Beginning Oct. 1 and into early 2020, PUBG Mobile players can opt to traverse the battlefield as familiar heroes — or legendary villain Negan — from the hit show. Limited edition in-game items are set to include skins for Daryl Dixon, Rick Grimes, Negan and Michonne, as well as Daryl’s motorcycle, Michonne’s katana and Negan’s barbwired bat, Lucille.
PUBG Mobile players will have a chance to win “The Walking Dead” skins and items via in-game challenges, and they’ll be also available via in-app purchase.
The deal is timed to promote the Season 10 premiere of “Walking Dead” on Sunday, Oct. 6, on AMC. The crossover partnership was struck between AMC and PUBG and Tencent Games, which owns a stake “PUBG” publisher Bluehole.
The free-to-play PUBG Mobile is based on PlayerUnknown’s Battlegrounds battle royale game. In the mobile version, up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Since its release last year, PUBG Mobile has amassed more than 400 million downloads and an average of 50 million daily users, according to the company.
The collab with AMC’s “The Walking Dead” follows similar tie-ins for PUBG Mobile, which have included campaigns with “Resident Evil 2” and “Godzilla: King of Monsters.”
“The Walking Dead,” based on the comic book series written by Robert Kirkman and published by Image Comics, tells the story of the months and years after a zombie apocalypse and follows a group of survivors who travel in search of a safe and secure home. The AMC series is executive produced by chief content officer Scott M. Gimple, showrunner Angela Kang, Robert Kirkman, Gale Anne Hurd, Dave Alpert, Greg Nicotero, Joseph Incaprera and Denise Huth.