×

YouTube TV Hikes Price to $50 per Month for All Customers After Inking Discovery Deal

Thought you were getting a price break with an over-the-top TV package? Maybe think again.

YouTube TV is the latest OTT television service to hike its fees, which is going up to $50 per month for all customers — a 25% or 43% increase, depending a customer’s existing subscription package.

The new pricing kicks in after YouTube signed a multiyear carriage deal with Discovery for YouTube TV, covering linear programming and access to nearly 50,000 on-demand titles. On April 10, YouTube TV will launch eight Discovery-owned networks: Discovery Channel, HGTV, Food Network, TLC, ID, Animal Planet, Travel Channel, and MotorTrend. OWN: Oprah Winfrey Network will launch on YouTube TV by year end.

Under the new pricing, YouTube TV will cost $49.99 per month, effective April 10 for new customers. That’s up from $35 per month under the original YouTube TV plan launched in 2017, and up from $40 monthly for subs who have signed up in the past year. Existing subscribers will see the new pricing in the first billing cycle after May 13. (The price for YouTube TV customers billed through Apple will be $54.99 per month.)

In announcing the price increase, YouTube noted that YouTube TV now includes more than 70 channels, including local ABC, CBS, Fox and NBC stations in more than 90% of U.S. markets (and three of those four in other markets). In addition, premium service Epix is now available on YouTube TV for an additional charge.

YouTube TV last raised prices in March 2018, to $40 per month, after it reached a deal to carry Turner channels. That new price was only for new subscribers, with previous subscribers on the $35-per-month plan grandfathered in. The new price hike will apply to all YouTube TV customers.

YouTube TV’s big price hike comes as other virtual pay-television service have ratcheted up rates, after an initial land-grab by OTT players to sign up customers seeking an alternative to traditional cable or satellite TV.

Last month, AT&T raised the prices for all existing DirecTV Now subscribers by $10 per month (its second increase in less than a year), while discontinuing the previous plans and replacing them with two new bundles that include HBO but omit networks from programmers including A+E Networks, AMC and Discovery. FuboTV two weeks ago hiked the price of its base internet TV package by 22%, to $54.99 per month.

Meanwhile, Hulu in February started charging $5 more for its live TV service. Dish Network’s Sling TV, the first OTT television service to launch in the U.S. four years ago, raised the price of its original package (now called Orange) in the summer of 2018, from $20 initially in 2015 to $25 per month.

More TV

  • 'The Bachelor' Recap: Finding Love Among

    'The Bachelor' Recap: Finding Love Among Hometown Dates

    SPOILER ALERT: Do not read if you have not yet watched the eighth episode of Season 24 of “The Bachelor.” For the first glimpse of the real world in weeks, titular bachelor Peter Weber took his women back home. With only four women remaining — Hannah Ann Sluss, Kelsey Weier, Madison Prewett and Victoria Fuller — [...]

  • Drew Carey Price Is Right

    'Price Is Right' Tapings Delayed After Drew Carey's Ex-Fiance Killed

    “The Price Is Right” tapings have been postponed following news that host Drew Carey’s ex-fiance was killed last week. Family and sex therapist Amie Harwick, 38, was found Saturday morning at her home in Los Angeles with injuries consistent with a fall. She later died at the hospital. Her ex-boyfriend Gareth Pursehouse has been arrested [...]

  • Caroline Flack

    'Love Island' Returns to Air As ITV Defends Treatment of Caroline Flack

    ‘Love Island’ was back on air Monday for the first time since the death of former host Caroline Flack on Feb. 15. Amid the reality series’ return, broadcaster ITV insists it supported the star after she was removed from the show. Monday night’s episode began somberly with narrator Iain Stirling providing voiceover over scenes of [...]

  • Tiffany BooneEntertainment Weekly Pre-SAG Party, Arrivals,

    Actor Tiffany Boone Addresses Her Decision to Quit 'The Chi'

    Actor Tiffany Boone addressed her exit from “The Chi,” the Showtime series she departed in November 2018 after making harassment allegations against her former co-star Jason Mitchell. Mitchell was fired from the show last May as a result of intimidation and abuse accusations made by Boone and showrunner Ayanna Floyd Davis. Mitchell was subsequently dismissed [...]

  • Amazon Prime nabs ‘Russian Affairs’ for

    Amazon Prime Nabs ‘Russian Affairs’ for Germany, France and the Netherlands

    Amazon Prime Video has acquired the first season of series “Russian Affairs” for distribution in Germany, France and the Netherlands, from Russia’s Start Studios. The eight-part drama that follows the lives of Russia’s elite and those who aspire to that position is set in contemporary Moscow. Under the title “Gold Diggers,” the series was broadcast [...]

  • MODEL RELEASED Mother with baby, 1

    Channel 4 Orders ‘Baby Surgeons’ From Wonderhood Studios

    U.K. broadcaster Channel 4 has commissioned Wonderhood Studios for a documentary series with the working title “Baby Surgeons.” The series will explore the journeys parents go through to save their babies during complex pregnancies and will feature cutting-edge baby surgeries, some performed inside the womb. It will also use CGI, MRI and Ultrasound to enhance [...]

More From Our Brands

Access exclusive content