×
You will be redirected back to your article in seconds

Universal Joins Reese Witherspoon, J.J. Abrams, Jordan Peele in Committing to Hiring Female Directors

UPDATED: Universal Pictures’ Peter Cramer, Focus Features’ Peter Kujawski and DreamWorks Animation’s Margie Cohn have committed to hiring at least one female director in the next 18 months as part of the 4% Challenge.

The development was announced Tuesday and comes in the wake of Time’s Up and the USC Annenberg Inclusion Initiative launching the challenge on Jan. 25 at the Sundance Film Festival. The organization said on Monday that more than 50 high-profile Hollywood producers — including Reese Witherspoon, J.J. Abrams, and Jordan Peele — have committed to the 4% Challenge.

The initiative is part of the Timesupx2 campaign to double the number of women in leadership positions.

The name is derived from women having directed only 4% of the country’s top grossing movies over the past decade. Nina Jacobson, Paul Feig, Amy Schumer, Angela Robinson, and Franklin Leonard committed to the promise during a panel discussion on Friday, and Tessa Thompson inaugurated the challenge during a keynote address. Regina King was the first to pledge to taking the 4% Challenge during her acceptance speech at the Golden Globes, vowing to employ at least 50% women on everything she produces.

Lena Waithe, Rashida Jones, Olivia Wilde, Armie Hammer, Kumail Nanjiani, Josh Gad, Amy Pascal, Bryce Dallas Howard, Brie Larson, Eva Longoria, Rachel Brosnahan, Constance Wu, Janet Mock, Brad Simpson and Kerry Washington are among the notable producers on board.

The Sundance Film Festival recently reported that 31% of feature-length submissions this year had at least one woman director, as did 35% of episodic and shorts content. Of feature films and episodic content accepted in 2019, 41% had a woman director while 52% of shorts did.

More Film

  • Miramax Developing 'I Won't Be Home

    Film News Roundup: Miramax Developing 'I Won't Be Home for Christmas'

    In today’s film news roundup, “I Won’t Be Home for Christmas” is in the works, the NFL has made a documentary about female team owners and D Street Pictures has signed Kenny Gage and Devon Downs to direct the dance feature “Move.” HOLIDAY PROJECT Miramax has acquired film rights to Lauren Iungerich’s holiday-themed screenplay “I [...]

  • Michael B. Jordan arrives at the

    Michael B. Jordan to Star in Warner Bros.' 'Methuselah' Movie

    Michael B. Jordan will produce and star in a “Methuselah” movie for Warner Bros., based on the Biblical story of a man who lived to be 969 years old. Jordan will produce through his Outlier Society production company along with Heyday’s David Heyman and Jeffrey Clifford. Warner Bros. has been developing the project for many [...]

  • Davids Chief Piera Detassis on Revamping

    Davids Chief Piera Detassis on Revamping Italy's Top Film Awards

    Piera Detassis recently became the first woman to head the David di Donatello Awards, Italy’s equivalent of the Oscars. Since then she’s been busy overhauling the inner workings of the prizes that will be awarded on Wednesday. Detassis, also the editor of Italian film publication Ciak, spoke exclusively to Variety about the challenges she’s faced [...]

  • Matteo Garrone's 'Dogman' Leads Davids Awards

    Matteo Garrone's 'Dogman' Leads Davids Awards Race

    With 15 nominations Matteo Garrone’s “Dogman” leads the pack of contenders for Italy’s David di Donatello Awards in a watershed year for the country’s top film nods that sees highbrow auteur titles reaping most of the David love just as local box-office grosses hit an all-time low. Garrone’s gritty revenge drama is followed closely with [...]

  • steven spielberg Apple TV Plus

    Steven Spielberg's Apple Appearance Riles Up Social Media: 'Big Old Mixed Message'

    Many Hollywood heavyweights flocked to Apple’s Cupertino, Calif. headquarters to help reveal the tech giant’s revamped steaming service Apple TV+ on Monday — but one such legend was so polarizing he became a national trending topic on Twitter for simply showing his face. Steven Spielberg was the first to appear in a dramatic short film [...]

  • Michael Lynne

    Former New Line Co-Chairman Michael Lynne Dies at 77

    Michael Lynne, the former co-chairman of New Line Cinema who played a key role in shepherding “The Lord of the Rings” trilogy, has died at his New York home. He was 77. Lynne’s death was confirmed Monday by longtime business partner Robert Shaye, who told Variety that Lynne’s family had informed him of Lynne’s passing [...]

  • Marisa Liston

    Sony Veteran Marisa Liston to Lead Lionsgate Movie Publicity

    Lionsgate has named Sony Pictures veteran executive Marisa Liston to lead all feature film and motion picture group publicity and communications strategy. Liston, who departed Sony in late 2018 after 17 years, has been assigned the newly created title of head of global earned media and communications. She will oversee domestic and international feature film [...]

More From Our Brands

Access exclusive content