“You’ll set the tone of who we are and how we act, and tell our unique story every single day. No big deal,” according to a job listing posted earlier this month, which was reported previously by CNBC.
In addition to composing the tweets for @Twitter, which currently has more than 56 million followers, the Tweeter in Chief is responsible for setting the editorial direction and leading the company’s community managers. To date, the main @Twitter handle has been managed by a team of staffers in the company’s marketing and communications group.
As far as requirements, the company says the Tweeter in Chief must be “extremely plugged into Twitter culture, stan culture, and culture in general” and have a proven track record of leading the “voice/social copywriting for influential brands, with a particular emphasis on Twitter.” The ideal candidate also will “love Twitter” and is “passionate about our purpose and story.”
The company is pretty flexible about where the Tweeter in Chief may be located, listing the location as “San Francisco, New York or any office in the U.S.”
The new role will report to the director of social and editorial — another newly created position Twitter is looking to fill — who will set strategy and manage day-to-day content operations. The director of social and editorial, to be based in San Francisco, will report to Oliver Snoddy, Twitter’s global head of brand and social.
“Twitter isn’t like other brands. We’re not Netflix or Burger King or Wendy’s, who are all amazing brand voices on our platform,” the company says in one version of the job listing for the Tweeter in Chief. “We have our own distinct story to tell, but we’re also host to the most amazing conversations in the world. And if we want Twitter to be where the world comes to talk, it’s crucial that we set the best example.”
Part of the job entails promoting Twitter’s new features, like its recently introduced ability for users to retweet with GIFs. But more broadly, the role encompasses crafting or retweeting clever, timely observations about using Twitter (as in this post) and engaging with users.