YouTube Hires Consultant Martin Kon as VP of Strategy

Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy.

Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the video platform and to create and support strategies that “address challenges and opportunities across the company,” according to YouTube. Kon officially started at YouTube on Monday (June 24). He replaces Sri Krishnamachari, who transferred to YouTube’s business operations and strategy team last year.

Kon comes to YouTube from Boston Consulting Group, where he was a senior partner and managing director in the firm’s Technology, Media & Telecoms practice, based in BCG’s New York City office.

Prior to joining BCG in 2015, Kon worked for over 18 years at consultancy Oliver Wyman (formerly Mercer Management Consulting), most recently as co-head of that firm’s global communications, media and technology practice. He also previously worked at Robert Bosch GmbH in Germany and Spain.

During his career as a consultant, Kon has advised a range of streaming platforms, media groups, film and TV studios/distributors, broadcast and cable TV networks, music labels, and telcos and cable companies. He also led MediaNYC2020, a four-year effort under former New York Mayor Mike Bloomberg to enhance the city’s position as a hub for media and technology.

Kon (pronounced “con”) is a citizen of Canada, the U.K., and Germany, and a permanent resident of the U.S. At various times throughout his career, he has been based in London, Los Angeles, Munich, New York City and Toronto. Kon holds an undergraduate business degree from Montreal’s McGill University and an MBA from Queen’s University in Kingston, Ontario, Canada.

Popular on Variety

More Digital

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

More From Our Brands

Access exclusive content