×
You will be redirected back to your article in seconds

Twitter Content Chief Kay Madati Is Exiting

Kay Madati, Twitter’s global VP, head of content partnerships, is departing the social network after two years in the job.

Madati announced in a series of tweets Sunday that his last day at Twitter will be Dec. 13. “I have made the difficult and personal decision to move on from this extraordinary and wonderful company,” he wrote.

Madati said he didn’t have any plans right now for what he’ll be doing next.

“It has been a fast and furious sprint over my tenure here, and for me, in both my life, and at the pinnacle of success that we have collectively achieved as a business, now seems a good time pass the baton, and allow this team to drive the business forward without me,” Madati wrote in the thread.

Madati has overseen the company’s worldwide efforts to engage with media and content publishers across TV, film, music, sports, news, lifestyle, and influencers.

Matt Derella, Twitter’s global VP, customers, will step in to assume the role of head of global content partnerships on an interim basis. Madati has reported to Derella, who will lead the effort to find a new exec to head the content team. Derella leads Twitter’s customer-facing operations, overseeing the company’s ad revenue organizations including global advertising sales, global content partnerships, live content and revenue operations, and customer experience.

Popular on Variety

Derella, in his own tweets about Madati’s departure, thanked Madati for his work and wrote, “You have been a true partner to me, and the Customers team, and our content partners around the world.”

Madati joined Twitter in September 2017. Previously, he was BET Networks’ chief digital officer and before that was head of entertainment and media on Facebook’s global marketing solutions team.

Prior to coming to Facebook in 2011, Madati was VP of audience experience at CNN Worldwide, where he helped integrate social media into CNN’s daily programming across multiple platforms. Madati also has held marketing and operations roles at Octagon Worldwide and BMW of North America.

More Digital

  • Hulu Hopes to Make Ads Part

    Hulu Hopes to Make Ads Part of Your Binge Session

    If you just can’t keep yourself from watching another episode of “The Handmaid’s Tale” or “PEN15,” then Hulu has an ad for you. The streaming-video hub is starting a trial run of new commercials aimed specifically at binge-watchers, which the company defines as subscribers who watch three or more episodes of the same series consecutively. [...]

  • Facebook

    Facebook Pledges $130 Million to Fund Content Oversight Board as It Hits Delays

    Facebook announced an initial commitment of $130 million to launch its new Oversight Board, which is designed as a way for users to appeal the social giant’s content decisions, but the entity is behind schedule with initial board members to be announced in 2020. The Oversight Board — which has been dubbed Facebook’s “Supreme Court” [...]

  • Rey (Daisy Ridley) in STAR WARS:

    Amazon Releases Secret 'Star Wars: Rise of Skywalker' Exclusive Video

    Amazon released a special behind-the-scenes look at “Star Wars: The Rise of Skywalker” in partnership with Disney and Lucasfilm, in order to — what else? — sell stuff to fans of the galaxy far, far away. The ecommerce giant debuted the Star Wars video Thursday (Dec. 12) exclusively on Amazon.com and Fire TV, with secret [...]

  • Jay-Z

    Tidal Gets Dolby Atmos Music, Jay-Z to Release Catalog in Immersive Audio Format

    Music streaming service Tidal has partnered with Dolby to bring Dolby Atmos Music tracks to its Tidal HiFi tier. This makes Tidal the second music service to support the high-end format. For now, support is limited to certain Android devices. Consumers may know Dolby Atmos as a surround-sound audio format for movies, which is being [...]

  • Netflix-logo-N-icon

    Netflix Tests Discounted Subscription Plans in India

    Netflix is testing discounted plans in India for some long-term subscribers. The plans are only available to selected new subscribers and not existing ones. While signing up, new users may be offered a 20% discount on a three-month subscription, a 30% discount on a six-month term and a 50% discount on a 12-month contract. These [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Institutes Stricter Harassment Policy, Won't Exempt Public Figures

    YouTube has promised to ramp up its fight against hate and harassment: The Google-owned video service announced changes to its harassment policy Wednesday, which include a ban on implicit threats of violence and insults that target someone for their race, gender expression or sexual orientation. “We will not tolerate harassment,” said YouTube’s global head of [...]

  • Janko Roettgers, Jeremy Legg, Vicky Colf,

    Listen: Inside HBO Max's Streaming Strategy With WarnerMedia CTO Jeremy Legg

    HBO Max may not be streaming to consumers until May 2020, but for Jeremy Legg, the hard work has already begun. The WarnerMedia chief technology officer is deep into the development of parent company AT&T’s highest priority next year. While rival efforts from Disney and Apple are already in market, he envisions launching a product [...]

More From Our Brands

Access exclusive content