×

Jackie Chan Gets VR Treatment in iQIYI’s ‘Knight of Shadows’

Chinese streaming firm, iQIYI is to release a virtual reality version of “The Knight of Shadows,” the Jackie Chan-starring film that will launch in conventional theaters at Chinese New Year. It is pitched as a family-friendly costume fantasy.

The 23-minute VR version will be available for viewing at Digital Domain Space VR cinemas across China. The tailor-made VR film will provide viewers a wholly immersive experience of “The Knight of Shadows” movie’s demon-filled world.

The movie plot is loosely based on classic novel “Strange Tales from a Chinese Studio,” by Qing Dynasty short story writer Pu Songling. In the adaptation, Pu is played by Chan, and embarks on adventures that involve solving mysteries and battling demons. The film was directed by Yan Jia, with Ethan Ruan and Zhong Chuxi also starring.

“Knight” is presented by iQIYI Pictures, the film production and investment arm of streaming leader iQIYI, Chan’s Sparkle Roll Media, and Golden Shore Films & Television Studio, with sales handled by Hong Kong’s Golden Network.

IQIYI pitches “Knight” as an example of its platform’s ability to turn content into franchises. “Leveraging iQIYI’s rich experience in adapting its own literature IP across multiple entertainment formats, the valuable IP of ‘The Knight of Shadows’ will be used by iQIYI in formats including feature films, VR films, online dramas, anime and more,” the company said. The company has diversified away from pure-play VoD into activities ranging from operating mini-theaters to selling movie tickets.

“Knight” will be released in Chinese cinemas on Tuesday, Feb. 5, 2019, the first day of the Chinese New Year season, and is expected to play on some 8,000 screens, iQIYI said. Thanks to Golden Network’s sales effort, it will also release around the same time in Vietnam, Indonesia, Singapore, Malaysia, Laos, Cambodia, Thailand, Myanmar and Brunei.

“With a world-class cast, richly imagined production and family-friendly comic themes, we believe this this film will succeed in drawing diverse crowds and delighting parents, grandparents and children alike,” said Ya Ning, president of iQIYI Pictures.

Popular on Variety

More Digital

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Carter Hansen - VidCon

    VidCon Hires Ex-AwesomenessTV Exec Carter Hansen to Head Conference Programming

    VidCon hired Carter Hansen, a founding executive at AwesomenessTV, as VP of programming to oversee conference programming and content for the internet-video events producer. In the newly created role, Hansen reports to VidCon GM Jim Louderback and will be based in Viacom’s Hollywood office. As part of overseeing programming worldwide for VidCon’s community, creator and [...]

  • The Boys Amazon Prime

    Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations

    After two years of measuring Netflix viewing, Nielsen has now added Amazon Prime Video to the mix of subscription-streaming services it tracks — and with the same set of limitations. Nielsen’s SVOD Content Ratings originally launched in October 2017 with Netflix. According to the research firm, the addition of Amazon Prime Video measurement will let [...]

  • Gavel Court Placeholder

    Netflix Movie Scammer Admits to Defrauding Investors Out of $14 Million

    A California man has admitted to defrauding investment groups — nabbing $14 million — by falsely claiming the money would be used to produce a feature film for Netflix. On Oct. 18, Adam Joiner, 41, of Manhattan Beach, Calif., pleaded guilty to one count of wire fraud in U.S. District Court, according to federal authorities. [...]

  • netflix debt

    Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

    Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (Oct. 21), Netflix announced plans to offer approximately $2.0 billion aggregate principal amount of junk bonds, in both U.S dollar and euro denominations. As of Sept. 30, Netflix reported $12.43 billion [...]

More From Our Brands

Access exclusive content