×

Viacom Prepares for Content Arms Race: ‘We’re Looking Beyond Our Own Networks’

Several of Hollywood’s major players are expected to take content off the market to prop up their expected direct-to-consumer offerings, but Viacom’s message for international content buyers is that its shop will remain open.

“Whilst our competitors prioritize their own platforms, Viacom is moving in a different direction,” David Lynn, chief of Viacom International Media Networks, said in an address at MipTV on Tuesday. “We’re looking beyond our own networks to cement deeper relationships with you, our distribution partners.”

Lynn’s comments came a day after CBS distribution chief Armando Nunez said CBS would continue to supply the market even as Disney-Fox and Warner Bros. are expected to hold on to programming for their soon-to-launch SVOD services.

The Viacom exec said the recently minted Viacom International Studios and Paramount’s sales arm will continue to bring content to the wider market as the content business shifts up a gear and there is “unprecedented” demand for its programming.

“It feels as if we are in the middle of a global arms race with broadcasters and streamers competing to secure the best content and the best talent,” Lynn said. “Demand for content seems insatiable, and that represents a major growth opportunity for all of us in the business of production or syndication.”

With a slide referencing the likes of Amazon, Disney+, and Netflix in the background, he said that Viacom, which recently bought OTT player Pluto TV, “is not rushing to go vertical.”

“We’re developing plans for direct-to-consumer including Pluto TV, but we don’t see our own streaming platforms as the primary window for our premium content,” Lynn said.

More Digital

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin Mayer, chairman of [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

  • iHeartMedia-Pride-Media-TheOutcast-Logo

    iHeartMedia, Pride Media to Co-Produce Slate of LGBTQ+ Podcasts

    iHeartMedia is teaming with Pride Media, the media company whose brands include Out, The Advocate and Pride, to co-produce a slate of LGBTQ+ podcasts in 2019-20. The partnership will kick off with “The Outcast,” an iHeartRadio original podcast co-produced with Out Magazine. Hosted by Out Magazine deputy editor Fran Tirado, the weekly podcast will explore [...]

  • Netflix Reed Hastings

    Netflix Shares Dive After Q2 Stumble: Just a Hiccup or Sign of Bigger Trouble?

    Netflix badly undershot its subscriber forecasts for the second quarter of 2019 — posting its first net U.S. customer decline since 2011 while growth slowed considerably overseas. The company added 2.7 million subs worldwide, almost half as many as the 5 million it had projected. With the big miss, Netflix shares took a predictable hit, [...]

More From Our Brands

Access exclusive content