Kimmy Schmidt, meet Bandersnatch.
As with Netflix’s “Black Mirror: Bandersnatch” movie and other interactive shows, viewers will be able to make choices on behalf of the “Kimmy Schmidt” characters and take them down different story branches — and they’ll get different jokes.
Cast returning for the interactive special include Ellie Kemper in the title role, along with Tituss Burgess, Jane Krakowski and Carol Kane.
It’s something of a stunt, but there’s no doubt fans of the show will be eager to dive back into the off-kilter world of “Kimmy Schmidt” in a new way. Another goal for Netflix: to drive viewers to rewatch all or part of the existing 51 episodes in the series, or reel in new fans to binge-watch it — thereby extracting more value out of programming that’s already in the bank.
Netflix’s order for the “Unbreakable Kimmy Schmidt” interactive special comes after the fourth and final season of the show dropped in January. In its announcement, Netflix quoted Tina Fey, co-creator and executive producer, as saying the interactive special “will be a great way to officially complete the series.”
Netflix has claimed “Black Mirror: Bandersnatch” — a navel-gazer of an interactive movie, about an interactive video game based on a choose-your-own-adventure book — was a huge hit. But as is typically the case with the company, there’s no public data to gauge how popular it actually has been. Netflix last month debuted interactive original “You vs. Wild” starring Bear Grylls. Its first content in the format were kids’ shows and the company recently ordered animated interactive show “Battle Kitty.”
Over its four-season run, “Unbreakable Kimmy Schmidt” earned 18 Primetime Emmy Award nominations, including for best comedy series, but was shut out from any wins.
The show was created and executive produced by Tina Fey and Robert Carlock. Jeff Richmond, Sam Means, David Miner and Meredith Scardino also serve as executive producers. “Unbreakable Kimmy Schmidt” is a production of Universal Television, Little Stranger, Bevel Gears and 3 Arts Entertainment.