×
You will be redirected back to your article in seconds

Will Packer on Why His Twitter Show ‘Gives Voices to the Voiceless’

Power Star Live” sounds very meta: A live show on Twitter about what people are saying on Twitter.

But the half-hour show, hosted by Xilla Valentine and Jessie Woo and broadcast on the social media network live every Wednesday at 4 p.m. ET, is much deeper — and more fun — than that.

“It is of the culture. It is about the culture. It puts the culture front and center,” says creator Will Packer, whose Will Packer Media produces the show from Atlanta. “It is really about urban culture and how Black Twitter influences mainstream culture and pop culture. ”

Black Twitter is the heart and soul of “Power Star Live,” which has positioned itself as both a curation and summation of what’s hot, funny, viral and sparking debate on the social media — as well as making clear the contributions of Black Twitter to the larger culture.

“For a long time, black people haven’t had a home for their voice on Twitter and ‘Power Star Live’ actually does that: It gives voices to the voiceless,” says Valentine.

Woo says a lot of popular social-media movements start on Black Twitter, citing the #BlackLivesMatter movement as an obvious case and #MeToo as a less-obvious one. “A lot of people thought Alyssa Milano was the one who started that, but no, it came from a black woman by the name of Tarana Burke,” she says. “We always want to make sure that people don’t forget where certain phrases, where certain movements start as far as social media is concerned.”

The show pulls all its content from Twitter, with each episode only pulling Tweets, memes, gifs and other posts from the week prior to broadcast, says Kelly Smith, Will Packer Media’s head of development and production-unscripted.

“If it’s not on Twitter, if people aren’t talking about it on Twitter, then it’s not in the show,” says Smith.

Despite such recent hot topics as sexual-abuse allegations against hip-hop artist R. Kelly and the late Michael Jackson, “Power Star Live” is not meant to drive conversations with any type of agenda.

Since debuting Feb. 6, the show has garnered between 1.5 million and 2 million views, including re-streams, with one episode spiking with about 6 million views.

More Digital

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

  • New Handheld Console Playdate Has a

    New Handheld Console Playdate Has a Crank and 12 Games

    Portland-based Panic has a shiny new game console, called Playdate, and a slew of new games to go with it, the developer announced Wednesday via Twitter. Playdate is a bright yellow, handheld console with a black and white screen and a crank— no not for power, this little crank has functionality in some games for [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

More From Our Brands

Access exclusive content