×
You will be redirected back to your article in seconds

Whistle Taps Refinery29’s Alison Meyer as VP of Marketing

Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player.

As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen.

Meyer’s appointment comes on the heels of Whistle’s expansion beyond its sports roots into original entertainment with the acquisition of digital studio New Form from owners including Discovery, ITV, Ron Howard and Brian Grazer. Launched in 2014, Whistle was originally called Whistle Sports and created a network of aggregated sports video content targeted at young men. With the addition of New Form, it’s added slate of premium original scripted and unscripted content — giving Whistle a wider audience and partner base.

Most recently, Meyer was VP of marketing solutions and client services for Refinery29, where she built the company’s global branded content business working with clients including CoverGirl and Revlon. Prior to joining R29 in 2012, she worked in sales roles at Martha Stewart Living Omnimedia and Condé Nast’s Vogue.

“Alison has been and continues to be a passionate advocate for media brands like Whistle who are cultivating positive and accessible representations of today’s generation and we are delighted to have her join the team,” Cohen said in a statement. “Her ability to build innovative, purpose-forward and successful collaborations with brands and partners is unparalleled and aligns perfectly with our content strategy.”

Commented Meyer, “Whistle’s growth and evolution into premium content provides so much opportunity to collaborate with the right marketers, and that’s why I’m so excited to step into this role.”

Whistle has raised over $100 million from investors including Jeffrey Katzenberg’s WndrCo, Aser Media, Liberty Global, NBC Sports, Sky Sports, Tegna, Beringea and Emil Capital.

More Digital

  • Chinese Tech Firm Huawei Seeks Content

    Beleaguered Chinese Tech Firm Huawei Seeks Content for Expansion Into Southeast Asia

    One of the most surprising first-time attendees at FilMart is Chinese tech giant Huawei, which has come to Hong Kong to acquire the video content it needs to support its strategy of expansion into Southeast Asia. The company is currently embroiled in a PR nightmare as it defends itself against accusations that its equipment could [...]

  • Canadian Animation Shop Guru Studio Makes

    Canadian Animation Shop Guru Studio Makes Moves in China

    Guru Studio, an award-winning Canadian animation studio, is exploring the possibility of opening an office in Hong Kong or mainland China. The Toronto-based company is keen to get a slice of China’s animation market, which has been growing quickly. Louise Jones, Guru vice president of finance and business affairs, said at a FilMart panel discussion [...]

  • Netflix's Newest Interactive Animated Kids Show

    Netflix Announces New Interactive Animated Kids Show 'Battle Kitty'

    Netflix is doubling down on interactive content for kids. The streaming service announced a new interactive animated show on Tuesday dubbed “Battle Kitty” from Matt Layzell. The company didn’t share a premiere date for the show yet. “Netflix has given me the incredible opportunity to help change how young people see themselves,” said Layzell. “Like [...]

  • stream march madness 2019 online free

    NCAA Tournament: How to Stream March Madness Online

    The rankings are in, and the 68-team field is set. March Madness is officially upon us, and if you want to catch the action from home, from the office, or on-the-go, there are a couple ways to stream March Madness online for free. The first game kicks off today, and the tournament runs until April [...]

  • Google Stream Detailed, Named Stadia

    Google's Stadia Aims to Turn Any Screen Into a Powerful Gaming Console

    Stadia is Google’s game streaming service that is designed to let you play high-end games on most modern screens — be they phone, laptop, tablet, computer or TV — with very little download time and no loss of fidelity, the company announced Tuesday at the Game Developers Conference. The service is launching in 2019. Cost [...]

  • Amazon Focused on Building the Game

    Amazon Focused on Building the Game Industry's Digital Infrastructure

    While most of the discussion around Amazon’s presence in the game industry revolves around their scattershot game projects and rumored cloud gaming platform, the tech giant has been far more involved in building the backend infrastructure for major games. Companies like Square Enix and Zynga both use Amazon Games Tech, Amazon’s portfolio of services that [...]

  • patreon logo

    Patreon Launches Tiered Pricing for Creators, Introduces Rates for Micropayments

    Membership services platform Patreon is growing up: The company announced Tuesday that it is moving away from its one-size-fits-all pricing model for creators, introducing two new tiers in the process. In addition, Patreon is also standardizing its payment processing fees, and introducing a new dedicated rate for small-donor transactions. Patreon’s cut of the membership fees [...]

More From Our Brands

Access exclusive content