Vice Promotes Cliff Gulibert to Oversee Digital Video as Executive Producer (EXCLUSIVE)

In another management change at Vice Media, the company appointed Cliff Gulibert to a newly created position of executive producer of Vice Digital’s video team overseeing all video production.

Gulibert previously was director of video for Munchies, Vice’s food channel, joining the company less than a year ago from Vox Media. He reports to Katie Drummond, senior VP of Vice Digital, who joined the company earlier this year.

Gulibert’s new role comes after Vice relaunched vice.com in May, phasing out its topic-themed channels strategy and merging all content into one site. Alex Waterfield, previously head of video for Vice Digital, left the company in April; a company rep said that Gulibert’s new role is more expansive than the one Waterfield had served in.

Vice has undergone a series of management changes in the past few months under CEO Nancy Dubuc. It hired chief digital officer Cory Haik, former publisher of digital news start-up Mic (now owned by Bustle Digital Group), to oversee global audience development, platform partnerships and digital product. In June, the company announced ex-New York Post CEO Jesse Angelo as president of global news and entertainment and said Vice News EVP Josh Tyrangiel would leave the company after HBO canceled “Vice News Tonight.”

Also in June, Vice shook up the leadership of its digital editorial team. It appointed Erika Allen, most recently at New York Magazine’s The Cut and former deputy editor at Vice Magazine, as executive managing editor. Two top editors, Vice.com editor-in-chief Jonathan Smith and managing editor Rachel Schallom, were let go.

Popular on Variety

Gulibert will be responsible for the entire Vice Digital video ecosystem, which will include building out new series and franchises as well as overseeing video content for brands including Vice.com, Munchies, Motherboard and Noisey. Video production for Vice News falls under a different team.

In a note to Vice staff Friday, Drummond, a former top editor at The Outline and Gizmodo, said she picked Gulibert for the position after interviewing several external candidates.

“In his brief time overseeing Munchies video, Cliff has taken it to new heights — publishing top-notch work, emphasizing diversity and inclusion, and posting record-breaking audience numbers — all while rethinking the Munchies storytelling and publishing strategy,” she wrote.

Gulibert joined Vice in October 2018 from Vox’s Eater food and travel site, where he served as head of development, and was an advisory producer for Vox Entertainment developing formats for Hulu and Netflix. Prior to Vox, he was a TV producer working on shows for Food Network, Travel Channel and Spike, among others.

More Digital

  • GoNoodle I Used a Comma

    Can GoNoodle Climb to the Kid-Media Big Leagues?

    If you’re a parent of grade-school kids in America, the odds are good your tykes know about GoNoodle’s upbeat music and exercise videos, designed to get them up on their feet and moving around. But GoNoodle doesn’t have the same brand recognition as, say, Disney or Nickelodeon — and KC Estenson wants to change that. [...]

  • Friends TV Series

    'Friends' DVD, Digital Sales Soar as It Takes a Break From Streaming

    They’re on a streaming break — but “Friends” will still be there for you. WarnerMedia’s home entertainment division is aiming to capitalize on the brief disappearance of the hit sitcom from streaming video on demand, as fans look for other ways to get their “Friends” fix. Repeats of the wildly popular laffer, which ran for [...]

  • RuPaul

    RuPaul Launches Self-Help Internet Class Teaching You How to 'Work the Runway of Life'

    Legendary drag performer and TV star RuPaul is leading a self-help online course to teach you how to find your identity — and live your best life. The 16-lesson course, offered through online-education platform MasterClass, costs $90 for unlimited access. In RuPaul’s class on “self-expression and authenticity,” he shares experiences from his journey to self-love [...]

  • Spotify and Resident Advisor Announce Ticketing

    Spotify Unveils Ticketing Partnership With Dance Music Platform Resident Advisor

    Spotify today announced a ticketing partnership with influential dance-music website Resident Advisor with the goal of “supporting music communities around the world by increasing attendance to thousands of local venues and parties.” The program will connect Spotify users to events by artists via localized event listings promoted within the application. The program is similar to [...]

  • charlie hunnam TIFF 2019 Kelly Gang

    Apple TV’s 'Shantaram' Halts Production Amid Search for New Showrunner, Weather Problems

    Production of Apple TV Plus’ Charlie Hunnam-starring “Shantaram” has been halted in Australia due to a writing backlog. Only two of 10 episodes shot so far, Variety has confirmed. Though all episodes had been outlined in the writers’ room, it is understood that showrunner and high-profile screenwriter Eric Warren Singer (“Top Gun: Maverick,” “American Hustle”) [...]

  • Pictured: Patrick Stewart as Jean-Luc Picard

    CBS All Access, Showtime to Reach 16 Million Streaming Subscribers By Year's End

    CBS All Access and Showtime are on track to garner a combined 16 million subscribers by year’s end, ViacomCBS CEO Bob Bakish told investors Thursday. ViacomCBS’ subscription-streaming offerings ended 2019 with 11 million subscribers in total, a 50% gain over 2018. CBS Corp. previously forecast the two streaming services would reach 25 million subscribers by [...]

  • delete Me

    Viaplay Orders Young Adult Series 'Delete Me' From Norway (EXCLUSIVE)

    Viaplay, Scandinavia’s leading streaming service, has ordered “Delete Me,” a Norwegian form series skewing young adults and headlined by cast of up-and-comers. Written and directed by Marie Kristiansen (“Young and Promising”), the series uses innovative narrative techniques to explore vital contemporary topics such as cyber-bullying, hacking and exclusion. Each episode of 20 minutes is told [...]

More From Our Brands

Access exclusive content