×
You will be redirected back to your article in seconds

Xumo to Go International in 2019, Launch Linear OTT Channels in Six Countries

Irvine, California-based connected TV startup Xumo is preparing for an international expansion this year: The company plans to launch in France, Germany, Spain, the UK, Brazil and Italy this year, CEO Colin Petrie-Norris told Variety on the sidelines of the Consumer Electronics Show (CES) Wednesday.

For its go-to-market strategy, the company will rely on its existing relationships with TV manufacturers, including LG, Vizio and Hisense. Xumo first partnered with LG in 2016, and has since been curating linear-like channels from video providers like NBC News, Bloomberg and TMZ.

These channels are displayed within the traditional programming guide of a LG TV, allowing viewers to seamlessly channel surf from broadcast TV to online video programming. An expansion to Europe is especially interesting for the company because of the strength of terrestrial broadcasting on the continent, said Petrie-Norris.

Many of the channels are compiled on the fly, with Xumo dynamically pulling videos and ads to create a lean-back experience. Petrie-Norris said that the company was making extensive use of algorithms to generate new programming every day, allowing the company to rely on just 3 editors for all of its channels.

In addition to being integrated into smart TVs made by LG and other vendors, Xumo is also operating its own apps, and powering some of the content ingested into the Roku Channel. Thanks to a growing catalog of Hollywood movies and other ad-supported content, the company has seen its per-device viewing metrics multiply by 4x last year, said Petrie-Norris: “Ad supported video has reached an inflection point.”

More Digital

  • Magic leap Is Hiring to Build

    Magic Leap Plans to Expand to Mobile AR

    Magic Leap is getting ready to embrace augmented reality (AR) on mobile devices. The company is currently looking to hire a senior software engineer for mobile AR, who will be tasked with “expanding Magic Leap’s platform to mobile devices,” according to a new job listing. A Magic Leap spokesperson declined to comment. Magic Leap released [...]

  • Microsoft

    Microsoft Hints at Mixed Reality Update for Mobile World Congress

    Microsoft may give us an update on its Mixed Reality ambitions at Mobile World Congress in Barcelona next month: The company sent out invites for a press conference Wednesday that list Alex Kipman, who leads its augmented and virtual reality efforts, among the speakers. Kipman will speak together with Microsoft CEO Satya Nadella and corporate vice [...]

  • Sinclair Enters Streaming Arena With Local

    Sinclair Enters Streaming Arena With Entertainment Bundle and Local Channels

    Sinclair Broadcast Group is diving into the increasingly crowded streaming platform arena with the launch today of Stirr, a free OTT entertainment bundle offering local news and general entertainment, sports and lifestyle channels. Sinclair aims to leverage the near-national reach of its sprawling station group with its strong local presence in markets across the country [...]

  • variety digital innovators

    Variety's Digital Innovators 2019: The Trailblazers Pushing Media Boundaries

    A decade ago, when the streaming-video revolution was in its infancy, the internet was more complementary than disruptive to Hollywood. Those days are gone. New platforms have risen up as Silicon Valley players have bulldozed onto the scene, and the media biz is rebuilding the ways it reaches audiences. With the inaugural Variety Digital Innovators [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix Q4 Preview: Price Hike Signals Strong Year-End Quarter

    Netflix is feeling its oats with a price hike across all streaming plans: Coming just two days before it reports fourth-quarter 2018 results, the timing of the fee increases may indicate the company will report a big beat on Q4 expectations. The streamer is scheduled to report earnings on Thursday, Jan. 17, after market close. [...]

  • IMDb UnMade - Rainn Wilson, Nick

    Amazon's IMDb Launches Original Series 'UnMade' About Comedians' Rejected Hollywood Pitches

    IMDb, the Amazon-owned entertainment database, has premiered its latest original show: “UnMade,” featuring Rainn Wilson, Nick Cannon, Kristen Schaal, Reggie Watts and other comedians discussing early pet projects that were never produced, until now — sort of. In each episode, one of the guest comedians recounts a project they created and pitched back when they were [...]

More From Our Brands

Access exclusive content