×

Market for European Films to Launch at Miami Film Festival

European Film Promotion, an agency that acts as a champion for European cinema around the world, has joined with Gallic film promotion agency UniFrance and the Miami Film Festival to launch a sales market for European films targeting Latin American buyers, to be called the Miami Film Market — Mercado Del Cine Frances y Europeo.

At the Toronto Film Festival, EFP’s Sonja Heinen, Miami Film Festival’s Jaie Laplante and UniFrance’s Gilles Renouard finalized their partnership on the market, which will be held at the Miami Film Festival in March.

The market builds on the Mercado del Cine Francés, run by UniFrance for the past three years in partnership with the festival. The new event will be open to films from the whole of Europe by bringing together 20 Europe-based sales companies with 30 buyers from Latin America for screenings of 20 titles (10 French and 10 from other European countries), followed by individual meetings, in order to boost the promotion and sales of these new films, as well as additional catalog titles from Europe, to Latin America.

The market, which is made possible thanks to the support of the Creative Europe — MEDIA Program of the European Union, is scheduled to take place from March 8-11.

Heinen, managing director of EFP, said: “To push into the Latin American market, something EFP has been aiming to do for quite a while, is rather important in our endeavor to promote European films outside of Europe […] This is what EFP is all about, to jointly present bigger, stronger and more diverse portfolios of films to countries outside of Europe. And the Miami Film Festival with its strong focus on Latin America, provides a welcoming, very individual and perfect setting for it.”

Popular on Variety

More Film

  • There's Something in the Water

    Toronto Film Review: 'There’s Something in the Water'

    Since the beginning of the Industrial Revolution, the unpleasant sights, smells and pollutants of industry have typically been located where the poor folk dwell, and police society needn’t notice. With the dawn of popular environmental consciousness about a half-century ago, it became clear that toxic byproducts with a dismayingly long shelf life and unknown (or, [...]

  • 'David Foster: Off the Record' Review:

    Toronto Film Review: 'David Foster: Off the Record'

    By the early 1970s, as the counterculture was dissolving and reconfiguring, there were new pop-star archetypes on the horizon that we still tend to think of — the glam rocker, the sensitive singer-songwriter, the hair-band metal strutter, the prog-rock wizard, the belting pop chanteuse, the punk rocker. But there was another figure of the era [...]

  • Bob IgerSimon Weisenthal Gala honoring Bob

    Bob Iger Would Have Combined Disney With Apple if Steve Jobs Were Still Alive

    Disney and Apple are both launching their own streaming services come November, but Disney CEO Bob Iger says the two companies weren’t always on competing paths. In an excerpt from his autobiography published Wednesday in “Vanity Fair,” Iger revealed that Disney and Apple likely would have merged if Steve Jobs hadn’t died in 2011. “I [...]

  • Aaron Janus Lionsgate

    Lionsgate Hires 'A Quiet Place' Producer Aaron Janus as Senior VP of Production

    Lionsgate has hired Aaron Janus as its new senior vice president of production and promoted Meredith Wieck to the post of vice president of production.  Prior to Lionsgate, Janus served as Platinum Dunes’ head of development, where he oversaw filmmakers Brad Fuller, Andrew Form and Michael Bane. There, he brought in “A Quiet Place,” on [...]

  • Ang Lee Reveals First Look at

    Ang Lee on 'Gemini Man' and De-Aging Will Smith

    On paper, Ang Lee’s “Gemini Man” is a standard-issue, shoot ’em up with Will Smith playing a deadly assassin who must battle a younger clone of himself. The explosions and gun battles aren’t what drew Lee to the project, even if they’re the reason that most people will show up at theaters when it opens [...]

  • Hopper Reserve

    Dennis Hopper's Dying Wish: His Own Strain of Marijuana

    Even as celebrity brands are starting to flood the emerging Cannabis market, Hopper Reserve stands out. The brand was launched by Marin Hopper, Dennis Hopper’s daughter from his marriage to Brooke Hayward. Hopper Reserve is a gram of California indoor-grown flower, two packs of rolling papers, a pair of matches and a trading card either [...]

  • Sean Clarke Aardman Staff Photography Bristol.Pic

    Aardman Appoints Sean Clarke as New Managing Director

    Aardman, the Oscar-winning animation studio behind “Chicken Run” and “Early Man,” has appointed Sean Clarke as its new managing director, replacing co-founder David Sproxton, who is stepping down after 43 years. Clarke has worked at the British studio for more than 20 years, including heading the international rights and marketing department for over a decade. [...]

More From Our Brands

Access exclusive content