Singapore’s mm2 to Produce Slate of Local Movies That Screen For Free

Singapore exhibitor, Cathay Cineplexes and its sister company mm2 Entertainment are to produce a slate of three feature movies which it will play for free as part of an initiative called Go Local Go Cinema. The two companies say the move is “an opportunity to promote Singapore films as an expression of the Singaporean identity.”

Among the three is “Writing Letters,” a film produced in collaboration with Mocha Chai Laboratories. It is to be directed by Chai Yee Wei (“That Girl in Pinafore”). Set in the 1980s, it traces the unlikely friendship between an illiterate father and his neighbor who helps write his letters to his daughter studying abroad.

“We believe in local stories that can only be told by local filmmakers, and the best way to truly savor these stories is on the big screen,” said Ng Say Yong, chief content officer, mm2 Entertainment, Wednesday, at an event at the Marina Bay Sands Convention Centre, and part of the Asia Television Forum.

Cathay Cineplexes will exhibit the three films with a committed programming strategy across all eight of its locations in Singapore. Access will be free of charge for Singaporeans and permanent residents.

Popular on Variety

Cathay was acquired by publicly listed mm2 Asia in November 2017. It currently operates eight outlets and 64 halls island wide. Ticket sales exceed five million annually.

mm2 Entertainment is a production and distribution company with regional offices in Kuala Lumpur, Taipei, Hong Kong, Shanghai, Beijing and the U.s. It produces content including movies, TV and web series, telemovies, commercials short films and formats.

More Film


    Gaumont Scales Down U.S. Operations, Anticipates Big Losses (EXCLUSIVE)

    Gaumont, the once thriving French studio behind “The Intouchables” and “Narcos,” is set to rejig its film and TV strategy as it anticipates heavy losses in 2019. Variety can reveal that the company has all but shut down its TV distribution operations in the U.S., recently axing 12 employees, including Vanessa Shapiro, president of worldwide [...]

  • Ford v Ferrari BTS

    Cinema Audio Society Nominees Represent Wide Range of Genres

    There’s an exceptional level of craftsmanship among this year’s nominees for the Cinema Audio Society Awards, which recognizes outstanding accomplishments in sound mixing, a collaborative discipline that requires sound editors, re-recording mixers, Foley and ADR artistry to work together to create a harmonious finished product. The categories considered are: live action, animated and documentary features, [...]

  • My Name is Baghdad

    Reel Suspects Acquires Berlinale Generation Title 'My Name is Baghdad' (EXCLUSIVE)

    Reel Suspects has acquired international sales rights to Caru Alves de Souza’s coming-of-age tale “My Name is Baghdad,” which will world premiere at the Berlin Film Festival in the Generation 14 section. The film was produced by Manjericão Filmes and Tangerina Entretenimento. It follows a 17-year-old female skater named Baghdad who lives in a working-class [...]

  • My Salinger Year

    Berlin Film Festival to Open With Sigourney Weaver, Margaret Qualley Starrer 'My Salinger Year'

    The 70th edition of the Berlinale will open with Philippe Falardeau’s anticipated “My Salinger Year,” headlined by a powerful female duo, Sigourney Weaver and Margaret Qualley. Set in New York’s literary world in the 90’s, the coming-of-age story is based on Joanna Rakoff’s international bestseller and follows Joanna (Qualley), who leaves graduate school to pursue [...]

  • Bad Hair

    'Bad Hair': Film Review

    The year is 1989 and New Jack Swing is about to push black culture from the margins to the mainstream. The question for the black employees of Culture, the music TV station at the center of writer-director Justin Simien’s delightfully macabre horror-dramedy “Bad Hair,” is what image do they — and their white executive Grant [...]

  • Bad Hair

    Justin Simien's 'Bad Hair' is a Tribute to Exploited Black Women Everywhere, Director Says

    Deeply personal but indulgently campy, Justin Simien’s Sundance opener “Bad Hair” is a genre-blending horror show that the director said serves as a tribute to the struggles of black women. The mind behind  “Dear White People” staged the world premiere for the project at Park City’s Ray Theater on Thursday night, before a cast that [...]

  • Taylor Swift: Miss Americana

    'Taylor Swift: Miss Americana': Film Review

    Fly-on-the-wall portraits of pop-music stars used to be dominated by, you know, pop music. The life and personality and woe-is-me-I’m-caught-in-the-media-fishbowl spectacle of the star herself was part of the equation, yet all that stuff had a way of dancing around the edges. Now, though, it’s front and center. In “Taylor Swift: Miss Americana,” we catch [...]

More From Our Brands

Access exclusive content