×

Vice Promotes Cliff Gulibert to Oversee Digital Video as Executive Producer (EXCLUSIVE)

In another management change at Vice Media, the company appointed Cliff Gulibert to a newly created position of executive producer of Vice Digital’s video team overseeing all video production.

Gulibert previously was director of video for Munchies, Vice’s food channel, joining the company less than a year ago from Vox Media. He reports to Katie Drummond, senior VP of Vice Digital, who joined the company earlier this year.

Gulibert’s new role comes after Vice relaunched vice.com in May, phasing out its topic-themed channels strategy and merging all content into one site. Alex Waterfield, previously head of video for Vice Digital, left the company in April; a company rep said that Gulibert’s new role is more expansive than the one Waterfield had served in.

Vice has undergone a series of management changes in the past few months under CEO Nancy Dubuc. It hired chief digital officer Cory Haik, former publisher of digital news start-up Mic (now owned by Bustle Digital Group), to oversee global audience development, platform partnerships and digital product. In June, the company announced ex-New York Post CEO Jesse Angelo as president of global news and entertainment and said Vice News EVP Josh Tyrangiel would leave the company after HBO canceled “Vice News Tonight.”

Also in June, Vice shook up the leadership of its digital editorial team. It appointed Erika Allen, most recently at New York Magazine’s The Cut and former deputy editor at Vice Magazine, as executive managing editor. Two top editors, Vice.com editor-in-chief Jonathan Smith and managing editor Rachel Schallom, were let go.

Gulibert will be responsible for the entire Vice Digital video ecosystem, which will include building out new series and franchises as well as overseeing video content for brands including Vice.com, Munchies, Motherboard and Noisey. Video production for Vice News falls under a different team.

In a note to Vice staff Friday, Drummond, a former top editor at The Outline and Gizmodo, said she picked Gulibert for the position after interviewing several external candidates.

“In his brief time overseeing Munchies video, Cliff has taken it to new heights — publishing top-notch work, emphasizing diversity and inclusion, and posting record-breaking audience numbers — all while rethinking the Munchies storytelling and publishing strategy,” she wrote.

Gulibert joined Vice in October 2018 from Vox’s Eater food and travel site, where he served as head of development, and was an advisory producer for Vox Entertainment developing formats for Hulu and Netflix. Prior to Vox, he was a TV producer working on shows for Food Network, Travel Channel and Spike, among others.

Popular on Variety

More Digital

  • Ann Sarnoff Warner Bros

    Ann Sarnoff Formally Takes Reins of Warner Bros. as CEO

    The Ann Sarnoff era at Warner Bros. has begun. Sarnoff formally took the reins as Warner Bros. chair-CEO on Thursday, two months after she was appointed to the post. Sarnoff told employees in a memo that she has been impressed by the company’s track record during the past year amid a period of upheaval for [...]

  • YouTube TV Adds Subscription Options for

    YouTube TV Adds Subscription Options for AMC Networks' Acorn TV, UMC

    Google’s YouTube TV now offers two more add-on channels to subscribers, under an expanded pact with AMC Networks: British TV service Acorn TV and UMC (Urban Movie Channel), which features a selection of black TV and film titles. Acorn TV’s add-on channel is now available via YouTube TV for $6 per month and UMC is [...]

  • homepod-white-shelf

    Apple Said to Prep Cheaper HomePod for 2020

    Apple is getting ready to introduce a cheaper version of its HomePod smart speaker in 2020, Bloomberg reported Thursday. The company is also working on a new version of its AirPod headphones for next year, according to Bloomberg. Apple didn’t immediately respond to a request for comment. The new version of the HomePod is said [...]

  • Eminem’s Publisher Sues Spotify, Claiming Copyright

    Eminem’s Publisher Sues Spotify, Claiming Massive Copyright Infringement

    Eminem’s publishing company Eight Mile Style filed a major copyright infringement lawsuit against Spotify late Thursday, claiming that the streaming giant has no license to host about 250 of Eminem’s songs, while also taking aim at the Music Modernization Act, the federal law enacted last year to improve royalty payments for songwriters. The news was [...]

  • iQIYI headquarters building in Beijing

    China’s iQIYI in Talks for Indonesia Expansion

    Chinese streaming firm iQIYI is in negotiations to expand further into Southeast Asia through a venture with Indonesia’s Media Nusantara Citra. iQIYI announced its first step outside Chinese-majority territories in June, when it revealed a linkup in Malaysia with pay-TV leader Astro. It also operates in Taiwan. In April, the company said that it planned [...]

More From Our Brands

Access exclusive content