Will Smith is turning his passion for fear-challenging stunts into new show, funded by Facebook.
“Will Smith’s Bucket List,” which debuted on the Facebook Watch video hub Wednesday (Feb. 27), follows the actor-comedian-rapper-daredevil as he ticks off items from his bucket list one at a time.
In the six-episode series, with new installments to be released weekly, Smith travels the globe, taking on various insane and unusual challenges. His “Bucket List” adventures include skydiving in Dubai with his wife, Jada Pinkett Smith; racing a Formula 1 car in Abu Dhabi; swimming with sharks; taking part in a Bollywood movie; running a half marathon in Cuba — and performing stand-up comedy with Dave Chappelle.
“Will Smith’s Bucket List” premiered Wednesday at 9 a.m. PT on Facebook Watch on the Show Page (facebook.com/willsmithsbucketlist). New episodes will drop every Wednesday at the same time.
Smith has a massive fanbase on Facebook, with 76.8 million followers for his official page. “For the last few months, I’ve been shootin’ a show called THE BUCKET LIST,” he wrote in a post promoting the show. “I turned 50 and I decided I was gonna do EVERYTHING I’ve ever wanted to do – Swim with Sharks, do Stand-Up and make Jada Pinkett Smith jump out of an Airplane (Which is what happens in the first episode).” He’s also promoting the show on his Instagram account, which has 28 million followers.
The show is produced by Smith’s Westbrook Entertainment, which is also the company behind Facebook Watch original “Red Table Talk,” a talk show featuring Pinkett Smith. Will Smith is repped by CAA and managed by Westbrook Entertainment.
Will Smith made his first big leap into digital media — literally — last fall. In a special stunt produced in partnership with YouTube, on his 50th birthday (Sept. 25, 2018) he live-streamed his helicopter bungee-jump over the Grand Canyon on his YouTube channel. The stunt raised money for Global Citizen’s education campaigns. Currently, Smith’s YouTube channel has 4.7 million subscribers.
For Facebook, the Will Smith project is the latest celebrity-driven entertainment project — aimed at generating more video viewing (and ad dollars) on its massive global social service. This week it announced “Human Discoveries,” an animated comedy starring Anna Kendrick and Zac Efron slated to debut later in 2019, and touted the upcoming premiere of a docu-series on NBA star Stephen Curry called “Stephen vs. The Game.”
Watch the trailer for “Will Smith’s Bucket List” below (or at this link):