×

Xumo Launches on Comcast Xfinity Set-Tops, Android TV Devices

Ad-supported video service Xumo is expanding its reach with the addition of apps for Comcast Xfinity set-top boxes as well as Android TV-powered smart TVs and streaming devices. With those additions, Xumo is now available on over 30 different devices in the U.S., with Xumo senior vice president of product Chris Hall telling Variety that the company’s reach had grown by 3x since January.

Xfinity users can access the service through a dedicated app, or by requesting Xumo with their X1 voice remote. Xumo is also available on Comcast’s new Xfinity Flex streaming device, and its new Android TV app can be accessed on devices like the Nvidia Shield, Sony Android TVs and the Xiaomi Mi Box.

Xumo is best known for providing a cable-like linear viewing experience of ad-supported video content, complete with a traditional EPG that you might find on your TV provider’s set-top box. The company launched in 2011 as a joint venture between Panasonic and Viant, the advertising company that is now owned by Time Inc. parent company Meredith.

Initially, Xumo focused on bringing its app to smart TVs from parent Panasonic as well as manufacturers like LG and Vizio. “People have traditionally thought of us as a smart TV company,” Hall said.

Popular on Variety

More recently, Xumo has branched out to other screens and business opportunities. These include white-labeled apps distributed by T-Mobile under the Metro Play and T-Mobile Play banners, which have brought a new mobile-centric audience to Xumo. “They are doing a little bit more snacking,” Hall said.

The market for ad-supported video services has been heating up in recent months, prompted both by growing consumer demand as well as a desire by Hollywood to find new avenues for monetizing its catalog. The latter led Viacom to acquire Xumo competitor Pluto for $340 million in January, and has also resulted in companies like Amazon entering the space.

Hall said that the renewed industry focus has been good for Xumo, despite the increased competition. One example cited by Hall: A deal with Paramount helped the company prop up its TV and movies selection, which didn’t even exist on Xumo a year ago, and now accounts for 25% of the service’s viewing time. Xumo has also been partnering with some of its competitors, and is for instance powering a number of linear channels on the Roku Channel.

Earlier this year, Variety reported that Xumo was in talks with Sinclair and others about a possible exit. Hall didn’t want to comment on those negotiations, but said that conversations with potential investors were always ongoing.

More Digital

  • Jill Dickerson - Snap

    Snap Taps OWN's Jill Dickerson to Lead Unscripted Programming

    Jill Dickerson has left OWN: Oprah Winfrey Network after more than a decade to join Snap Inc., the parent company of Snapchat, as a senior member of the Snap Originals team. A seasoned reality TV exec, Dickerson will help lead the development of Snap’s docu-series and unscripted programming and is based at the company’s Santa [...]

  • Deadspin - Jim Rich

    Deadspin to Relaunch Under New Editor Jim Rich, Following Mass Staff Resignation

    Deadspin, the irreverant sports news and opinion digital-media brand that has been dormant since last November, is going to get re-spun under newly hired editor-in-chief Jim Rich. G/O Media named the veteran editor and journalist, who formerly served as editor-in-chief of the New York Daily News, executive editor at Huffpost, and night sports editor at [...]

  • Netflix headquarters in Los Gatos, California,

    Alison Small Set to Lead Training for Netflix in U.K. (EXCLUSIVE)

    Alison Small, CEO of The Production Guild of Great Britain, is in discussions to join Netflix as head of its training initiatives out of the U.K., Variety has learned. The Production Guild, whose members include line producers, production managers and location managers, among others, advertised for a new CEO last week. Its chair is Alex [...]

  • Picture by Simon Wilkinson/SWpix.com 22/01/2020 -

    NATPE 2020: TV Biz Looks Back and Forward as Streaming Wars Ensue

    MIAMI — The atmosphere at the annual NATPE conference this year was a bit of old school and a lot of new school. In keeping with NATPE’s remit as a content market, hopeful stars of new fall talk show prospects pressed the flesh in a flurry of meetings and receptions with station buyers. MGM TV’s [...]

  • Tokyo 2020 Summer Olympic Games -

    NBC to Produce Four Daily Tokyo 2020 Olympics Shows for Snapchat (EXCLUSIVE)

    NBC is again turning to Snapchat as part of monetizing its Olympics media rights — coveting the app’s millions of millennials and Gen Z users. NBC Olympics and Snap inked a renewed pact to present coverage of the XXXII Olympic Summer Games in Tokyo, as well as the U.S. Olympic Team Trials, to Snapchat users [...]

  • Adobe Premiere Pro_Productions

    Adobe Premiere Pro to Add Project Management, Multi-User Collaboration Tools

    Adobe Premiere Pro is about to get better at working on big projects — and letting multiple users collaborate on the same video production. The vendor is adding a new set of tools called “Productions” to its Premiere Pro video editing software. Those will provide features for managing projects and sharing assets among them, along [...]

  • Amazon Italy

    Amazon Moving Into Italian Originals With Multigenre Slate (EXCLUSIVE)

    Amazon is moving into Italian originals with a multigenre slate comprising “Bang Bang Baby,” a Milan-set mob drama with a young woman at its center, a comedy series centered around popular local star Carlo Verdone, and an unscripted food travelogue titled “Dinner Club.”  The streamer’s first forays into Italian scripted content were announced Thursday at [...]

More From Our Brands

Access exclusive content