×

Atom Tickets Will Build Subscription Services for Theaters

MoviePass and Sinemia may be floundering, but Atom Tickets still sees opportunity in the movie theater subscription space.

However, the ticketing service is going about things very differently from those companies. Atom is launching a new offering that will enable exhibitors to launch their own customized subscription services while relying on Atom’s infrastructure and technology. It hasn’t signed up any theaters yet, but is starting to have conversations with exhibitors. Atom plans to pitch the service, christened Atom Movie Access, at the exhibition industry trade show, CinemaCon, which takes place next week in Las Vegas.

MoviePass’s low-price plans, which initially allowed users to see a movie a day for less than $10 a month, proved to be disastrous. The company has lost hundreds of millions of dollars and its parent company’s stock price is in free fall. But it did successfully introduce the idea of subscriptions to U.S. moviegoers. AMC and Cinemark have offered their own alternatives to MoviePass and other exhibitors are expected to follow suit.

“Our goal is not to be MoviePass,” said Atom Tickets Chairman Matthew Bakal in an interview with Variety. “Our goal is to be a great partner that provides technology that enables exhibitors to create their own subscription programs.”

Atom did not share pricing, but Bakal said that the upfront fee will be “no big cost” and suggested that the company will get a cut of subscription revenues.

The subscription services will be integrated into Atom’s app, allowing users to buy tickets through their plans, as well as reserve seating. On the back-end, Atom will also manage payment process, customer service support, fraud detection and anti-abuse measures for exhibitors.

“There are a lot of smaller, regional circuits that would love to have subscription plans, but don’t have the technology to build it themselves,” said Bakal. “That’s where we come in.”

Atom Tickets was founded in 2014 with the goal of making movie-going more social. Customers can use the company’s app to purchase tickets and to invite friends on their social networks to join them at specified showtimes.

Popular on Variety

More Film

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • Media Company Formed Through Merger Given

    KKR-Backed German Media Conglomerate Takes the Name Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film has been given the name Leonine, it was revealed Friday. Fred Kogel, CEO of Leonine, said: “When choosing the new brand as our company name, the following aspects were decisive for us: it [...]

  • Scattered Night

    San Sebastian New Directors Jihyoung Lee and Kim Sol Talk ‘Scattered Night’

    After taking the Korean Competition Grand Prize and the best acting award (Moon Seung-a) at the Jeonju Intl. Film Festival, “Scattered Night” now heads to San Sebastian’s New Directors selection. An intimate portrayal of a family whose members are deeply isolated from one another, the film follows two parents overwhelmed by their responsibilities, their own [...]

  • Johnnie To Quits Taiwan Golden Horse

    Johnnie To Quits Golden Horse Awards as China Builds Pressure

    Leading Hong Kong film maker Johnnie To has dropped out of the Golden Horse Awards, where he was set to be president of the jury deciding the prize winners. The awards, which take place and are organized from Taiwan, have long been considered the most prestigious prized in Chinese-language cinema. However they are currently under [...]

  • Zeroville

    Film Review: 'Zeroville'

    I’m tired of hearing how some novels are “impossible to adapt.” Balderdash! Just because some books don’t lend themselves to being translated from page to screen doesn’t mean that the attempt ought not to be made. Just ask James Franco, who’s shown a speed freak’s determination to tackle some of the unlikeliest literary adaptations of [...]

  • Red Penguins review

    Toronto Film Review: 'Red Penguins'

    “Red Penguins” is a cautionary tale with particular resonance in the context of our current bizarre intertwining with Russia, the country that interfered in the last U.S. presidential election and is led by the POTUS’ apparent BFF. This wild tale of attempted transnational commerce just after the demise of the USSR in the 1990s chronicles [...]

More From Our Brands

Access exclusive content