×

Walmart’s Vudu Warns Customers to Not Unlink UltraViolet Accounts Ahead of Shutdown

UltraViolet is shutting down this summer — and Vudu, Walmart’s video-streaming service, is notifying customers who have used the movie-locker system to not cancel or unlink their UltraViolet accounts prior to the July 31 shutdown date, because doing so would wipe out their entire libraries.

As first reported by Variety, the Digital Entertainment Content Ecosystem — the industry consortium that managed UltraViolet — will shut down the service on July 31, 2019. First launched in 2011, the free, cloud-based service let you register UltraViolet-compatible movie or TV show purchases and then stream or download it for offline viewing from different devices.

But UltraViolet never gained broad traction on the retail side or buy-in from Disney. Its closure comes as Movies Anywhere — a similar service led by Disney with participation from 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros. — has grown since its October 2017 debut, with collections available through Apple’s iTunes, Amazon, Vudu, Google Play, Microsoft Movies & TV, NBCUniversal’s FandangoNow and Comcast.

Vudu was the biggest of UltraViolet’s participating retailers. In a notice posted Thursday, Vudu told customers that movies and TV shows they’ve linked via UltraViolet will continue to be accessible at Vudu even after the shutdown. That includes titles purchased from other retailers imported into Vudu from a user’s UltraViolet library.

But Vudu emphasized that customers should not unlink their UltraViolet accounts from Vudu. “Unlinking your UltraViolet account before the shutdown will result in permanent loss of access to titles in your UltraViolet library,” Vudu said in the customer notice.

After UltraViolet shuts down, according to Vudu, users can continue to make online purchases and redeem unexpired UltraViolet codes through Vudu (at vudu.com/redeem) but at that point those titles will appear only in a customer’s Vudu account.

Vudu is available only in the U.S. It’s unclear whether UltraViolet users internationally will be able to migrate their collections to a service post-shutdown.

Fandango’s FandangoNow also had been a participating UltraViolet retailer. FandangoNow’s setup page for UltraViolet now redirects to a landing page to sign up for its Fandango VIP membership program.

According to DECE, UltraViolet currently has more than 30 million users who collectively store more than 300 million movies and TV shows in their libraries.

Popular on Variety

More Digital

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

More From Our Brands

Access exclusive content