post-production and facility houses and other service providers who have signed up will offer a 10% rebate to projects that can demonstrate a gender balance. That is done by accumulating points in various categories relating to the makeup of the cast and crew and spanning areas including heads of department, producers, directors, and writers.

The hope is that offering a financial incentive will win over cash-conscious producers. “The truth is everything is decided on the bottom line,” said film and TV producer Gale Anne Hurd (“The Walking Dead”), who spoke at the launch event. “If you have 10% from a number of companies, that really adds up in a significant way.”

The initiative is the brainchild of Helene Granqvist, president of Women in Film & Television International, and Theo Lindberg, a partner at post-production outfit Chimney. Granqvist told Variety she had been surprised at how easy it had been to get the first wave of companies on board. There are currently 21 signatories, several of whom have joined in the past few days, mostly hailing from Scandinavia at the moment.

Popular on Variety

The eight criteria are defined by ReFrame, a program created by Women in Film LA and the Sundance Institute to achieve gender parity in the film industry.

Hurd also used her appearance to demand greater equality for behind-the-camera and behind-the-scenes female talent. “The other change I’d like to see more of is behind the camera and in all of the different craft departments,” she said. “I think we need more training programs….We need initiatives there. That’s something I’d like to help out with.”

More Film

  • The Cold Blue

    Erik Nelson Wants to Preserve the Past With 'The Cold Blue' World War II Documentary

    Erik Nelson describes his documentary “The Cold Blue” as “the garage band of movies” — he didn’t have the large team or crew other documentary contenders have. “The Cold Blue” is a World War II documentary that looks at raids and B-17 bombing missions that took place during the war. Nelson’s team looked at 34 [...]

  • Ray Manzarek

    Film News Roundup: Concert-Documentary 'The Doors: Break on Thru' Set for February

    In today’s film news roundup, one-night showings of a Ray Manzarek tribute and the season premiere of “Doctor Who” have been set for 2020, and the MPAA hires a copyright expert. ONE-NIGHT SHOWINGS The Doors and Trafalgar Releasing are teaming on the worldwide Feb. 12 release of “The Doors: Break on Thru – A Celebration [...]

  • Richard Jewell

    Warner Bros. Hits Back at Atlanta Paper Over 'Richard Jewell' Legal Threat

    Warner Bros. is standing behind “Richard Jewell,” the Clint Eastwood drama that is the source of controversy over its portrayal of a female journalist trading sex for scoops. The Atlanta Journal-Constitution sent a legal threat to the filmmakers on Monday asking them to include a disclaimer noting that the film took dramatic license. In a [...]

  • The Irishman

    'Captain Marvel,' 'The Irishman,' Other Original Scores to Miss Out on Oscar Nominations

    The Regina Spektor song from “Bombshell” and at least six major scores including “The Two Popes” and “The Irishman” won’t be on Oscar’s music shortlists when they are announced next week. That’s because none of them are on the official Academy eligibility lists from which music-branch members are now voting. Preliminary voting ends tomorrow afternoon, [...]

  • Golden Globes Zodiac signs

    Golden Globes Nominees as Zodiac Signs

    The Golden Globes nominees aren’t the only stars of awards season. Variety turned to astrology to assign Zodiac signs to this year’s nominees. Some selections required a little more nuance — Olivia Wilde’s “Booksmart” is a Virgo with a prominent Sagittarius rising and Greta Gerwig’s “Little Women” is a Sagittarius that wishes it were a [...]

  • Two-time Oscar®-winner Tom Hanks portrays one

    How Production Designer Jade Healy Recreated the Beautiful Neighborhood of Mister Rogers

    Production designer Jade Healy is doing double duty this awards season. For one, her work can be seen in Noah Baumbach’s “Marriage Story.” There, she created a world of angst and individuality, making use of negative space as a couple reaches the end of their relationship. In Marielle Heller’s “A Beautiful Day in the Neighborhood,” [...]

More From Our Brands

Access exclusive content