You will be redirected back to your article in seconds

AFM: Bron’s Aaron Gilbert Emphasizes Diversity and ‘Joker’

On the heels seeing “Joker” becoming a mega-hit, Bron Studios founder and chairman Aaron Gilbert has stressed the importance of focusing on diversity and inclusion.
“Diversity is in the DNA of our company,” he said during the opening of the American Film Market’s Finance Conference on Friday morning, dubbed The Future of Film, at the Fairmont Hotel in Santa Monica, Ca.
Gilbert noted that nine-year-old Bron saw its profile rise in 2016 with the release of “Birth of a Nation,” which fetched a record price at the Sundance Film Festival, and “Fences,” which received six Oscar nominations.
“It’s in my DNA to make small films based on something culturally important,” he added. “Birth of a Nation’ and ‘Fences’ put us on the map. We have to tell important stories. We won’t stop doing that. We know that there are important stories and we know there’s an audience for them. Inclusion does have a marketplace.”
Joker” is part of a six-picture financing deal that Creative Wealth and Bron Studios closed at the end of 2018. Earlier this year, the two companies closed a nine-picture financing deal with MGM, which included “The Addams Family.”
“I never had the aspiration to do what we’re doing now,” Gilbert admitted. “We understand the studios’ business and our directive is to be a good partner to them. Our job is to work with them and support them any way we can.”
Gilbert also stressed the importance of filmmaker relationships: “There’s a lot of easier industries to be in. We want to be good partners to filmmakers. That really does pay off over time.”
After the Bron Studios conversation, Millennium Media president Jeffrey Greenstein and Gerard Bulter’s manager Alan Siegel discussed the import of franchises such as Butler’s three-picture “Fallen” series — which saw “Angel Has Fallen” take in $133 million worldwide to date. Siegel said the theatrical business remains viable.
“The market demands theatrical,” he added. “I believe people still want to go to the cinema. People want to see something that is very different from their lives. It gives us a rest from our boring lives to see others on screen.”
Greenstein stressed the importance of concept and script: “Making movies is about three things … story, story, and story.”
He also said the explosion of TV and streaming platforms has led to a crunch for recognizable actors in indepedendent projects.
“Talent may have only one time slot a year to film a film that is independent,” Greenstein added. “The idea from a content creator standpoint is that you must have something that will stand out.”

More Film

  • Morgan Freeman Lori McCreary Gary Lucchesi

    Film News Roundup: Morgan Freeman's Revelations Teams With Gary Lucchesi for Production Venture

    In today’s film news roundup, Morgan Freeman, Lori McCreary and Gary Lucchesi are teaming up; Zolee Griggs, Sara Rue and Ed Quinn are cast; and “Clementine” finds a home. JOINT VENTURE Popular on Variety Morgan Freeman and Lori McCreary’s Revelations Entertainment is teaming with former Lakeshore Entertainment president Gary Lucchesi for a joint production venture. [...]

  • 'When Lambs Become Lions' Review: A

    Film Review: 'When Lambs Become Lions'

    “For us, ivory is worthless unless it is on our elephants,” says Kenyan president Uhuru Kenyatta in a televised statement, shortly before several vast hauls of severed elephant tusks — ornately piled like sacred shrines — is ceremoniously set ablaze. It’s a confiscated collection that, Kenyatta tells his audience, is worth $150 million, literally going [...]

  • Shannon Hoon

    Live Nation Productions Boards Danny Clinch-Helmed Blind Melon Doc 'All I Can Say'

    Live Nation Productions and Double E Entertainment have signed on as executive producers of “All I Can Say,” the documentary film featuring footage shot entirely by the late Shannon Hoon of Blind Melon. The film’s title is taken from the opening lines of Blind Melon’s instantly recognizable 1993 smash, “No Rain.” Culled from Hoon’s archives, the [...]

  • Tom Hanks stars as Mister Rogers

    How Mr. Rogers Influenced the Pacing of 'A Beautiful Day in the Neighborhood'

    Fred Rogers was an icon to many. Everyone who met him and knew him says, “He really was like that.” He spoke in a soft voice and he was kind. He believed in doing good to others. He spoke to children in “Mister Rogers Neighborhood” in a soft voice, helping them to process complicated emotions [...]

  • Dowdle Brothers

    The Dowdle Brothers Tackle New 'Friday Night Lights' Movie (EXCLUSIVE)

    John Erick and Drew Dowdle, aka the Dowdle brothers, have boarded Universal Pictures’ reimagining of “Friday Night Lights.” Both will do a polish on the script, with John Erick directing and Drew exec producing. Sources tell Variety that the movie is not a sequel to Universal’s 2004 film starring Billy Bob Thornton, nor is it [...]

  • Roman Polanski's Accuser Reached Out to

    Roman Polanski's New Accuser Reached Out to L.A. Prosecutors in Early 2017

    Valentine Monnier, the former actor who recently went public with her accusation that Roman Polanski raped her 44 years ago, sent an anonymous letter to L.A. prosecutors in early 2017 detailing those allegations, sources tell Variety. The Los Angeles County District Attorney’s office has confirmed that it received such a letter in February 2017 and [...]

More From Our Brands

Access exclusive content