You will be redirected back to your article in seconds

WE tv, UMC Reteam on Bonus Content for ‘Marriage Boot Camp: Hip Hop Edition’ Season 2

AMC Networks is touting the benefits of cross-pollinating content and promos across its TV and streaming properties.

In the latest bit of synergy, the programmer’s WE tv announced the continuation of its partnership with sister company UMC (Urban Movie Channel) to produce a second season of “confessional” episodes for WE tv reality series “Marriage Boot Camp: Hip Hop Edition” to be exclusively available to UMC subscribers.

The 10-episode season 2 of “Marriage Boot Camp: Hip Hop Edition” is slated to appear on WE tv in early 2020. According to WE tv president Mark Juris, the “confessional” bonus episodes have boosted subscriber growth at UMC, while the collaboration also has raised awareness of WE tv among the streaming service’s base. (The company has not disclosed how many subscribers UMC has signed up to date.)

“This is another good example of our company using content in a variety of ways to strengthen our distinct platforms and build viewer relationships,” said Juris.

WE tv’s Thursday primetime programming block includes franchises “Braxton Family Values” and “Growing Up Hip Hop,” and the network is typically the top-rated cable network for African-American adults and women on Thursday nights. UMC has also featured “Growing Up Hip Hop” and “Braxton Family Values.” WE tv is currently airing UMC series “Beyond the Pole” on its linear network, UMC’s first original reality series, which follows six exotic dancers from Atlanta on their journeys out of the strip-club world.

AMC Networks acquired UMC as part of the company’s majority-stake acquisition of RLJ Entertainment last year. UMC, first launched in 2014, costs $4.99 per month (after free seven-day trial) or $49.99 per year. Programming on UMC includes: “A House Divided,” an original drama series starring Demetria McKinney, Lawrence Hilton Jacobs, Paula Jai Parker and Brad James; “Craig Ross Jr.’s Monogamy,” which returns for its second season later this fall; and TV shows including OWN’s “Black Love” and UPN’s “All of Us.”

AMC has cross-promoted content with other platforms in its portfolio, including releasing “State of the Union” on SundanceTV and the Sundance Now streaming platform and “A Discovery of Witches” on Shudder, Sundance Now and AMC’s linear nets.

Separately, last week AMC Networks’ Acorn TV streaming service for British and international TV announced that it now has over 1 million subscribers in the U.S. and Canada. Overall, AMC Networks has said that across Acorn, UMC, Shudder and Sundance Now it has more than 2 million streaming subscribers.

More TV

  • Al Burton

    Al Burton, 'Jeffersons' and 'Diff’rent Strokes' Producer, Dies at 91

    Television producer and executive Al Burton, known for his work on “The Jeffersons” and “Diff’rent Strokes,” died Tuesday at his home in San Mateo, California. He was 91. Burton leaves behind a six-decade legacy of hit television shows that also included “One Day at a Time,” “Silver Spoons,” “Square Pegs” and “Facts of Life.” However, long [...]

  • Dwyane Wade Sets Multi-Year Development Deal

    Dwyane Wade Sets Multi-Year Development Deal at WarnerMedia

    Dwayne Wade is bouncing his way into WarnerMedia’s court. The retired NBA All Star has signed a multi-faceted, multi-year deal with the company, including a development deal via his 59th & Prairie Entertainment production banner. Part of the deal sees Wade sign on as a commentator at Turner Sports. He is set to make appearances [...]

  • Katie Couric Sheryl Sandberg

    Katie Couric Steamrolls Sheryl Sandberg in Roving Vanity Fair Summit Interview

    Sending a jolt through a luxurious and excessively polite afternoon in Beverly Hills, veteran journalist Katie Couric delivered a relentless series of hardball questions to Facebook chief operating officer Sheryl Sandberg on Tuesday. Speaking in conversation at the sixth annual Vanity Fair New Establishment summit at the Wallis Annenberg Center for the Performing Arts, Couric’s [...]

  • EVIL is a psychological mystery that

    CBS Renews 'Evil,' Orders Full Seasons of Four Other Freshman Shows

    CBS is doubling down on all its new shows. The network has renewed “Evil” for a second season, and handed out full-season orders to its other four freshman series, namely “All Rise,” “Carol’s Second Act,” “The Unicorn,” and “Bob Hearts Abishola.” “Evil” is set to conclude its 13-episode first season (creators Michelle and Robert King [...]

  • Jamie Lee Curtis

    Jamie Lee Curtis to Produce Military Drama With Put Pilot Order at Fox

    Jamie Lee Curtis is teaming up with April Fitzsimmons and Berlanti Productions for a drama project that has received a put pilot order at Fox. Titled “Chain of Command,” the one-hour project follows a young Air Force investigator with radical crime-solving methodology who returns to her hometown to join a military task force that doesn’t [...]

  • Michael MannLACMA: Art and Film Gala,

    TV News Roundup: Michael Mann to Direct and Executive Produce HBO Max's 'Tokyo Vice'

    In today’s TV news roundup, HBO Max names MIchael Mann as a director and executive producer of “Tokyo Vice” and Chip and Joanna Gaines announce the first original series coming to the couple’s Magnolia Network. DATES Netflix announced a six-episode docuseries centered on Nasty Cherry, the latest all-female group signed to Charli XCX’s label will [...]

More From Our Brands

Access exclusive content