×

AR Rahman’s Romantic Drama ’99 Songs’ Hits Cannes Market (EXCLUSIVE)

“99 Songs,” a new romantic drama written by India’s two-time Oscar winning AR Rahman (“Slumdog Millionaire”), is being introduced to international distributors in Cannes by Hong Kong-based sales agency Autumn Sun.

Now in post-production, the film depicts the journey of a struggling singer and the problems that he faces in his quest to be a successful composer. The tale of triumph in the face of adversity is not intended to be a biopic of Rahman, who is now a superstar.

Rahman hails from a family of modest means that wanted him to pursue an academic career. He later broke into the music scene with a rock band and through work in the advertising industry. Rahman now works in the Indian and Hollywood film industries and has amassed five Oscar nominations. He also won a Golden Globe for “127 Hours.”

“99 Songs,” presented in Tamil, Telugu and Hindi, stars newcomer Ehan Bhat, who trained extensively in music for the project. It also features Edilsy Vargas, R. Bhakti Klein, and Ashwath Bhatt.

Rahman co-wrote the script with Vishwesh Krishnamoorthy, who also directs. Rahman is producing through Ideal Entertainment and YM Movies with the backing of Reliance Jio. Rahman also composed the film score.

Autumn Sun was established last year by former Arclight executive Elliot Tong. It previously handled Asian sales on Vasan Bala’s martial arts film “The Man Who Feels No Pain.” The film won the People’s Choice Award at Toronto’s Midnight Madness strand and was produced by RSVP, the production company fronted by Disney’s former India chief, Ronnie Screwvala.

More Music

  • Terry Wakefield Exits Sony/ATV to Head

    Terry Wakefield Exits Sony/ATV to Head Up A&R at UMPG Nashville

    After a decades-long tenure at Sony/ATV Nashville, Terry Wakefield has followed another alumnus, Troy Tomlinson, across town to take a top position at Universal Music Publishing Group Nashville. Wakefield is senior VP of A&R at UMPG after having been senior VP of creative in his previous post. Personal loyalty to Tomlinson, UMPG Nashville’s recently named chairman/CEO, [...]

  • Sally Williams at PBS Country Music

    Sally Williams to Leave Longtime Opry Home for Top Post at Live Nation in Nashville

    Nashville executive Sally Williams is leaving Opry Entertainment, where she rose to the top over a two-decade tenure there, to join Live Nation’s regional office as the president of Nashville music and business strategy, the company announced Monday. Live Nation said Williams will not only lead programming and marketing for their concerts in the area, [...]

  • 'Welcome to New York The Empire

    Woodstock 50's Permit Denial Heap Keeps Growing

    In what’s become a broken record for music journalists everywhere, Woodstock 50 was once again denied a permit to hold its event, slated for Aug. 16 to 18, as a daytime festival at Vernon Downs in upstate New York. Previous attempts to convince the town of Vernon, on June 18 and July 3, were rejected [...]

  • London's CODA Agency Formally Becomes a

    Paradigm Agency Formally Absorbs London's CODA Into the Fold

    After five years of working together, London’s CODA Agency has formally become a part of Paradigm and will continue under its U.S. partner’s banner. The London office of what is now a fully integrated Paradigm will continue to be led by Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone. In a statement otherwise laden [...]

  • Mariah Carey

    Mariah Carey Signs With CAA

    Mariah Carey has returned to CAA for representation worldwide after moving to UTA in 2015. Throughout her 30-year career, the five-time Grammy winner has released some of the best-selling albums of all time, including “Music Box,” which racked up more than 28 million in sales, and “Daydream,” which sold 20 million copies. Her other albums, [...]

  • Art Neville of The Meters performs

    Art Neville of the Meters and the Neville Brothers Dies at 81

    Art Neville, one of the key figures of New Orleans music as a member of the Meters and later the Neville Brothers, died Monday. He was 81. Neville’s manager, Kent Sorrell, confirmed the death. “It was peaceful,” Sorrell told Nola.com. “He passed away at home with his adoring wife Lorraine by his side. He toured [...]

  • Roddy Rich

    Roddy Ricch Signs Wide-Ranging Deal With Kobalt

    Kobalt has signed Roddy Ricch to a wide-ranging exclusive worldwide deal in which the company will have full administration of the rapper, singer, songwriter and producer’s catalog, as well as publishing, creative services and synch for his future works. Ricch is a relative newcomer, first emerging onto the music scene in 2017 with the release [...]

More From Our Brands

Access exclusive content