×
You will be redirected back to your article in seconds

Box Office: ‘Shazam’ Eyes $40 Million-Plus Opening Weekend

Warner Bros.’ “Shazam” could grow to as much as $40 million in ticket sales when it hits North American theaters on April 5, early tracking suggests.

Hailing from DC’s arsenal of warriors, “Shazam” is Hollywood’s latest attempt to cash in on the golden age of superheroes at the box office. The movie follows Billy Batson (Asher Angel), a teenager who transforms into a bubble-gum-popping superhero (Zachary Levi) when someone says the magic word.

Described as a cross between “Big” and “Superman,” “Shazam” looks to be a lighter, more comical approach compared to DC’s less beloved Justice League adventures. “Shazam” is the product of a multi-year course correct from DC Entertainment as the studio attempts to fashion an alternative to the ironclad Marvel Cinematic Universe. DC has deviated from the days of a raspy-voiced Batman shrouded with dark plot lines and even darker film frames, instead putting the spotlight on a more inclusive bunch of heroes that also includes Gal Gadot’s “Wonder Woman” and Jason Momoa’s “Aquaman.”

“Shazam” comes on the heels of “Aquaman,” the studio’s aquatic adventure that rocked the box office with a massive $1.14 billion worldwide. “Shazam” doesn’t need to reach those heights to become a hit. It carries a $80 million production budget, before accounting for marketing and distribution, less than half of what it cost to make “Aquaman.” Like “Aquaman,” Warner Bros. is building buzz for “Shazam” by giving comic-book nuts a chance to see the movie on the big screen two weeks ahead of its official release. The studio partnered with Fandango to offer advance screenings in 1,200 locations on March 23.

“Shazam” will open alongside Paramount’s supernatural horror movie “Pet Sematary” and STX’s drama “The Best of Enemies.” The three new movies will also be taking on the second weekend of Disney’s “Dumbo” remake and the third outing of Universal’s “Us,” the latest thriller from Jordan Peele.

While “Shazam” will likely rule domestic box office charts, “Pet Sematary” also looks to have a solid start. The second film adaptation of the Stephen King novel could make between $21 million and $28 million during its first three days of release, according to industry tracking. Insiders at Paramount contend the opening weekend number will be closer to mid-twenties. Starring Jason Clarke, Amy Seimetz, and John Lithgow, the movie follows a family who, upon moving to rural Maine, discovers their new home is located near a mysterious burial ground that sets off a chain of horrific events.

“The Best of Enemies” centers on a civil rights activist (Taraji P. Henson) and a Ku Klux Klan leader (Sam Rockwell) who co-chair a community meeting dealing with a court-ordered school desegregation decree. It’s on track to earn $7 million to $11 million during its debut.

More Film

  • Atlantics

    Netflix Snags Worldwide Rights to Cannes Winners 'Atlantics,' 'I Lost My Body'

    Mati Diop’s feature directorial debut “Atlantics” and Jérémy Clapin’s animated favorite “I Lost My Body” have both been acquired by Netflix following wins at Cannes Film Festival. “Atlantics” was awarded the grand prix while “I Lost My Body” was voted the best film at the independent International Critics Week. The deals are for worldwide rights [...]

  • Stan Lee, left, and Keya Morgan

    Stan Lee's Former Business Manager Arrested on Elder Abuse Charges

    Stan Lee’s former business manager, Keya Morgan, was arrested in Arizona Saturday morning on an outstanding warrant from the Los Angeles Police Department. The LAPD’s Mike Lopez confirmed that the arrest warrant was for the following charges: one count of false imprisonment – elder adult; three counts of grand theft from elder or dependent adult, [...]

  • Moby attends the LA premiere of

    Moby Apologizes to Natalie Portman Over Book Controversy

    Moby has issued an apology of sorts after writing in his recently published memoir “Then It Fell Apart” that he dated Natalie Portman when she was 20 — a claim the actress refuted. “As some time has passed I’ve realized that many of the criticisms leveled at me regarding my inclusion of Natalie in Then [...]

  • Bong Joon-ho reacts after winning the

    Bong Joon-ho's 'Parasite' Wins the Palme d'Or at Cannes

    CANNES — The 72nd edition of the Cannes Film Festival wrapped with jury president Alejandro González Iñárritu announcing the group’s unanimous decision to award the Palme d’Or to South Korean director Bong Joon-ho for his sly, politically charged “Parasite.” Following last year’s win for humanistic Japanese drama “Shoplifters,” the well-reviewed Asian thriller represents the yin [...]

  • Invisible Life Brazilian Cinema

    Cannes Film Review: 'The Invisible Life of Eurídice Gusmão'

    A “tropical melodrama” is how the marketing materials bill “The Invisible Life of Eurídice Gusmão.” If that sounds about the most high-camp subgenre ever devised, Karim Aïnouz’s ravishing period saga lives up to the description — high emotion articulated with utmost sincerity and heady stylistic excess, all in the perspiring environs of midcentury Rio de [...]

  • Best Movies of Cannes 2019

    The 10 Best Movies of Cannes 2019

    The Cannes Film Festival is too rich an event to truly have an “off” year, but by the end of the 72nd edition, it was more or less universally acknowledged that the festival had regained a full-on, holy-moutaintop-of-art luster that was a bit lacking the year before. It helps, of course, to have headline-making movies [...]

  • Aladdin

    'Aladdin' Soaring to $100 Million-Plus Memorial Day Weekend Debut

    Disney’s live-action “Aladdin” remake is on its way to a commendable Memorial Day weekend debut with an estimated $109 million over the four-day period. The musical fantasy starring Will Smith and Mena Massoud should uncover about $87 million in its first three days from 4,476 North American theaters after taking in $31 million on Friday. [...]

More From Our Brands

Access exclusive content