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Box Office: ‘Aladdin’ Flies to $7 Million on Thursday Night

Disney’s live-action “Aladdin” flew to $7 million during Thursday night previews in North America.

That’s well above the $5.7 million that “Pokemon Detective Pikachu” earned two weeks ago on its way to a $54 million three-day opening. Disney’s “Pirates of the Caribbean: Dead Men Tell No Tales” took in $5.5 million in previews on the same night in 2017 on its way to a $78 million opening over the Memorial Day weekend.

Sony’s horror-thriller “Brightburn” pulled in $950,000 for Thursday night previews starting at 7 p.m. in 2,257 locations. United Artists-Annapurna’s comedy “Booksmart” took $875,000 in previews.

Aladdin” has been pegged to gross between $75 million to $85 million at about 4,400 sites over the four-day Memorial Day weekend. That would be above the $45 million opening for Disney’s live-action “Dumbo” during March 29-31, the studio’s most recent remake of its animated classic films.

Guy Ritchie directed the reboot, starring Mena Massoud as Aladdin, Will Smith as Genie, Naomi Scott as Jasmine and Marwan Kenzari as Jafar. The original 1992 animated movie, with Robin Williams as Genie, grossed a massive $502 million globally and won two Oscars.

“Aladdin” has generated mixed reviews from critics, earning a 60% score on Rotten Tomatoes. Variety’s Peter Debruge called it a “mostly rewarding live-action remake.”

Annapurna and United Artists Releasing are opening coming-of-age comedy “Booksmart,” with expectations between $10 million to $16 million from 2,505 locations over the four-day frame. Kaitlyn Dever and Beanie Feldstein star as academic prodigies who cut loose the night before their high school graduation. “Booksmart” has been a critical favorite since premiering at South by Southwest in March, with a 99% score on Rotten Tomatoes.

Sony Pictures is launching “Brightburn,” an R-rated superhero horror-thriller produced by “Guardians of the Galaxy” director James Gunn. The pic is eyeing a start between $10 million and $12 million from 2,607 screens during its first four days in theaters. Sony/Screen Gems and the H Collective spent $6 million to produce “Brightburn.” Elizabeth Banks, David Denman, Jackson A. Dunn, Matt Jones and Meredith Hagner star in the story of a young alien who crash-lands on earth and realizes he has superpowers.

Lionsgate’s second session of “John Wick: Chapter 3” should be runner-up with at least $20 million following its surprisingly strong opening of $56.8 million. Disney’s fifth frame of “Avengers: Endgame” will probably finish third in the $15 million to $20 million range, increasing its haul to about $800 million domestically by the end of Memorial Day.

Warner Bros.’ third weekend of “Pokemon Detective Pikachu” will likely follow in fourth. The family adventure has already crossed the $100 million mark in North America.

The top Memorial Day weekend took place in 2013 when “Fast and Furious 6” launched and total North American moviegoing totaled $314 million for the four days. Last year’s holiday frame was led by “Solo: A Star Wars Story,” which opened with $102 million with the total domestic box office hitting $228 million.

“Memorial Day weekend has been a mixed bag in recent years in terms of box office, with the selection of films rather than the holiday itself being the motivating factor for audiences who now view virtually every weekend on the summer calendar as a de facto holiday frame,” Comscore senior media analyst Paul Dergarabedian said. “While still a very important weekend, Memorial Day is not the be-all and end-all weekend of the season as it was in years past and thus it has diminished somewhat in its importance to the overall summer bottom line.”

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