×
You will be redirected back to your article in seconds

‘Alita: Battle Angel’ Secures Theatrical Release in China

20th Century Fox’s effects-heavy sci-fi action film, “Alita: Battle Angel” has secured a theatrical release in mainland China. It will play in February as the first Hollywood title to enter Middle Kingdom theaters after the Chinese New Year holidays.

The Feb. 22 date is more than two weeks after the film’s commercial run begins Feb. 5 in Singapore. It comes only a week after the film’s North American outing.

Although director Robert Rodriguez and the cast are not well-known in China, the film’s screenwriter and producer, James Cameron, is highly regarded, thanks to “Avatar” and “Titanic.” Cameron, who has visited China on multiple occasions, including to the Beijing film festival, is expected to be a centerpiece of the promotional campaign. The digital marketing is expected to lean on new media rivals Taopiaopiao, part of Alibaba, and Tencent.

China’s movie industry regulators usually reserve the Chinese New Year season for the release of Chinese-language titles. This year, the period is expected to be especially packed with some of the biggest local titles of the year. Valentine’s Day, on Feb. 14, is also an important marketing hook for the release of local films in Chinese theaters.

Alita: Battle Angel” is based on the first three books in a manga series written by Yukito Kishiro and originally released in Japan as “Gunnm.” It features a cyborg girl who begins to suspect her surrogate father and cyborg doctor of a series of crimes. But later she joins his quest for justice and unlocks her full powers.

More Film

  • Song Ge

    Beijing Culture's Song Ge Urges Mainstream Directors to Toe Government Line

    Publicity-shy Beijing Culture chairman Song Ge took to the stage at his company’s first-ever press conference to promote a film slate. He openly urged film directors to, for the sake of their investors, stick to material that would please the Chinese state. “I think if you’re shooting an art house or smaller budget films, it’s [...]

  • Iran presentation at Shanghai film festival

    Shanghai: China-Iran Heading Towards Co-Production Treaty

    “China has signed co-production agreements with 22 countries. Similar agreements between Iran and China are in the works, and will be signed by the end of this year,” said Miao Xiaotian, GM of the China Film Co-Production Corporation on Monday. Miao was speaking at the Shanghai International Film Festival, which is hosting a six-title Focus Iran section [...]

  • Roland Emmerich

    Shanghai: Roland Emmerich, Frant Gwo on China's Sci-fi Prospects

    Iconic Chinese and Hollywood directors Frant Gwo and Roland Emmerich did not take the stage together at the Shanghai International Film Festival, but on Monday they got the chance to praise each other’s movies and share insights into sci-fi. “I totally understand why it did well,” said “Independence Day” director Emmerich of Gwo’s recent “Wandering [...]

  • Beyond the Mountain

    ‘Beyond the Mountain,’ ‘Fireflies,’ ‘The Chambermaid’ Top Lleida Latin American Film Fest

    BARCELONA  — David R. Romay’s feature debut “Beyond the Mountain” snagged Best Feature at Lleida’s 25th Latin America Film Festival of Catalonia, hosted in the world’s culinary capital for grilled snails, 84 miles west of Barcelona. A dramatic thriller starring Benny Emmanuel (Gael García Bernal’s “Chicuarotes”), it follows Miguel, a young, solitary man whose routine [...]

  • shanghai skyline China Placeholder

    Shanghai: Tencent, Phoenix Win Rights to Taiwan Documentary 'Love Talk' (EXCLUSIVE)

    Tencent has acquired the online video streaming rights and Phoenix Hong Kong the TV rights to Taiwanese documentary “Love Talk,” which takes a deep dive into the topic of marriage. The film is currently working towards a mainland theatrical release. Directed by Shen Ko-Shang (“A Rolling Stone”), it is produced by CNEX Studio and 7th [...]

More From Our Brands

Access exclusive content