×
You will be redirected back to your article in seconds

Verizon’s Yahoo Launches Sports Betting Through MGM Resorts — But Only for Users in New Jersey

Verizon Media’s Yahoo Sports is getting into the gambling business with the launch of a new section that lets fans see betting odds for various sports. But for now, only users in New Jersey will be able to place actual bets, through the separate BetMGM platform operated by MGM Resorts International.

On Thursday, Yahoo Sports is launching Yahoo Sportsbook powered by BetMGM, which integrates sports betting opportunities into the Yahoo Sports app and desktop experiences.

Users of legal age in the state of New Jersey can click through the odds to place bets on BetMGM‘s app. For the launch, Yahoo Sports is focused on states that allow full remote mobile sports betting, a Verizon Media rep said. And, for now, that’s limited to the Garden State. According to Verizon, Yahoo Sportsbook powered by BetMGM will “soon become available to fans in other states where sports betting is legal.”

In May 2018, the U.S. Supreme Court struck down a decades-old law that had banned sports betting nationwide and essentially limited gambling activity to Nevada. While sports wagering is now legal in multiple states, only New Jersey legally provides for legalized mobile betting.

For New Jersey users, Yahoo Sports is offering a special promotion to use Yahoo Sportsbook powered by BetMGM: If they put down a $10 deposit, they can claim $100 in free bets. The betting experience will include odds for sports worldwide including the NBA, NHL, football, college sports, baseball, soccer, golf and tennis.

Popular on Variety

U.S. users outside the state of New Jersey will still be able to see odds listed in Yahoo Sportsbook. Also, the Yahoo Fantasy platform provides a range of free and paid games.

Under a multiyear deal, future planned collaborations by Verizon Media, MGM Resorts and Roar Digital (a joint venture of MGM Resorts and GVC Holdings) are to include additional betting options, live events and original content. MGM Resorts also will distribute Yahoo Sports content across its properties and platforms and Yahoo Sports will also be hosting multiple player events at MGM Resorts properties.

“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,” Guru Gowrappan, CEO of Verizon Media, said in announcing the partnership last month.

Jim Murren, chairman and CEO of MGM Resorts, said that integrating Yahoo’s fantasy sports operations and content with BetMGM “uniquely positions us to drive market share and large-scale adoption among sports fans.”

According to Verizon, Yahoo Sports has a monthly audience of 60 million U.S. users while Yahoo Fantasy Football users spend some 9 billion minutes on the platform annually.

More Digital

  • Morning Show Apple

    Golden Globe Noms: 'The Morning Show' Turns Apple TV Plus Into a Kudos Contender

    “Euphoric” was the word to describe the atmosphere around the Apple TV Plus offices in Culver City, Calif., on Monday morning as staffers awoke to the news that the fledgling service’s cornerstone drama series, “The Morning Show,” had landed three major Golden Globe Award nominations. Apple Worldwide Video had exactly two employees — heads Jamie [...]

  • Game of Thrones Avengers Endgame

    'Game of Thrones,' 'Avengers: Endgame' Among Most Popular Tweets of 2019

    Twitter released its top-trending topics and tweets of 2019 with “Game of Thrones,” “Avengers: Endgame,” and actor Tom Holland commanding the most tweets in the TV, movies, and actors categories. BTS holds both the No. 1 spot in the most-tweeted-about musicians category and the second-most-retweeted tweet worldwide. Since its release in June, a video of [...]

  • Portugal's Cristiano Ronaldo celebrates his side's

    Canal Plus, beIN Sports In Exclusive Talks For Distribution Deal

    Vivendi-owned pay-TV banner Canal Plus Group and the global network beIN Sports have started exclusive talks to sign a five-year exclusive distribution and sub-licensing deal in France. The two companies previously tried to forge a partnership in 2016 but it was denied by France’s anti-trust board. Under the proposed deal, Canal Plus would distribute all [...]

  • NBCUniversal Peacock

    Comcast to Spend $2 Billion on NBCU's Peacock Streaming Service in First Two Years

    Comcast expects to pump $2 billion into NBCUniversal’s Peacock streaming service in aggregate over 2020 and 2021, while the company is projecting it will not be profitable for the first five years, according to CFO Mike Cavanagh. Cavanagh, who provided the details Monday at UBS’s Global TMT Conference in New York City, tried to put [...]

  • Watcher Entertainment - Steven Lim, Ryan

    Ex-BuzzFeed Video Staffers Launch Watcher Entertainment Digital Studio (EXCLUSIVE)

    UPDATED: After building their careers as internet personalities at BuzzFeed, the creators and hosts of three of the company’s biggest shows — Steven Lim, Ryan Bergara and Shane Madej — have formed their own digital-video venture. They quit BuzzFeed earlier this year and founded L.A.-based Watcher Entertainment, with the trio looking to get full creative [...]

  • 25. Oktober 2019, Berlin, Deutschland, JustWatch[Foto:

    Streaming Guide JustWatch Acquires Video Search Engine GoWatchIt (EXCLUSIVE)

    Berlin-based streaming guide JustWatch has acquired media search engine GoWatchIt from Plexus Entertainment, and is using the acquisition to open up its first office in New York. Terms of the deal, which was stock- and cash-based, haven’t been disclosed. GoWatchIt founder and CEO David Larkin will join JustWatch as its new senior vice president of [...]

  • CBS Joins Open AP Audience-Targeting Alliance

    CBS Joins Open AP Audience-Targeting Alliance

    “Young Sheldon” leads CBS’ Thursday-night schedule. Soon it may help to lead advertisers to a new way of placing their commercials. CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging advertising practice known as “audience buying.” Open AP works to give advertisers a way to buy impressions from particular types of [...]

More From Our Brands

Access exclusive content